Basic 4
From: General Mills
Introduced in 1991


When introduced, this cereal was described as "a delicious blend of grains, fruits and nuts - with milk provides the goodness of 4 food groups."

Later boxes called Basic 4 "a delicious blend of sweet and tangy fruits, crunchy nuts and a wholesome variety of grains."

A 1993 TV commercial showed a group of tough construction workers playing with their cereal like kids with the following voice-over narration:

"Only one adult cereal could be this much fun to eat... Basic 4... a colorful mix of lightly toasted flakes, sweet and tangy fruits, and crunchy nuts. Splash on cold milk and you get something tasty from each of the four food groups. Basic 4... tastes so good you'll forget it's for adults."

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


Basic 4 Cereal Theater



Now Showing: 1994 Basic 4 Cereal Commercial


Additional Images
Basic 4 Cereal Box - Spring 2009
click to enlarge

Basic 4 Cereal Box - Spring 2009

Submitter: Mr Breakfast
Uploaded: 4/26/2009

Additional details


Basic 4 Cereal Box
click to enlarge

Basic 4 Cereal Box

Submitter: CubanG
Uploaded: 3/17/2008

Additional details





Comments About This Cereal
What do you think of Basic 4?

Overall Average Rating = 4 (out of 5)

View all 33 comments for this cereal.


By ray

Cereal Rating (out of 5):

I can''t believe they stopped making Basic 4. What the heck are they thinking?

Comment submitted: 7/20/2019 (#24349)



By Seakewer

Cereal Rating (out of 5):

Comment under review by Mr Breakfast. Should appear within 24 hours.

Comment submitted: 7/20/2019 (#24346)



By Glady

Cereal Rating (out of 5):

Basic 4 and Cheerios are the ONLY breakfast foods we enjoy adding on top of our oatmeal for crunch. PLEASE bring it back.

Comment submitted: 6/3/2019 (#24207)



By Jan

Where is Basic Four? The only cereal that isn't icky sweet but tastes fantastic! Can't find it anymore! Get rid of the crappy new stuff and bring back Basic Four!

Comment submitted: 5/30/2019 (#24203)



By Dancer44

Why cant I find Basic 4 on my grocery store shelves anymore?

Comment submitted: 1/16/2019 (#23855)



By Beth

Cereal Rating (out of 5):

Can't believe that GM has discontinued Basic 4. It has been my favorite for years and there's nothing else on the market that compares. Any chance this decision can be reconsidered?

Comment submitted: 9/23/2018 (#23512)



By cereal guy

Cereal Rating (out of 5):

I bought Basic 4 cereal at Hy-Vee West in Norfolk, Nebraska. It was awesome!

Comment submitted: 9/10/2018 (#23456)



By Linda-6

Cereal Rating (out of 5):

My son is profoundly autistic and this is the only cereal he likes. I am more than disappointed at GM's decision to discontinue it.

Comment submitted: 8/10/2018 (#23351)



By CAA

Cereal Rating (out of 5):

Basic 4 has been my cereal since it came out! It's hard to believe that General Mills has discontinued it! Bring back Basic 4 PLEASE!

Comment submitted: 8/6/2018 (#23338)



By Larry

Cereal Rating (out of 5):

Basic 4 has been my favorite for a long time! The blend of ingredients makes this cereal special. Then the problem is trying to find it! It does appear to be discontinued.

Comment submitted: 7/9/2018 (#23248)



View all 33 comments for this cereal.

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