Introduced in 1983
This cereal's tag line was "It tastes so good, you forget the fiber." It was described on the box as a "whole wheat and bran cereal with apples and cinnamon." It was introduced at the same time as Fruit & Fibre With Dates, Raisins & Walnuts.
Another variety of Fruit & Fibre cereal existed called Mountain Trail Fruit & Fibre.
Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post
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