Cereal Project > General Mills > French Toast Crunch

French Toast Crunch
From: General Mills
Introduced in 1995

This cereal was described on the box as a "crispy, sweetened corn cereal" that had a "delicious French toast taste in every crunchy piece!" Originally, the cereal pieces were made to resemble tiny pieces of toast. Later, the cereal pieces became more like the slightly-curved square pieces found in its sister-cereal, Cinnamon Toast Crunch.

The back of one of the original cereal boxes discussed how Wendell, the baking cartoon mascot for Cinnamon Toast Crunch, developed French Toast Crunch:

"New French Toast Crunch - for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation - For a taste that will have you flipping."

Television ads for a later-version of the cereal asked the question, "What makes French Toast Crunch?" While the question wasn't clearly answered, one ad answered it with a nice description of the cereal:

"French Toast Crunch cereal... with a new syrup taste. Sweet syrup flavor over squares that crunch. An outrageous part of a good breakfast. French Toast Crunch... the taste you can see."

This cereal was discontinued in the U.S. in 2006. As of 2012, it was still available in parts of Canada.

January 2015 Update:

Welcome Back French Toast Crunch

French Toast Crunch Relaunched

General Mills has relaunched French Toast Crunch. The reintroduction features a retro return to when the cereal pieces (along with those of original Cinnamon Toast Crunch) were actually shaped like little pieces of toast. The front of the box declares, “You asked, it’s back!”

The back of the new box is panel called “Remember The 90s?” and features factoids about what was happening in pop culture when the cereal was originally released in 1995.

I found a box recently and gave it a try. I don’t have a super clear recollection of the original cereal, but I think the maple flavor was more authentic. This new cereal actually says “cinnamon & syrup flavor” not “maple flavor” on the box. Overall, I enjoyed the reintroduced French Toast Crunch. It was pleasantly sweet and the tiny toast shaped pieces have a unique mouth-feel.

The only complaint I have is that when the cereal sets in milk, the pieces resemble broken pieces of Munster cheese as much as they do toast. A bit more tan or speckles of cinnamon (as it seems it would be from the box graphics) would make the cereal look more appetizing.

I would have also liked to see the reintroduction of the cereal’s original mascot Wendall The Baker.

Click here to see all cereals from General Mills.


Wendell the Baker
Wendell the Baker

This friendly old baker appeared on several French Toast Crunch boxes. He started his cereal mascot career in 1987 appearing on boxes and in commercials for Cinnamon Toast Crunch.

In commercials, Wendell was often shown as the lead-baker in a three-man baking team.

French Toast Crunch Cereal Theater

Now Showing: 1977 French Toast Crunch Ad

Additional Images
French Toast Crunch Box (Front & Back)
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French Toast Crunch Box (Front & Back)

Submitter: jeffrey
Uploaded: 11/1/2010

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1996 French Toast Crunch Cereal Box
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1996 French Toast Crunch Cereal Box

Submitter: Mr Breakfast
Uploaded: 3/26/2010

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Canadian French Toast Crunch
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Canadian French Toast Crunch

Submitter: Liamama
Uploaded: 3/26/2010

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1997 French Toast Crunch Cereal Box
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1997 French Toast Crunch Cereal Box

Submitter: carcar
Uploaded: 2/21/2009

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Comments About This Cereal
What do you think of French Toast Crunch?

Overall Average Rating = 5 (out of 5)

View all 157 comments for this cereal.

By Daisy

Cereal Rating (out of 5):

I always have to have it in my cupboard! I truly love it! God bless you all!

Comment submitted: 3/16/2016 (#20065)

Official Member: Team BreakfastBy bethywethy17 (Team Breakfast Member)

Cereal Rating (out of 5):

I remember when this cereal came out. I think we might have bought it only a few times. Cinnamon Toast Crunch was WAY better imo. I didn't really like this one. It wasn't horrible, just ok.

Comment submitted: 8/12/2015 (#19318)

By frenchtoastlove

Cereal Rating (out of 5):

OMG... when will it be in WI?! My favorite cereal since I was a child. I need it now!

Comment submitted: 1/15/2015 (#18374)

Official Member: Team BreakfastBy jmroszczak (Team Breakfast Member)

Cereal Rating (out of 5):

Its officially back in ROCHESTER, NY. Picked up 4 boxes last night just as they were stocking it at Wegmans.

Comment submitted: 1/13/2015 (#18357)

Official Member: Team BreakfastBy Bizarro (Team Breakfast Member)

It is indeed back! I picked up a box tonight at Meijer (the second to last one they had), along with Strawberry Honeycomb, which hasn't been produced in nearly 30 years. It's a good time to be a cereal fan, I must say. :)

Comment submitted: 1/7/2015 (#18327)

Official Member: Team BreakfastBy LadyDella (Team Breakfast Member)

Cereal Rating (out of 5):

They are bringing it back :D. Generals Mills did a soft roll out, and it will be nation wide soon.

Comment submitted: 1/3/2015 (#18302)

By Cerealman28

Hooray! They're bringing it back!

Comment submitted: 12/8/2014 (#18137)

By tone28

Cereal Rating (out of 5):

Where can it be found? Keep looking. Never finding it.

Comment submitted: 12/1/2014 (#18092)

By Jay Cap

Cereal Rating (out of 5):

This is my second favorite cereal after Oreo O's.

Comment submitted: 10/13/2014 (#17826)

By DoIt4DaKidz

My kids also love French Toast Crunch. They definitely must bring it back!

Comment submitted: 10/7/2014 (#17797)

View all 157 comments for this cereal.

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