Cereal Project > Post > Fruit & Fibre: Mountain Trail

Fruit & Fibre: Mountain Trail
From: Post
Introduced in 1986

This cereal was described on the box as a "whole wheat & bran cereal with raisins, pineapple, peanuts and coconut."

A 1986 television commercial introduced the cereal like this:

A man and a woman have tethered their horses to trees in the background. They appear to be taking a break from riding a "mountain trail" as they each enjoy a bowl of cereal.

Woman: Mmmm... this new cereal is something else. Fruit and nut...

Man: Right off the mountain trail. It's new Fruit and... uh... and... uh... something.

Announcer: Post Fruit & Fiber introduces new Mountain Trail... another delicious way to forget the fiber. Now 20% more fiber mixed with tender coconut, crunchy peanuts, sweet pineapple and raisins. So all you remember is...

Man: New Fruit and uh...

Woman: It's something else?

Man: Yeah.

Announcer: Post Fruit & Fibre Mountain Trail Cereal tastes so good, you forget the fiber.

Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post

Fruit & Fibre: Mountain Trail Cereal Theater

Now Showing: 1986 Ad Block w/ Mountain Trail

Comments About This Cereal
What do you think of Fruit & Fibre: Mountain Trail?

Overall Average Rating = 5 (out of 5)

By F. Orson

Cereal Rating (out of 5):

Barely remember this one, but I'm pretty sure I liked it.

Comment submitted: 1/9/2014 (#15672)

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