Cereal Project > General Mills > Richard Petty 43's

Richard Petty 43's
From: General Mills
Introduced in 2003

The complete name of this cereal was "Cheerios Racing Presents Richard Petty 43's". The cereal pieces were essentially Cheerios in the shapes of fours and threes. The #1 edition of the collectors box featured Richard Petty wearing sunglasses, his blue number 43 car speeding by in the background and a bowl of the cereal in the foreground.

The following detailed description of the cereal is from Motor Trend Magazine:

A clear sign that the 2003 NASCAR season is at the starting line, General Mills is introducing a limited-edition cereal honoring Richard Petty. Presented by Cheerios Racing, Richard Petty 43's is a brown sugar sweetened rice and corn cereal shaped in 4s and 3s to commemorate Petty's famous No. 43 race cars. Richard Petty 43's are now available nationally.

"Though I've been fortunate to receive numerous awards and honors through the years, seeing Richard Petty 43's come to life has been a real thrill," said Petty. "I'm proud to be associated with General Mills and truly appreciate this one-of-a-kind tribute."

Richard Petty 43's is available in two collectible metallic package designs. The 1970 Superbird box features a 70s-era picture of Petty along with his famous 1970 Plymouth Superbird. The 1984 Grand Prix box features a 1980s-era Petty and his legendary 1984 Pontiac Grand Prix. The two packages fit together to form cohesive front and back panel murals detailing Petty's storied career.

"Richard Petty has given so much to race fans and their communities through the years that it seemed only fitting that Cheerios, primary sponsor of the No. 43, honor him with his own cereal," said Laurie Greeno, vice president of Motorsports at General Mills.

Retired from race car driving since 1992, Petty remains in the record books as one of stock car racing's most competitive and successful drivers. The King's records of 200 victories, seven championships, seven Daytona 500 victories, 1,185 lifetime starts, 126 career poles, most laps completed, laps led, races led and miles led still stand today.

Insiders hint that there is research and development underway on a series of track-shaped Cheerios, but Watkins Glenn is confounding the food engineers.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Additional Images
Richard Petty 43s (Grand Prix Version)
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Richard Petty 43s (Grand Prix Version)

Submitter: TinaNY
Uploaded: 3/14/2008

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Richard Petty 43's
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Richard Petty 43's

Submitter: Crawfish Mike
Uploaded: 3/12/2008

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Comments About This Cereal
What do you think of Richard Petty 43's?

Overall Average Rating = 4 (out of 5)

By Kyle F.

Cereal Rating (out of 5):

What is this car worth still in package?

Comment submitted: 1/16/2019 (#23854)

By Petty Blue

Last week, a friend of mine went to the local antique trade days and found the "Grand Prix" edition of this cereal. I even tried it. Though the cereal was soft and a bit stale, the flavor was very, very sweet. I love those sugar sprinkles. I wish they still made this cereal. Maybe I can start eating cereal again since I am a NASCAR fan and especially a Richard Petty fan.

Comment submitted: 11/15/2012 (#9890)

By Tyler

Cereal Rating (out of 5):

My favorite Nascar driver. And he was great as a voice actor playing the king in Cars.

Comment submitted: 5/29/2012 (#7829)


Cereal Rating (out of 5):

Awesome! Just like the driver and the man!!!!

Comment submitted: 11/4/2010 (#3212)

By B.Cody

Cereal Rating (out of 5):

I think this cereal is the bomb!!! When they were selling in WalMart, we bought a bunch of boxes. They were delicious.

Comment submitted: 4/20/2010 (#1936)


Cereal Rating (out of 5):

We obviously never got this in NYC, but I found it in Las Vegas on a business trip and brought four boxes home (two for a fellow NASCAR fan). Good stuff.

Comment submitted: 4/16/2010 (#1917)

By Gary (The Truck)

Cereal Rating (out of 5):

Richard Petty thankfully is way better than the cereal was!!!

Comment submitted: 3/30/2010 (#1822)

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