Cereal Project > General Mills > Cocoa Puffs

Cocoa Puffs
From: General Mills
Introduced in 1956

  • Sonny the Cuckoo Bird, the mascot for Cocoa Puffs, has been "coo-coo for Cocoa Puffs" since he was first created and voiced in the early 1960's. His trademark catchphrase has become so ingrained in American culture that it is now used as slang for "insane".

When introduced, Cocoa Puffs was basically sweetened, chocolate-flavored Kix cereal. In the mid-50's, General Mill also created Trix cereal and Sugar Jets cereal by enhancing the corn puff pieces associated with Kix.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chocolate Cereal Family

  • Featuring:


    Sonny The Cuckoo
    Sonny The Cuckoo

    With his catch phrase, "I'm cuckoo for Cocoa Puffs", Sonny was an instant hit when he appeared in his first commercial for Cocoa Puffs in 1963.

    Within two years, the cockoo replaced The Cocoa Puff Kids on boxes of the cereal, where he has remained a permanent fixture ever since.



    Cocoa Puffs Cereal Theater



    Now Showing: 1960's Cocoa Puffs Commercial

    ▶ There's more! See All Videos For Cocoa Puffs


    Additional Images
    These are the most recent images.
    Click here to see all pictures for Cocoa Puffs.

    Cocoa Puffs Nestle Crunch Box
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    Cocoa Puffs Nestle Crunch Box

    Submitter: jeffrey
    Uploaded: 1/16/2011

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    Classic Cocoa Puffs Cereal Boxes
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    Classic Cocoa Puffs Cereal Boxes

    Submitter: jeffrey
    Uploaded: 12/10/2010

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    Cocoa Puffs Cuckoo Birds Stomp Box
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    Cocoa Puffs Cuckoo Birds Stomp Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

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    Cocoa Puffs 'The 70s' Box
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    Cocoa Puffs 'The 70s' Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

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    Cocoa Puffs Cuckoo Town Box
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    Cocoa Puffs Cuckoo Town Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

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    Sonny the Cuckoo Bird Box
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    Sonny the Cuckoo Bird Box

    Submitter: jeffrey
    Uploaded: 11/17/2010

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    Cocoa Puffs Crazy Train
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    Cocoa Puffs Crazy Train

    Submitter: jeffrey
    Uploaded: 11/15/2010

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    Cocoa Puffs Harlem Globetrotters Box
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    Cocoa Puffs Harlem Globetrotters Box

    Submitter: jeffrey
    Uploaded: 11/15/2010

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    There's More Pictures! See all images for Cocoa Puffs cereal




    Comments About This Cereal
    What do you think of Cocoa Puffs?

    Overall Average Rating = 4 (out of 5)

    View all 30 comments for this cereal.


    By Ken

    Cereal Rating (out of 5):

    The gold standard of chocolate cereals. There is simply none better.

    Comment submitted: 3/14/2019 (#24019)



    By trottersan

    From time to time I'll buy a box of Cocoa Puffs. While they are still pretty good, they aren't like they were when I was a kid. Back then, they had a light coating of sugar, which made them incredibly tasty. I would love to just once more, have a bowl of those original Cocoa Puffs.

    Comment submitted: 2/6/2019 (#23925)



    By German

    I love chocolate for breakfast. Classic.

    Comment submitted: 3/5/2018 (#22780)



    Official Member: Team BreakfastBy The Slammer (Team Breakfast Member)

    Cereal Rating (out of 5):

    I love this cereal so much!

    Comment submitted: 6/14/2017 (#21897)



    By Mad GUy

    I need more facts for this cereal. I'm doing a bunch of research on the history of this.

    Comment submitted: 2/9/2017 (#21373)



    Official Member: Team BreakfastBy TammyC (Team Breakfast Member)

    I was never one to Like Chocolate Cereals of any Kind... So With that being said, this Wasn't A Choice For me Personally. But My Brother Loved It. So I still Had to Look At it in Our House regularly :)

    Comment submitted: 12/27/2016 (#21171)



    By Dasani Man

    Cereal Rating (out of 5):

    Yo, Cocoa Puffs are mah boi (my boy)! That is to say, I like them!

    Comment submitted: 12/9/2016 (#21115)



    By MaryMoran

    Cereal Rating (out of 5):

    Loved them growing up in the 70's. Still occasionally have them in my cupboard.

    Comment submitted: 3/16/2016 (#20066)



    By Bijon

    Cereal Rating (out of 5):

    Always loved it when I was a kid. Let 'em soak in the milk for 10 minutes or so. So tasty.

    Comment submitted: 1/7/2016 (#19816)



    By Mark F.

    Cereal Rating (out of 5):

    Cocoa Puffs is the best tasting cereal of all time. At least it was when I was little in the late 1950s and 1960s. Cocoa Puffs was one of my secret obsessions - it tasted soooo gooooood - I LOVED it. Oh, my gosh, Cocoa Puffs was DEE-LICIOUS! Amazingly, I haven't had any Cocoa Puffs for decades! For some reason, I've had Cocoa Puffs on my mind for the last few days or so. I've decided to buy some the very next time in in the food store! I'm also going to buy a GALLON of cold, fresh CHOCOLATE milk to go with my them - never tried it before, but I'm now OBSESSED with the idea! When I was little, I loved this cereal and I loved cold chocolate milk - what in the UNIVERSE could be better than Cocoa Puffs in cold chocolate milk?! It's the VERY BEST cereal of ALL TIME. (I very much hope that it's as perfect as it was in the '50s and '60s.) Thank You incredibly much, General Mills. Best. Cereal. Ever. Period.

    Comment submitted: 11/2/2015 (#19611)



    View all 30 comments for this cereal.

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