Basic 4
From: General Mills
Introduced in 1991

When introduced, this cereal was described as "a delicious blend of grains, fruits and nuts - with milk provides the goodness of 4 food groups."

Later boxes called Basic 4 "a delicious blend of sweet and tangy fruits, crunchy nuts and a wholesome variety of grains."

A 1993 TV commercial showed a group of tough construction workers playing with their cereal like kids with the following voice-over narration:

"Only one adult cereal could be this much fun to eat... Basic 4... a colorful mix of lightly toasted flakes, sweet and tangy fruits, and crunchy nuts. Splash on cold milk and you get something tasty from each of the four food groups. Basic 4... tastes so good you'll forget it's for adults."

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Basic 4 Cereal Theater

Now Showing: 1994 Basic 4 Cereal Commercial

Additional Images
Basic 4 Cereal Box - Spring 2009
click to enlarge

Basic 4 Cereal Box - Spring 2009

Submitter: Mr Breakfast
Uploaded: 4/26/2009

Additional details

Basic 4 Cereal Box
click to enlarge

Basic 4 Cereal Box

Submitter: CubanG
Uploaded: 3/17/2008

Additional details

Comments About This Cereal
What do you think of Basic 4?

Overall Average Rating = 5 (out of 5)

View all 47 comments for this cereal.

Official Member: Team BreakfastBy dfrank2003 (Team Breakfast Member)

Cereal Rating (out of 5):

Currently eating this now, just bought it yesterday! Trying it for the first time and I like it. Not as healthy as I hoped, though.

Comment submitted: 5/10/2020 (#25148)

By MorningThunder

Cereal Rating (out of 5):

This was the best cereal in the history human-kind, please bring it back!

Comment submitted: 4/27/2020 (#25103)

By Jan

Cereal Rating (out of 5):

BRING IT BACK or I will boycott all GM products! (but not the cars)

Comment submitted: 4/21/2020 (#25088)

By kdlfixer1

Cereal Rating (out of 5):

Don't be dumb. Bring it back. Can not believe that sales were so low to discontinue this cereal.

Comment submitted: 4/16/2020 (#25071)

By Kate

Cereal Rating (out of 5):

I'm eating a bowl right at this minute. I hope my store doesn't run out I've been eating this since I was a teen and I love it.

Comment submitted: 2/26/2020 (#24933)

By Bonita

Why is it that once I find something I like (not just cereal) it is taken from the market?! Mucho Gracias.

Comment submitted: 11/15/2019 (#24672)

By Leo

Cereal Rating (out of 5):

I went to buy Basic 4 today and none to be had anywhere. How long ago did they discontinue it? Please bring this back... this is the only cereal I've ever enjoyed.

Comment submitted: 10/12/2019 (#24598)

By Coloradowomyn

I haven't been able to find this in any store! I've been eating it for years!

Comment submitted: 10/11/2019 (#24597)

By Phronsie

Cereal Rating (out of 5):

This is my all time favorite cereal. I was not a fan of cereal until I tried Basic 4.

Comment submitted: 9/23/2019 (#24539)

By For My Guy

Cereal Rating (out of 5):

This is all my husband eats for breakfast. He has been going crazy trying to find it in a store! PLEASE BRING IT BACK!

Comment submitted: 9/1/2019 (#24458)

View all 47 comments for this cereal.

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