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In 1929, The Postum Cereal Company acquired General Foods, producer of Birdseye frozen foods. Postem Cereal decided to adopt the name of their newly acquired company and was henceforth known as The General Foods Corporation.
The Philip Morris Companies acquired General Foods in 1985 and subsequently merged with Kraft Foods in 1987.
In 2007, Kraft spun off Post Cereals and merged it with Ralcorp Holdings to create Post Foods, LLC. In 2011, Ralcorp decided to split from Post and in 2012 an IPO was held and Post Holdings, Inc. became the home of Post Cereals.
Cereal Spotlight:
Honey Bun CerealIntroduced in 2019
The complete name of this cereal is Hostess Honey Bun cereal. It's based on, and shaped like mini versions of, Hostess Honey Bun snack cakes.A description on the back of the introductory box reads like this:... Read More
Featured Post Cereals:
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For more about Post, visit their official website.
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