Wheat Stax
From: General Mills
Introduced in 1966


Wheat Stax cereal, often just referred to as Stax cereal, was made up of flat, near-square pieces that resembled misshapen Honeycomb pieces with lots of nooks and crannies.

Television ads for the cereal featured actors stacking pieces of Stax cereal.

The cereal was referred to in ads as "the cereal for adults". One of the cereal's tag lines went something like, "Stax, the cereal that is toasted in places where other cereals don't have places!"

We know that the following actions occurred in various Stax commercials:

1) man stacks these flat cereal bits
2) man is measuring sides of this crispy whole wheat cereal
3) man chews crunchy new cereal
4) man eats cereal and stacks it, too
5) man eats cereal
6) woman eats and stacks the flakes

A magazine ad for Wheat Stax had the following text:

Now there's a cereal you can stack

Once you stop snacking and start eating you'll find there's more to STAX than stacking. New Wheat Stax really taste good. They're bite-sized chunks of toasted whole wheat. Cruncher because they're toasted on the bottom, top, sides - even inside. They're the toastiest, tastiest, crunchiest, stackiest cereal you've ever tasted.



Click here to see all cereals from General Mills.


Additional Images
Wheat Stax Cereal Advertisement
click to enlarge

Wheat Stax Cereal Advertisement

Submitter: Heather_S
Uploaded: 3/23/2009

Additional details





Comments About This Cereal
What do you think of Wheat Stax?

Overall Average Rating = 5 (out of 5)

View all 64 comments for this cereal.


By Breakfast-Bill

Cereal Rating (out of 5):

I've always wondered why they took such a good cereal off the market.

Comment submitted: 6/17/2020 (#25292)



By Cereal Slob

Cereal Rating (out of 5):

I remember Marty Ingels doing the commercials and stacking the cereal. So naturally we begged Dad to buy it. He did. We stacked the cereal. But I thought it was just as lame as Wheaties -- or worse.

Comment submitted: 4/27/2020 (#25102)



Official Member: Team BreakfastBy PopPopCrunch (Team Breakfast Member)

Cereal Rating (out of 5):

One of my favorite cereals when it was on the market. 'Stax are for eating, not stacking!' Wish they still made it!

Comment submitted: 2/10/2020 (#24879)



By postcoast

Cereal Rating (out of 5):

I loved this cereal as a kid. I know I'd still love it today - add my vote for General Mills bringing it back!

Comment submitted: 12/8/2019 (#24704)



Official Member: Team BreakfastBy Roktbob (Team Breakfast Member)

Cereal Rating (out of 5):

Absolutely my favorite all-time cereal... wish General Mills would bring it back... nothing in the past or present compares to it.

Comment submitted: 6/8/2019 (#24221)



By Bo

Cereal Rating (out of 5):

Like many of the commenters below, I loved it as a kid, even though it was 'made for adults.' I was one of the oddball kids that didn't care if a cereal didn't have a lot of sugar in it, so naturally, I was very bummed when it was discontinued.

Comment submitted: 4/19/2019 (#24106)



By setnaffa

Cereal Rating (out of 5):

I have forgiven them for no longer making Stax; but I won't buy anything else from General Mills.

Comment submitted: 8/1/2018 (#23321)



By dad22

Cereal Rating (out of 5):

Wish I could still get this.

Comment submitted: 2/13/2018 (#22719)



By QDogg

Cereal Rating (out of 5):

This was great stuff! Take heed General Mills and bring it back!

Comment submitted: 12/19/2017 (#22532)



By Big Dave

Cereal Rating (out of 5):

I remember eating Stax as a child; Only cereal I really liked!!

Comment submitted: 8/3/2017 (#22087)



View all 64 comments for this cereal.

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