Clusters
From: General Mills
Introduced in 1986


Before there was General Mills' Honey Nut Clusters, there was simply General Mills' Clusters Cereals.

Ads for the cereal featured a squirrel who was always trying to get his paws on the cereal, presumably because of all the delicious nuts in the clusters. One memorable spot had the squirrel dressed up in a RoboCop costume after he'd been denied his booty.

The following is voice-over copy from that commercial:

Tired of the same old flakes? Try Clusters Cereal. It's got a nutty sweet taste you'll never want to give up. Clusters start with crispy flakes with wheat and bran, but then adds clusters with nuts and honey for a sweet nutty taste. So if you want more than just flakes, get your hands on some Clusters... before someone else does.

The cereal box described Clusters like this: "Crunchy Clusters with Nuts & Honey... Crisp Flakes with Wheat & Rice."

The back of one box asked the question, "Why is everyone 'nuts' about Clusters?" It offered the following answer:

"Clusters is a cereal that has a Great Nutty Taste! Chopped almonds, walnuts and pecans are combined with a touch of honey to make delicious, crunchy nut clusters. These nut clusters are added to the crisp flakes with wheat and bran to give you a wholesome, great-tasting breakfast cereal. Your whole family will be nuts about Clusters!"


Click here to see all cereals from General Mills.


Clusters Cereal Theater



Now Showing: 1989 Cluster Cereal Ad


Additional Images
Clusters Cereal Box
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Clusters Cereal Box

Submitter: jeffrey
Uploaded: 1/9/2011

Additional details


Clusters Seinfeld Box
click to enlarge

Clusters Seinfeld Box

Submitter: jeffrey
Uploaded: 12/10/2010

Additional details





Comments About This Cereal
What do you think of Clusters?

Overall Average Rating = 5 (out of 5)

View all 57 comments for this cereal.


By Nunia

Cereal Rating (out of 5):

Comment under review by Mr Breakfast. Should appear within 24 hours.

Comment submitted: 3/25/2020 (#25012)



By Cooky

Cereal Rating (out of 5):

Please bring back my favorite cereal.

Comment submitted: 2/23/2020 (#24922)



By Great Cereal

Cereal Rating (out of 5):

I really liked the cereal, actually better then some newer health cereals. PLUS... Fantastic commericals. Was searching for YouTube clips. One I can not find is the tug of war with squirrel and human.

Comment submitted: 12/24/2019 (#24745)



By cereal guy

Cereal Rating (out of 5):

I am so happy that Clusters cereal was still around in the United Kingdom. I wish that General Mills could bring back Clusters cereal to the US and Canada, along with Triples cereal, Wheaties Honey Gold, Multi Bran Chex, original Oatmeal Crisp and Oatmeal Raisin Crisp. Those cereals from General Mills came out before I was born.

Comment submitted: 9/21/2019 (#24530)



By cereal guy

Cereal Rating (out of 5):

General Mills - will you please bring back Clusters cereal with its 1987 recipe? I want to try it.

Comment submitted: 10/24/2018 (#23642)



By cereal guy

Cereal Rating (out of 5):

Can someone make a petition at change.org to bring back Clusters cereal from the dead?

Comment submitted: 4/26/2018 (#22976)



By E. Kelly

Cereal Rating (out of 5):

Still available in the UK at britishcornershop.co.uk.

Comment submitted: 6/8/2017 (#21876)



By Greenwood

I really miss Clusters.

Comment submitted: 11/7/2016 (#21027)



Official Member: Team BreakfastBy kimmyaus (Team Breakfast Member)

Cereal Rating (out of 5):

Please, please, PLEASE bring back Clusters cereal. It was BY FAR the BEST cereal I've ever had and I really miss it!

Comment submitted: 9/22/2015 (#19472)



By Motrocks

Cereal Rating (out of 5):

Bring it back!

Comment submitted: 6/24/2015 (#19159)



View all 57 comments for this cereal.

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