Cereal Project > Post > Alpha-Bits

Alpha-Bits
From: Post
Introduced in 1958


Alpha-Bits was the brain child of an Italian-American pasta lover named Al Clausi. At the time, Clausi was the head of product development for General Food, Post's parent company. He had the idea to run cereal ingredients through a machine designed to create different-macaroni shapes.

Once the cereal ingredients (primarily oat flour and corn starch) were formed into letters of the alphabet, the pieces were exposed to a flash-cooking process known as "gun-puffing".


Click here to see all cereals from Post.

Featuring:


Original Post Postman
Original Post Postman

The original Alpha Bits Postman was introduced in 1961. He was a gruff and sometimes insulting character who was endlessly chased by dogs.

Voiced by comedian Jack E. Leonard, this postman lasted as Alpha Bits' mascot for less than a year. Management at Post's parent company considered the character to be "too harsh".



Loveable Truly
Loveable Truly

This postman became Alpha Bits mascot around 1962, following the demise of a tougher, gruffer postman.

The character was created by ad man Gene Schinto who had created the original postman. Irked that his original character had been deemed "too harsh" by cereal execs, Schinto produced a new character that was so painfully loveable that he seemed like a hopeless idiot.

After living with Loveable Truley for a year or so, Post realized how whimpy their new mascot was. Subsequent depictions of the character gave him a slightly bigger chest.



Alpha-Bits Cereal Theater



Now Showing: 1970's Alpha-Bits Padlock Commercial

▶ There's more! See All Videos For Alpha-Bits


Additional Images
These are the most recent images.
Click here to see all pictures for Alpha-Bits.

Alpha-Bits Pocket Printer Premium
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Alpha-Bits Pocket Printer Premium

Submitter: Mr Breakfast
Uploaded: 11/1/2016

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1980 Alpha-Bits Box w/ Terrarium Prize
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1980 Alpha-Bits Box w/ Terrarium Prize

Submitter: Mr Breakfast
Uploaded: 9/30/2016

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1998 Frosted Alpha-Bits Ad
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1998 Frosted Alpha-Bits Ad

Submitter: taxsquad
Uploaded: 5/23/2011

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1970s Alpha-Bits Monkees Record
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1970s Alpha-Bits Monkees Record

Submitter: DeeJay
Uploaded: 12/22/2010

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Whitey Ford Post Cereal Ad
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Whitey Ford Post Cereal Ad

Submitter: jeffrey
Uploaded: 12/10/2010

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Alpha-Bits Loveable Truly Toy
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Alpha-Bits Loveable Truly Toy

Submitter: jeffrey
Uploaded: 11/16/2010

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Alpha-Bits Mini-Safe Boxes
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Alpha-Bits Mini-Safe Boxes

Submitter: jeffrey
Uploaded: 11/16/2010

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Alpha-Bits I.D. Bracelet Box
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Alpha-Bits I.D. Bracelet Box

Submitter: jeffrey
Uploaded: 11/16/2010

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There's More Pictures! See all images for Alpha-Bits cereal




Comments About This Cereal
What do you think of Alpha-Bits?

Overall Average Rating = 4 (out of 5)

View all 41 comments for this cereal.


By Nemo38

Cereal Rating (out of 5):

This rating is for the 'New and improved' Alpha Bits. This cereal disappeared for a few years and when it finally re-emerged they had changed the recipe so much that it was like eating cardboard. Smart company's don't change a good thing. Coke is still Coke and Hershey Bars are still Hershey Bars.

Comment submitted: 10/20/2017 (#22355)



By Unhappy

Cereal Rating (out of 5):

The 'new and improved' Alpha-Bits cereal is awful. Less sugar, yes, but less taste as well. Will not buy again.

Comment submitted: 10/12/2017 (#22332)



By Pat-4

Bring back the Frosted Alph-Bits. The new 'improved' ones do not compare. I will probably end up throwing them out.

Comment submitted: 7/10/2017 (#21996)



Official Member: Team BreakfastBy The Slammer (Team Breakfast Member)

I have never tried them.

Comment submitted: 6/16/2017 (#21905)



Official Member: Team BreakfastBy donna1369 (Team Breakfast Member)

Cereal Rating (out of 5):

I miss Alpha-Bits. Don't see it in stores by me anymore.

Comment submitted: 10/23/2015 (#19581)



By alpha lvr

Cereal Rating (out of 5):

Stop complaining. If you don't like it then put something in it to taste better like sugar or peanut butter... anything you like. Maybe they will get their recipe back if we ask Post by calling or email them or post on Facebook.

Comment submitted: 7/24/2015 (#19244)



By a.b. lover

Cereal Rating (out of 5):

They need their cool prizes back and maybe more flavors. It is a good cereal.

Comment submitted: 6/26/2015 (#19162)



By Wade T.

This is and always has been my favorite cereal. But what's the deal... they changed it? No way. Well, the last place I saw it was Walmart. I'll look for it, but if they changed it, I might not like it either.

Comment submitted: 4/12/2015 (#18874)



By Ruined

Cereal Rating (out of 5):

New Alpha Bits taste absolutely horrible! They're hardly like the classic and great cereal at all. I wish cereal companies would stop messing with recipes that work!

Comment submitted: 3/14/2015 (#18741)



By Pamelaj25

Cereal Rating (out of 5):

Like many other Commenters, I finally found Post Alpha-Bits and couldn't wait to have them again. I can't believe this cereal even exists anymore. It is so nasty I will be tossing this box out right after my review!

Comment submitted: 11/19/2014 (#18041)



View all 41 comments for this cereal.

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