Cereal Project > Post > Waffle Crisp

Waffle Crisp
From: Post
Introduced in 1996

According to the Post Kids page of Kraftfoods.com, "Waffle Crisp is a sweetened oat, corn and wheat cereal that gives you the waffilcious taste of real home made waffles in a mini size. Waffle Crisp cereal provides ten essential vitamins and minerals in every serving!"

The crunchy cereal pieces are shaped like small somewhat-rounded square waffles. Certain variations of the cereal box have featured a waffle maker in the corner. Waffle Crisp has been described as as cereal with a "syrupy coating and cinnamon dust (that) forms little swirls in milk."

The first five ingredients listed for this cereal are sugar, corn flour, wheat flour, whole grain oat flour and partially hydrogenated soybean oil. This cereal was given a letter grade of "F" by WebMDUniversity and was blasted as being "Low in fiber, high in fat and sugar."

Early television ads for Waffle Crisp featured a group of octogenarian women referred to as "grannies". In the ads, it was said that the cereal (which "tastes like real homemade waffles") was "really made by grannies". In the most memorable story line from this campaign, it's shown that two young boys have amassed a stockpile of Waffle Crisp cereal. When the boys invite two young girls up to their tree house to experience the booty, madness ensues. The young girls remove costumes to reveal that they are, in fact, crazy old women who make Waffle Crisp. The implication that the boys had originally stolen the cereal from the senior citizens is undeniable.

The "grannies in disguise" mascots were later replaced by a new fictional representative known as Waffle Boy. Waffle boy was, and possible still is, a little square waffle with big bright eyes, red pants and running shoes. On cereal boxes he was depicted holding a spoon while jumping into a bowl of cereal.

Where's Waffle Boy?

There's evidence that Post cereal is distancing themselves from the waffle character. For some time, Post's website aimed at children - Postopia.com, featured two games called Waffle Boy's Mountain Adventure and Waffle Boy's Jungles Adventure. Recently, the the character of Waffle Boy was replaced by a Dinosaur named Bronk in both games. Bronk's association with any particular Post cereal is unclear. The instructions for the original game read, "Professor Burnt Toast has taken all of the delicious Waffle Crisp cereal and hidden it in his secret mountain laboratory. Waffle Boy has volunteered to recover the cereal."

Know Premiums:
Postokens - tokens used to "unlock rewards on Postopia.com"

Sadly, Post listed Waffle Crisp as being DISCONTINUED on its official website in 2018.

Click here to see all cereals from Post.


Waffle Boy
Waffle Boy

This smiling mascot was able to express the nature of Waffle Crisp cereal since he was himself a small waffle. While cereal boxes showed that the character could walk and jump, it took a visit to Postopia.com to discover Waffle Boy was also able to drive. Waffle Boy had a nemesis named Professor Burnt Toast. A maze-game on the back of one version of cereal box showed the back of the Professor Burnt Toast. From this depiction, we know that he was primarily brown and wore glasses and a possible cape.

Grannies In Disguise
Grannies In Disguise

While these characters were morally justified in retrieving the Waffle Crisp cereal they'd made from the children who stole it, there was something menacing in the way they went about it.

The cackling laugh they made as these stripped out of their costumes as cute young girls was the material of nightmares. This, added to the fact they had a sort of senior citizen super strength, places them near the top of the list of the most scary, albeit inadvertently so, cereal mascots of all time.

Waffle Crisp Cereal Theater

Now Showing: 1996 Waffle Crisp Crazy Grannies Ad

Additional Images
2000 Waffle Crisp Ad
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2000 Waffle Crisp Ad

Submitter: taxsquad
Uploaded: 5/23/2011

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Halloween Waffle Crisp
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Halloween Waffle Crisp

Submitter: TinaNY
Uploaded: 3/14/2008

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Various Waffle Crisp Boxes
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Various Waffle Crisp Boxes

Submitter: Mr Breakfast
Uploaded: 3/10/2008

Additional details

Comments About This Cereal
What do you think of Waffle Crisp?

Overall Average Rating = 5 (out of 5)

View all 66 comments for this cereal.

By cereal guy

Cereal Rating (out of 5):

There's still Waffle Crisp cereal at Mitch's food center in Plainview, Nebraska 68769. Buy them while you can before there gone!

Comment submitted: 11/29/2018 (#23733)

By cereal guy

Cereal Rating (out of 5):

Rest in peace Waffle Crisp cereal (1996-2018). We all miss you.

Comment submitted: 10/25/2018 (#23647)

By Gorilla Monsoon

The 'made by grannies' campaign sounds EXTREMELY close to the 'knitted by nanas' campaign used by Post for their version of Shreddies.

Comment submitted: 5/8/2016 (#20271)

Official Member: Team BreakfastBy mightystar (Team Breakfast Member)

Cereal Rating (out of 5):

This cereal is really good. Too bad I can't find it at any supermarkets in Loudoun County. Thankfully, I can easily find these at Farm Fresh in Portsmouth, VA. Every time my family and I travel over to Portsmouth, I make sure to go over to Farm Fresh and get this cereal.

Comment submitted: 12/29/2015 (#19794)

Official Member: Team BreakfastBy FatsILLmatic (Team Breakfast Member)

Cereal Rating (out of 5):

They still sell Waffle Crisp at a Mars supermarket in Baltimore county. They also sell the Post Good Mornings Waffle Crunch at a near by super Wal-Mart. Had both in my house "At the same dang time!". Taste exactly the same even though packaging is different. Still Post, Still taste the same!

Comment submitted: 3/27/2014 (#16502)

By W. Crisp

Cereal Rating (out of 5):

Where did this cereal go? I'd buy it if it came back out. So would many people I know.

Comment submitted: 2/24/2014 (#16146)

By Hunter-m3

Cereal Rating (out of 5):

Waffle Crisp still exists and so does Waffle Boy on the box. I am eating it right now from Sullivan's grocery store in Princeton, IL, and I buy it from Meyer in Champaign, IL all the time. I know that Wal-Mart sells Good Mornings Waffle Crunch, but I hate how big the box is and I feel it's a bit different.

Comment submitted: 7/10/2013 (#12731)

By Tay Tay

Cereal Rating (out of 5):

This was my favorite as a little girl but now as a teenager you can't find them in my local grocery stores (Bi~Lo, Walmart, Reids, etc). I wish there was a way to bring them back to the stores.

Comment submitted: 6/26/2013 (#12554)

By Hummerz

Cereal Rating (out of 5):

Waffle Crisp is good, but Waffelos from the 80's was even better. Remember those?

Comment submitted: 6/24/2013 (#12527)

By DebbieRay

Cereal Rating (out of 5):

I loved Waffle Crisp as a kid. Haven't had it for a few years. Hope they have it changed it too much.

Comment submitted: 4/26/2013 (#11849)

View all 66 comments for this cereal.

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