Cereal Project > General Mills > Team Cheerios

Team Cheerios
From: General Mills
Introduced in 1997

This cereal was originally called Team USA Cheerios when it was introduced in 1996 as a limited edition tie-in with the 1996 Summer Olympics in Atlanta, GA. The name was changed in 1997 and the cereal was relaunched.

Team Cheerios was described on cheerios.com like this:

"3 delicious O's teamed up for one sweet crunch!

"Nutritious whole grain cereal sweetened with brown sugar and frosting. Team Cheerios, three delicious O's that pack a sweet crunch. Pour yourself a bowl, dig in, and score great taste in every bite!"

In May of 1997, a promotion took place where a helicopter dropped hundreds of boxes of Team Cheerios into a giant bowl in a football stadium in Lewisville, Texas.

Team Cheerios Cereal Commercial

A 1998 television commercial showed various youth sports teams enjoying the cereal while the following voice-over played:

"Who loves Team Cheerios? The Sting Rays were stung by them. Down south, the Barracudas are chomping them down. The Sharks are in a frenzy for them. Teams all over gave Team Cheerios a tryout and they loved it, because it's three awesome O's teamed up and sweetened up with frosting and brown sugar for an amazing sweet crunch your team will love. Don't forget the mighty Sandcrabs. Yeah, they dug right in. Team Cheerios. The taste your team will love."

Click here to see all cereals from General Mills.

Team Cheerios Cereal Theater

Now Showing: Commerical Block w/ Team Cheerios Ad

Comments About This Cereal
What do you think of Team Cheerios?

Overall Average Rating = 5 (out of 5)

View all 21 comments for this cereal.

By T.R.

Cereal Rating (out of 5):

I would stock up if they would put it out for the Winter Olympics now! I wish they would bring it back - it was the best!

Comment submitted: 2/8/2018 (#22703)

By TeamC2

Cereal Rating (out of 5):

I loved Team Cheerios! Please bring them back!

Comment submitted: 4/7/2017 (#21594)

By TCPower3

Cereal Rating (out of 5):

Team Cheerios was awesome! Just the right mixture of brown sugar and frosted sweetness in a whole grain cereal. The amateur high school teams featured on the back of the box were cool too. Teams were selected based on their on the field success AND their off the field good deeds in the community. A great example of companies promoting good while doing good business.

Comment submitted: 12/6/2016 (#21107)

By Yogo

Cereal Rating (out of 5):

I want it back! Team Cheerios was awesome. Just enough sweetness for a good morning breakfast. I look for them every time I shop for groceries. Hope to see them soon.

Comment submitted: 9/9/2015 (#19436)

By Sberg

Cereal Rating (out of 5):

These were my favorite too. I still look for them and still hope every Olympics that they might make a comeback.

Comment submitted: 2/20/2015 (#18579)

By Noah USA

Cereal Rating (out of 5):

Bring it back. The mixture of the regular Cheerios with the frosted ones was really tasty.

Comment submitted: 2/14/2015 (#18533)


Cereal Rating (out of 5):

Come on... please bring them back!

Comment submitted: 12/31/2014 (#18284)

By CantCMe434

Cereal Rating (out of 5):

Please... please... PLEASE bring this cereal back! I crave this stuff!

Comment submitted: 1/23/2014 (#15814)

By Echoreyn

Cereal Rating (out of 5):

Even though I haven't seen it in stores in 15 years, I still check the cereal aisle every time I go shopping just in case they've decided to bring it back. Nothing will ever compare to the deliciousness of Team Cheerios!

Comment submitted: 11/23/2013 (#15383)

By Best mom

Cereal Rating (out of 5):

The best cereal ever! Bring it back ASAP!

Comment submitted: 11/19/2013 (#15356)

View all 21 comments for this cereal.

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