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General Mills
General Mills Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.

Rocky Road
Cereal Spotlight:
Rocky Road Cereal
Introduced in 1986
This cereal was described on the box as a "sweetened corn cereal with marshmallows covered with a chocolate-flavored coating and nuts".

A television commercial introduced the cereal along with three new characters: a guitar-playing chocolate corn puff... Read More

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For more about General Mills, visit their official website.