Introduced in 2012
The full name of this limited edition cereal from Post was "Ice Age: Continental Drift Cinnamon Cereal". It was described on the box as a "sweetened rice cereal" with cereal pieces that looked suspiciously similar to another Post cereal called Mini Cinnamon Churros.
The cereal was a tie-in for the release of the animated feature film Ice Age: Continental Drift in the summer of 2012. Continental Drift was the 3rd Ice Age sequel. In 2006, Kellogg's produced a cereal for the first sequel called Ice Age 2: The Meltdown cereal.
There's an interesting article on IdeaAdoption.com about the packaging of this product: Ensuring a big on-shelf splash for Post's Ice Age: Continental Drift Cereal.
Click here to see all cereals from Post.
This cereal belongs to the following Mr Breakfast Cereal Families:
The Movie Cereals Cereal Family
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