Cereal Project > Post > 100% Bran

100% Bran
From: Post


Introduced in the mid 1930's.

Currently part of Post's Healthy Classics line, this cereal was originally produced by Nabisco. It is made of double milled wheat bran, sugar, malted barley flour, salt and fig and prune juice concentrates. This mixture is formed into the shape of small sticks and oven toasted to produce the cereal pieces.

Early ads claimed that the cereal offered "mild, gentle relief from constipation due to insufficient bulk", stating that "it's gentle because it's double-milled." A small disclaimer at the bottom noted, "If your constipation is not helped in this simple manner, see a competent physician."

Even in the 1960's, the cereal box proudly proclaimed that 100% Bran was a "Natural Laxative Cereal", but by this time, Nabisco placed the subtitle "The Good Tasting Bran" in slightly larger letters than those dedicated to the cereal's effect on the human stool.

Today under Post branding the cereal's high fiber content is most often promoted as part of a weight loss strategy.

Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Bran-tastic Cereal Family


  • Additional Images
    100% Bran Box
    click to enlarge

    100% Bran Box

    Submitter: cereal
    Uploaded: 8/1/2010

    Additional details


    100% Bran From Nabisco
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    100% Bran From Nabisco

    Submitter: TheHawaiian
    Uploaded: 3/12/2008

    Additional details


    Old Box Plus Part Of Ad
    click to enlarge

    Old Box Plus Part Of Ad

    Submitter: Mr Breakfast
    Uploaded: 3/7/2008

    Additional details





    For more information about 100% Bran,
    visit http://www.kraftfoods.com/PostCereals/cereal.htm.




    Comments About This Cereal
    What do you think of 100% Bran?

    Overall Average Rating = 5 (out of 5)

    View all 52 comments for this cereal.


    By Carrie

    Cereal Rating (out of 5):

    Please bring back 100% Bran cereal, cannot get this item in British Columbia, Canada.

    Comment submitted: 2/11/2020 (#24885)



    By Pat

    Cereal Rating (out of 5):

    I agree with the others. We need the 100% Bran for our muffins. Wanted to make some but haven't been able to find it. Let's get it back on the shelves.

    Comment submitted: 7/15/2019 (#24327)



    By MorrJoy

    Cereal Rating (out of 5):

    WHY oh WHY have they changed the formula for 100% Bran cereal - I have been eating 1/4 cup of it together with other cereals daily for years and now the box says it is "new and improved - stays crunchier in milk longer". It is AWFUL - it may be crunchier but it leaves my mouth feeling like I have just eaten bark off a tree. As for flavor, it initially tastes like cardboard and there is an aftertaste stays with me for hours. I also don't like that it clumps. I am afraid to even try it in muffins. If they don't change it back to what it was before, I won't be buying another box. The old adage - you don't change what ain't broke - applies here. I am very disappointed.

    Comment submitted: 3/3/2019 (#23987)



    By Susan

    Cereal Rating (out of 5):

    Please bring back this cereal. My bran muffins just don't taste the same. Where can I buy it on line?

    Comment submitted: 2/13/2019 (#23945)



    By Judy

    Cereal Rating (out of 5):

    Discontinuing the sale of 100% Bran in the U.S. was the worst decision! Were sales really so bad here that now it's only available in Canada? I can't believe that because every time I went to buy some, they were sold out! I can't go to Canada myself! I hope the powers that be at Post will make this available again in the U.S. Please!

    Comment submitted: 11/5/2018 (#23675)



    Official Member: Team BreakfastBy carole (Team Breakfast Member)

    Cereal Rating (out of 5):

    Please bring back this cereal, PLEASE! I have made muffins from this wonderful cereal. Would like to make them again. - Carole

    Comment submitted: 8/20/2018 (#23387)



    By Barbara

    Cereal Rating (out of 5):

    Please bring it back to the US. I have searched stores for years hoping it would appear again. My search online shows that it is in stores in Canada. So maybe they can bring it back to the states?

    Comment submitted: 8/12/2018 (#23355)



    By beacoup

    Cereal Rating (out of 5):

    Please bring it back. I agree with all of the comments. Simply the best.

    Comment submitted: 7/20/2018 (#23290)



    By Lori12

    Cereal Rating (out of 5):

    Please bring back this cereal. Used to eat it everyday with yogurt and it kept the weight off and loved the taste. Please, please bring it back!

    Comment submitted: 6/1/2018 (#23104)



    By Snuffy N.C.

    Cereal Rating (out of 5):

    I have tried ALL of the OTHER brands of what their take is on this cereal. THEY ARE NO GOOD! Expensive and ALL go in the trash can. I have wasted so much money and time trying to substitute - it's crazy. Even as a child, it was a favorite over the kid themed cereals. WHY oh WHY can't WE have our 100% Bran BACK? PLEASE, Please, PLEASE as a country of followers - Can't you hear our cries, begging and pleading to have this cereal back in our life and stocked in our cabinets.

    Comment submitted: 1/19/2018 (#22631)



    View all 52 comments for this cereal.

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