Buc Wheats
From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1983.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

1979 Buc Wheats Cereal Advertisement

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing: 1976 Pass The Buc Wheats Ad

Additional Images
Old Buc Wheats Cereal Box
click to enlarge

Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

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Another Buc Wheats Cereal Box
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Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Three Buc Wheats Cereal Boxes
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Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 298 comments for this cereal.


Cereal Rating (out of 5):

Ever since this cereal went away, I've been sweetening unsweetened with maple syrup (or maple flavored syrup)... Wheaties comes kinda close.

Comment submitted: 10/7/2017 (#22317)

By R.B.L.

Cereal Rating (out of 5):

Buc Wheats is my second favorite cereal I loved to eat. Only Shredded Wheat was better. I do miss the Buc Wheats.

Comment submitted: 10/5/2017 (#22312)

By D.O.K.

Cereal Rating (out of 5):

Loved this cereal... any way to bring it back?

Comment submitted: 8/26/2017 (#22167)

By Team B.

Cereal Rating (out of 5):

Bring this back!

Comment submitted: 7/29/2017 (#22064)

By Buddy T.

Cereal Rating (out of 5):

Best maple flavor. Not sweet and kid-like ala Waffelos or Waffle Crisp, but more warm and authentic. I would run to the store this minute (in my underwear) if I heard it was back!

Comment submitted: 6/5/2017 (#21858)

By Quadmax

Cereal Rating (out of 5):

I LOVED this cereal as a kid! I'm still searching for something close to the taste...

Comment submitted: 5/3/2017 (#21709)

By D. Pine

Cereal Rating (out of 5):

When I was little I actually preferred this to Sugar Crisp, Cap'n Crunch and other cereal meant for kids. The maple flavor was the best.

Comment submitted: 5/2/2017 (#21702)

By My Name Is Me

Cereal Rating (out of 5):

General Mills should bring back Buc Wheats - the version with with maple syrup.

Comment submitted: 4/11/2017 (#21615)

By Beef LoMein

Cereal Rating (out of 5):

It may just be the glow of memory, but I absolutely LOVED these when I was a kid. They promised enough wholesomeness to pass the mom test, while being sweet and tasty enough for kiddos. I would 100% buy these if I saw them again.

Comment submitted: 4/3/2017 (#21582)

By AZ Chris

Cereal Rating (out of 5):

I walk the cereal aisle all the time in search of the latest take on Buc Wheats. With all the crazy flavors on shelf, this is a sure winner that must be brought back (along with coconut cake mix, but don't get me started on that).

Comment submitted: 3/27/2017 (#21550)

View all 298 comments for this cereal.

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