Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960


Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


Wheat Hearts Cereal Theater



Now Showing: Vintage Wheat Hearts Commercial


Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details


Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details





Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 304 comments for this cereal.


By The West Coast

Cereal Rating (out of 5):

We want Wheat Heats back!!

Comment submitted: 6/10/2019 (#24234)



By Replacement

Cereal Rating (out of 5):

Cream of the West is a close replacement but not quite the same.

Comment submitted: 5/3/2019 (#24140)



By Jackie

Cereal Rating (out of 5):

Miss my Wheat Hearts! Nothing else is quite the same. Bring it back!

Comment submitted: 4/24/2019 (#24116)



By landtuna

Cereal Rating (out of 5):

Best hot cereal available. Last mill in IN doesn't produce any longer. BRING IT BACK!

Comment submitted: 4/18/2019 (#24102)



By Retsel

Cereal Rating (out of 5):

I grew up on it and have fond memories of the taste and texture.

Comment submitted: 3/16/2019 (#24022)



By Peaches

Cereal Rating (out of 5):

Please bring Wheat Hearts back. There is nothing our there to compare to the taste.

Comment submitted: 2/22/2019 (#23968)



By CypressSteve

Cereal Rating (out of 5):

I grew up on this cereal. I hope they bring it back in some form.

Comment submitted: 1/11/2019 (#23845)



By Jan

Cereal Rating (out of 5):

I also grew up eating wheat hearts. I wish they would bring them back. They were so good. I ate them as an adult then they disappeared. BRING THEM BACK PLEASE.

Comment submitted: 1/2/2019 (#23801)



By Starving

Cereal Rating (out of 5):

Bring it back! We need a good substitute if they won't.

Comment submitted: 12/11/2018 (#23758)



By Hearts Not Cream

Cereal Rating (out of 5):

I also was raised on Wheat Hearts. Hated when my mom tried to substitute Cream of Wheat - tasteless baby food!

Comment submitted: 11/5/2018 (#23673)



View all 304 comments for this cereal.

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