General MillsOfficially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.
Cereal Spotlight:Cinnamon Streusel Cereal
Introduced in 1996The complete name of this cereal was Betty Crocker Cinnamon Streusel Cereal. It was described on the first box as "crispy flakes topped with delicious cinnamon and brown sugar streusel (with the) delicious baked taste of cinnamon streusel." The last part was changed to... Read More
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For more about General Mills, visit their official website.