From: General Mills
Introduced in 1965

A television commercial for this cereal featured kids picking Buttercups in a meadow and eating them.

After the spot aired, General Mills received complaints that actual buttercup flowers (of the genus Ranunculus) were deadly poisonous and children probably shouldn't be encouraged to eat them.

It's believed that the cereal was pulled from the market immediately following these complaints.

The cereal pieces were shaped like flowers. The cereal was described on the box as "the goodness of cereal in a light new shape."

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Additional Images
Buttecups Cereal Ad
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Buttecups Cereal Ad

Submitter: Mr Breakfast
Uploaded: 3/18/2008

Additional details

Comments About This Cereal
What do you think of Buttercups?

Overall Average Rating = 5 (out of 5)

By Winnie A.

Cereal Rating (out of 5):

Loved Buttercup cereal! Almost forgot they existed. I was maybe 6 or 7. This was in the mid-60's. Would like to try them again before I buy the farm, but I doubt I'll be so lucky.

Comment submitted: 11/26/2018 (#23728)

By bufnyfan1

Cereal Rating (out of 5):

I remember the TV ads - little girl in a meadow with her dog (with a voice over says 'Now breakfast looks like Buttercups' - sad they discontinued it.

Comment submitted: 3/4/2017 (#21441)

By Ellie

Cereal Rating (out of 5):

I remember eating Buttercup cereal when I was about 5 and loved them. So, that must have been in 1966.

Comment submitted: 8/5/2016 (#20665)

By Bunny B.

Cereal Rating (out of 5):

Oh please bring these back. I thought they were the best and pretty too!

Comment submitted: 10/23/2013 (#15189)

By K.B.D.

Cereal Rating (out of 5):

I wish I could taste it again.

Comment submitted: 10/18/2013 (#15169)


Cereal Rating (out of 5):

As a small child, I remember eating this cereal back in the late 60's. The Buttercups cereal was my favorite - it was sold in a test market was in Milwaukee, Wisconsin. My school had us try this cereal and Honeycombs by Post. I picked the Buttercups cereal because it was not as sugary as the Post Honeycombs. I liked the texture and the taste. I wish that they would bring it back and test market it in the Boise, Idaho area. I know many people would try it and also love it.

Comment submitted: 6/5/2013 (#12286)

By Peewee TK

Cereal Rating (out of 5):

I loved Buttercups, especially with honey and milk. I am sad that GM stopped making them. Rice Krinkles, and Puffa Puffa Rice were good cereals too. Kaboom cereal was among one of the worst tasting IMO.

Comment submitted: 7/24/2012 (#8590)

By ken

I am sorry that I left out a word in my comment. I meant to say that the cereal happened to LOOK like the snack called "daisys".

Comment submitted: 1/21/2011 (#3665)

By ken

I don't know what Buttercups cereal tasted like, but they happened to like the snack that General Mills also used to have called Daisys.

Comment submitted: 1/19/2011 (#3649)

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