RalstonRalston was originally part of The Ralston-Purina Company which was formed in 1902. The name Ralston stems from a minor social movement in the late 19th Century called Ralstonism - created by Webster Edgerly. Followers of the movement (about 800,000) followed the motto "Regime, Activity, Light, Strength, Temperation, Oxygen and Nature" - the first letters of which spelled out "Ralston". Ralstonism required its adherents to follow very strict guidelines regarding diet and persona hygiene. Since the ideology's founder advocated the castration of all non-Caucasion males, it could be assumed that pro-Caucasionism and minority-exclusionism were additional tenants of the movement not covered by the "Raslton" moniker.
In 1902, Webster Edgerly teamed up with the Purina Food Company to produce whole wheat cereals that he had been advocating to Ralstonites. This partnership resulted in The Ralston-Purina Company.
Ralston Purina created many breakfast cereals including Chex and Cookie Crisp. In 1994, the branded products of Ralston were sold to General Mills. Today, the company now known as Ralston Foods produces private label grocery products.
Cereal Spotlight:Batman Cereal
Introduced in 1989The cereal pieces in Batman cereal were made to resemble the shape of a bat. The cereal was described on the box has having a "natural honey nut flavor". A television commercial for the cereal called it "a smashing taste... a honey nut flavored part of your complete breakfast." Many people remember this cereal tasting similar to Cap'n Crunch... Read More
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For more about Ralston, visit their official website.