Twinkles
From: General Mills
Introduced in 1960


Twinkles was made up of oat and corn star-shaped pieces that were sprinkled with multi-colored jimmies. It's mascot was an orange elephant, also named "Twinkles".

The cereal was a tie-in with animated Twinkles adventures which appeared weekly on episodes of both NBC's "King Leonardo and his Short Subjects" and ABC's "Rocky and his Friends."


Twinkles Cereal Profile


A 1961 magazine ad described the cereal like this:

"Bright new idea in cereals... Twinkles the only cereal in a storybook package!

"Stars Inside! Inside is the tastiest, most delicious cereal ever... crispy toasted little stars of energy oats 'n corn! Mmm... what goodness!

"Stories Outside! Outside is the exciting storybook package with a fun-filled Twinkles adventure! New stories coming out all the time!"


Click here to see all cereals from General Mills.


Twinkles Cereal Theater



Now Showing: 1960's Twinkles Cereal Ad


Additional Images
The Twinkles Game
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The Twinkles Game

Submitter: jeffrey
Uploaded: 10/16/2010

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Early 60's Twinkles Cereal Box
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Early 60's Twinkles Cereal Box

Submitter: jeffrey
Uploaded: 8/5/2010

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1960 Twinkles Cereal Box - Magic Lamp
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1960 Twinkles Cereal Box - Magic Lamp

Submitter: Mr Breakfast
Uploaded: 9/15/2009

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1961 Twinkles Cereal Advertisement
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1961 Twinkles Cereal Advertisement

Submitter: Heather_S
Uploaded: 3/23/2009

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Comments About This Cereal
What do you think of Twinkles?

Overall Average Rating = 4 (out of 5)

View all 11 comments for this cereal.


By Cat

Cereal Rating (out of 5):

I loved this cereal when I was a kid and could not wait for my mom to buy the next box so I could read the story while I ate and I didn't really like other cereals.

Comment submitted: 1/27/2018 (#22660)



By twinklesfan

Cereal Rating (out of 5):

Enjoyed this cereal when I was a kid, and especially liked the storybook boxes. I always read my cereal box while eating breakfast; Twinkles gave me a story to read - more fun than ingredients lists and so on. I was the only kid in first grade who even knew the word 'acknowledgements' and I learned it from reading cereal boxes!

Comment submitted: 9/3/2017 (#22195)



By Shelly

Cereal Rating (out of 5):

I still have stuffed Twinkles animal. His trunk would go round after I winded it. I still remember this good taste and enjoyed reading the comic book on the back of Twinkles cereal box.

Comment submitted: 7/30/2017 (#22068)



By B.B. Generation

Cereal Rating (out of 5):

Seriously, they bring back old tv shows, then bring back our TWINKLES General Mills! We miss it. It would be like no 'big G little o no mo Cherrios'. What can we do to convince you? - from 'The Baby Boomer Generation'

Comment submitted: 8/25/2015 (#19384)



By TURTLE

Cereal Rating (out of 5):

I remember being one of those kids that was called Twinkles in school due to the size of my nose. I will never forget that jingle for as long as I live, 'nose, nose, anything goes'. It's all good now and the cereal was good.

Comment submitted: 2/9/2015 (#18514)



By P. Ritter

Cereal Rating (out of 5):

Great memories. I would love to eat this cereal one more time.

Comment submitted: 1/17/2015 (#18382)



Official Member: Team BreakfastBy wesley (Team Breakfast Member)

Cereal Rating (out of 5):

I think of this cereal sometimes when thinking of my childhood. I had a friend with a big nose. Called him Twinkles then recited the ditty, 'Nose, nose anything goes.'

Comment submitted: 9/1/2013 (#13617)



By Becky

I have no memory of how it tasted. Just remember thinking how cool it was to have a 3-page cartoon to read while eating it.

Comment submitted: 7/21/2013 (#12897)



By K. Klakker

Cereal Rating (out of 5):

Eat at your own risk as it tended to get stale. I almost got sick on this stuff back in '63. I think shortly afterward it was discontinued. The commercials were a bit on the sissy side as well. Just my opinion so please don't take it too seriously.

Comment submitted: 7/12/2013 (#12759)



Official Member: Team BreakfastBy stars (Team Breakfast Member)

Cereal Rating (out of 5):

I remember this cereal when I was a child. Why did they discontinue it and the story book box? I often think about that cereal and the elephant adventures now as part of my childhood memories!

Comment submitted: 1/6/2013 (#10308)



View all 11 comments for this cereal.

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