Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960

Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Wheat Hearts Cereal Theater

Now Showing: Vintage Wheat Hearts Commercial

Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details

Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details

Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 311 comments for this cereal.

By Phyllis

Cereal Rating (out of 5):

My sister and I grew up on Wheat Hearts. My mom would make it with small lumps in it, topped with a little sugar and milk. Yum! I figured out how to make my own by grinding whole spelt kernels.

Comment submitted: 2/12/2020 (#24887)

By CoMom

Cereal Rating (out of 5):

Our whole family loved this cereal that is distinct from all others. And, the coffee cake I used to make with the uncooked cereal as a major ingredient, was so good, filling, and a welcome treat on a cold morning. For years my mom would send me boxes from California since it wasn't available in the Midwest. Bring Wheat Hearts back!

Comment submitted: 2/4/2020 (#24863)

Official Member: Team BreakfastBy gibbonc (Team Breakfast Member)

Cereal Rating (out of 5):

I love Wheat Hearts. When I found it was going to be discontinued, I dry packed about 20 boxes of it so we had it for many years after it was discontinued. I still miss it so much! Please bring it back!

Comment submitted: 12/30/2019 (#24757)

By Tom

Cereal Rating (out of 5):

Can't be beat. Do not understand why they removed it from the market.

Comment submitted: 10/27/2019 (#24637)

By hearts lover

Cereal Rating (out of 5):

Has anyone tried the whole wheat 'Cream of Wheat'? Does it taste like Wheat Hearts? Thanks.

Comment submitted: 8/27/2019 (#24448)

By Love it!

Best cereal ever! Missing Wheat Hearts!

Comment submitted: 7/27/2019 (#24362)

By Peggy

Cereal Rating (out of 5):

LOVED Wheat Hearts, specifically the recipe on the box for Wheat Heart Waffles -- THE BEST! If anyone has the recipe, or any lead on Wheat Hearts or a similar cereal, I'd be grateful.

Comment submitted: 7/19/2019 (#24343)

By The West Coast

Cereal Rating (out of 5):

We want Wheat Heats back!!

Comment submitted: 6/10/2019 (#24234)

By Replacement

Cereal Rating (out of 5):

Cream of the West is a close replacement but not quite the same.

Comment submitted: 5/3/2019 (#24140)

By Jackie

Cereal Rating (out of 5):

Miss my Wheat Hearts! Nothing else is quite the same. Bring it back!

Comment submitted: 4/24/2019 (#24116)

View all 311 comments for this cereal.

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