Introduced in 2018
This cereal was first introduced in Canada in 2017 as a special edition product celebrating Canada's 150th anniversary. It came to the U.S. in the fall of 2018.
The introductory U.S. box hailed that gluten-free Maple Cheerios "can help lower cholesterol" and that the "first ingredient (is) whole grain oats." The front image displayed a bowl of the cereal with a bottle of maple syrup and dribble of maple syrup shaped like a maple leaf.
The official Cheerios website unveiled the U.S. cereal like this: "Inspired by the delicious taste of maple, Cheerios is introducing a new, permanent addition to the cereal family. No artificial flavors or colors from artificial sources, gluten-free Maple Cheerios is a bowl of goodness families can enjoy and parents can feel good about putting on the breakfast table."
The ingredients listed on the nutrition panel are whole grain oats, sugar, brown sugar syrup, corn starch, maple syrup, oat bran, salt, canola oil, tripotassium phosphate, natural flavor and a smattering of vitamins and minerals.
Here's a look at how the cereal box looked when Maple Cheerios were introduced in the U.S. in 2018:
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
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