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Ralston

Ralston was originally part of The Ralston-Purina Company which was formed in 1902. The name Ralston stems from a minor social movement in the late 19th Century called Ralstonism - created by Webster Edgerly. Followers of the movement (about 800,000) followed the motto "Regime, Activity, Light, Strength, Temperation, Oxygen and Nature" - the first letters of which spelled out "Ralston". Ralstonism required its adherents to follow very strict guidelines regarding diet and persona hygiene. Since the ideology's founder advocated the castration of all non-Caucasion males, it could be assumed that pro-Caucasionism and minority-exclusionism were additional tenants of the movement not covered by the "Raslton" moniker.

In 1902, Webster Edgerly teamed up with the Purina Food Company to produce whole wheat cereals that he had been advocating to Ralstonites. This partnership resulted in The Ralston-Purina Company.

Ralston Purina created many breakfast cereals including Chex and Cookie Crisp. In 1994, the branded products of Ralston were sold to General Mills. Today, the company now known as Ralston Foods produces private label grocery products.

Cereal Spotlight:

Bill & Ted's Excellent Cereal

Introduced in 1990

Bill & Ted's Excellent Cereal was introduced by Ralston in 1990. It was a promotional tie-in for Bill & Ted's Excellent Adventures - The Animated Series. The animated series lasted only 21 episodes over 1990 and 1991. It was based on the successful film Bill & Ted's Excellent Adventure starring... Read More