Introduced in 2001
We don't know a lot about this cereal. We've only managed to find one fairly small picture of the box, where's we could make out the following text: "1/3 less sugar than leading raisin bran cereals.... excellent source of calcium.... provides 14 vitamins and minerals."
It could have been a push by General Mills to take a share away from the leading raisin bran cereals: Post Raisin Bran and Kellogg's Raisin Bran.
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
This cereal belongs to the following Mr Breakfast Cereal Families:
The Bran-tastic Cereal Family
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