Wheat Stax
From: General Mills
Introduced in 1966

Wheat Stax cereal, often just referred to as Stax cereal, was made up of flat, near-square pieces that resembled misshapen Honeycomb pieces with lots of nooks and crannies.

Television ads for the cereal featured actors stacking pieces of Stax cereal.

The cereal was referred to in ads as "the cereal for adults". One of the cereal's tag lines went something like, "Stax, the cereal that is toasted in places where other cereals don't have places!"

We know that the following actions occurred in various Stax commercials:

1) man stacks these flat cereal bits
2) man is measuring sides of this crispy whole wheat cereal
3) man chews crunchy new cereal
4) man eats cereal and stacks it, too
5) man eats cereal
6) woman eats and stacks the flakes

A magazine ad for Wheat Stax had the following text:

Now there's a cereal you can stack

Once you stop snacking and start eating you'll find there's more to STAX than stacking. New Wheat Stax really taste good. They're bite-sized chunks of toasted whole wheat. Cruncher because they're toasted on the bottom, top, sides - even inside. They're the toastiest, tastiest, crunchiest, stackiest cereal you've ever tasted.

Click here to see all cereals from General Mills.

Additional Images
Wheat Stax Cereal Advertisement
click to enlarge

Wheat Stax Cereal Advertisement

Submitter: Heather_S
Uploaded: 3/23/2009

Additional details

Comments About This Cereal
What do you think of Wheat Stax?

Overall Average Rating = 5 (out of 5)

View all 59 comments for this cereal.

By Bo

Cereal Rating (out of 5):

Like many of the commenters below, I loved it as a kid, even though it was 'made for adults.' I was one of the oddball kids that didn't care if a cereal didn't have a lot of sugar in it, so naturally, I was very bummed when it was discontinued.

Comment submitted: 4/19/2019 (#24106)

By setnaffa

Cereal Rating (out of 5):

I have forgiven them for no longer making Stax; but I won't buy anything else from General Mills.

Comment submitted: 8/1/2018 (#23321)

By dad22

Cereal Rating (out of 5):

Wish I could still get this.

Comment submitted: 2/13/2018 (#22719)

By QDogg

Cereal Rating (out of 5):

This was great stuff! Take heed General Mills and bring it back!

Comment submitted: 12/19/2017 (#22532)

By Big Dave

Cereal Rating (out of 5):

I remember eating Stax as a child; Only cereal I really liked!!

Comment submitted: 8/3/2017 (#22087)

By mercurywoodrose

Cereal Rating (out of 5):

I remember eating it at a lonely hotel my family stayed at on the east coast, in the 60s some time. I loved it. I had it other times too. Very fond memories of texture. Bring it back darn it!

Comment submitted: 5/7/2017 (#21734)

By Captainmike

Cereal Rating (out of 5):

I am 61 now and still remember this as my favorite snack to eat one at a time.

Comment submitted: 2/19/2017 (#21398)

By W.J.

Cereal Rating (out of 5):

Absolutely my favorite cereal when I was a kid. Sad day when they stopped making it.

Comment submitted: 11/30/2016 (#21082)

By Meme

Cereal Rating (out of 5):

OMG! I LOVED STAX. They gotta bring them back!

Comment submitted: 4/1/2016 (#20143)


Cereal Rating (out of 5):

For years, I've wondered why Stax disappeared from the market. It was instantly my favorite precisely because it wasn't sweet, and I think it would have a place in today's market.

Comment submitted: 3/7/2016 (#20033)

View all 59 comments for this cereal.

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