Cereal Project > Post > Grape-Nuts Flakes

Grape-Nuts Flakes
From: Post
Introduced in 1932

  • In 1936, Grape Nuts Flakes sponsored a radio serial called Hoof Beats. The star was a retired rodeo champ named Buck Jones. According to Buck, "When it comes to grub for breakfast, nothing hits the spot with me like a heapin' bowl of Grape Nuts Flakes.


  • In 1933, Grape Nuts Flakes were promoted during reports from Admiral Byrd's real-life journey to the North Pole. In reports from his adventure, the explorer told radio audiences that his men were eating Grape Nut Flakes to "fortify themselves from the punishing cold and hardships of Antarctica."

A vintage magazine ad described Grape-Nuts Flakes like this:

"New! Crispier! Sweeter!

"New, new, new Post's Grape-Nuts Flakes - crispiest wheat flakes you ever dreamed of! Every flake now has a roasted-in curl that helps keep it crunchy right down to the last delicious spoonful - even when swimming in milk!

"Yes, sweeter and better than any wheat flake you ever tasted! New Grape-Nuts Flakes have a flavor bakes through and trough each flake. And remember, 2 minutes after you eat them, that whole-wheat energy starts to work for you!"

Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post


Grape-Nuts Flakes Cereal Theater



Now Showing: 1960's Grape-Nuts Flake Ad (Goofed Up)


Additional Images
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Crispier Sweeter Grape-Nuts Flakes
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Crispier Sweeter Grape-Nuts Flakes

Submitter: jeffrey
Uploaded: 12/24/2010

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1955 Grape-Nuts Flakes Ford Premium
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1955 Grape-Nuts Flakes Ford Premium

Submitter: jeffrey
Uploaded: 12/10/2010

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Grape-Nuts Flakes Caravelle Jet Box
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Grape-Nuts Flakes Caravelle Jet Box

Submitter: jeffrey
Uploaded: 11/16/2010

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Grape-Nuts Flakes Explorer Ring
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Grape-Nuts Flakes Explorer Ring

Submitter: jeffrey
Uploaded: 11/11/2010

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Grape-Nuts Flakes Model Cars
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Grape-Nuts Flakes Model Cars

Submitter: jeffrey
Uploaded: 11/5/2010

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Grape-Nuts Flakes - Hopalong
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Grape-Nuts Flakes - Hopalong

Submitter: jeffrey
Uploaded: 11/4/2010

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Hopalong Cassidy Grape-Nuts Flakes
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Hopalong Cassidy Grape-Nuts Flakes

Submitter: jeffrey
Uploaded: 10/24/2010

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Grape-Nuts Flakes Trucks Premium
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Grape-Nuts Flakes Trucks Premium

Submitter: jeffrey
Uploaded: 10/20/2010

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Comments About This Cereal
What do you think of Grape-Nuts Flakes?

Overall Average Rating = 5 (out of 5)

View all 65 comments for this cereal.


By Diane Simon

Grape Nuts and Grape Nut Flakes are super nutritious for everyone. Post needs better marketing to get the word out.

Comment submitted: 11/13/2017 (#22427)



By Postman

Cereal Rating (out of 5):

I can get Grape Nut Flakes for 3.39 at Food City or 3.99 at Publix. Sometimes it is run on special for buy one get one free. Wal Mart had it for 3.12 when they stocked it.

Comment submitted: 11/13/2017 (#22424)



By O/FROM40S

Cereal Rating (out of 5):

It appears the folks reviewing GRAPE-NUTS FLAKES are all fans who are hurting from the decline in availability. Not all of their hurt is caused by Post. GNFs are still available in some stores, scattered around the country and on various sites on the Net but every where I see them they are price inflated. While most cereals are priced in the $3.00 to $4.00 range in stores GNFs are always $5.00 or more. On the internet sites the price seems to run between $5.00 and $7.50 per box, plus shipping. Most sites want you to buy multiple boxes to further increase their sales volume. Pursuit of the old profit bug-a-boo I guess. Gross more dollars and to heck with other peoples problems.

Of course supply and (especially) demand could contributed to some availability problems. But thanks to grandma and grandpa AND to mom and pop, kids of this and the previous generation has been liberally inundated with all of the readily available sweet and sugar covered things one sees in stores these days. How can they know any better? If kids learn to select foods by sweetness instead flavor how can they be expected to appreciate the delicate and nutty smoothness of GRAPE-NUTS FLAKES? So that again goes to reduced demand and there-fore reduced profits, hence reduced supply. Vicious circle, huh?

I, too, regret the loss of the old style larger flakes. They kept the crunch to the bottom of the bowl.

Comment submitted: 11/5/2017 (#22401)



By Mark25

Cereal Rating (out of 5):

I have eaten Grape Nuts flakes for 60 years. Please don't take them away.

Comment submitted: 9/28/2017 (#22274)



By Postman

Cereal Rating (out of 5):

Publix and Food City still carry Grape Nut Flakes in my area. I am in Southeast Tennessee.

Comment submitted: 8/2/2017 (#22079)



By Chesterfield J.

Cereal Rating (out of 5):

PLEASE Post, do not discontinue Grape Nut Flakes. Walmart and Food Lion apparently do not stock anymore and it is my favorite cereal. Where in Richmond, VA can I still buy it?

Comment submitted: 7/30/2017 (#22066)



By Postman

Cereal Rating (out of 5):

Wal-Mart has been discontinuing a lot of items lately. They do this every so often. Usually it backfires and they start carrying the items again. I know that I will be going to Wal-Mart less. They also discontinued my JFG Coffee.

Comment submitted: 7/24/2017 (#22043)



By Nuts for Flakes

Cereal Rating (out of 5):

Wal-Mart has decided to NOT carry Grape-Nuts Flakes. I contacted Post Cereals and got this straight from their representative. Now that I can't find them there I have no idea where to buy them which is a shame. I hope Post won't stop making them!

Comment submitted: 7/18/2017 (#22021)



Official Member: Team BreakfastBy gashiyaguru1 (Team Breakfast Member)

Cereal Rating (out of 5):

For low-fat pie crust, I use Grape Nuts for the bottom crust and Grape Nuts Flakes as a top crust. No lard, shortening, or oil.

Comment submitted: 7/16/2017 (#22016)



By ClairDot

Cereal Rating (out of 5):

What's happened to this cereal, getting so it's hard to find! Have been eating this cereal for 60 some years now, so, it's got to be good! Walmart used to carry it, can't find it in any Walmart store these days.

Comment submitted: 7/12/2017 (#21999)



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