Cereal Project > Ralston > Hot Wheels

Hot Wheels
From: Ralston
Introduced in 1990

This cereal was described on the box as "Hot Wheels Frosted Oat Mag Wheels With Marshmallow Cars". It was introduced in 1990 about the same time Ralston came out with The Jetsons cereal.

Each box of Hot Wheels cereal featured an illustration of sports car driving toward a bowl of cereal, and a FREE Hot Wheels car right in the box.

Company Description: Ralston was originally part of The Ralston-Purina Company which was formed in 1902. The name Ralston stems from a minor social movement in the late 19th Century called Ralstonism - created by Webster Edgerly. Followers of the movement (about 800,000) followed the motto "Regime, Activity, Light, Strength, Temperation, Oxygen and Nature" - the first letters of which spelled out "Ralston"... Read on and see all cereals from Ralston
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family

  • Additional Images
    1990 Hot Wheels Cereal Box
    click to enlarge

    1990 Hot Wheels Cereal Box

    Submitter: Mr Breakfast
    Uploaded: 10/1/2008

    Additional details

    Comments About This Cereal
    What do you think of Hot Wheels?

    Overall Average Rating = 5 (out of 5)

    By marcia

    Cereal Rating (out of 5):

    When this cereal was discontinued, my son was very sad.

    Comment submitted: 10/2/2013 (#14573)

    By W. Coast

    Cereal Rating (out of 5):

    I just remember the commercials! This was awesome!

    Comment submitted: 7/23/2012 (#8578)

    By AvrigeBear

    A real HOT WHEELS car was in every single box. That saved the families a little money too!

    Comment submitted: 9/30/2011 (#5387)

    By ReIntegration

    Cereal Rating (out of 5):

    My god I miss this cereal. I remember I used to make my mom buy 2 of them. Best cereal growing up. They should bring this back! OMG I miss the early and mid 90s!!!!!!!!

    Comment submitted: 2/17/2011 (#3956)

    Official Member: Team BreakfastBy joshpettry (Team Breakfast Member)

    Cereal Rating (out of 5):

    I loved this cereal as a kid - I had (and still have) a huge Hot Wheels / Matchbox car collection. The cereal was good, much like Lucky Charms, and of course it came with a toy car in every box.

    As I remember, the toy cars that came in the box of this cereal were not actual Hot Wheels, but cheaper "unbranded" toys. Still, one of my favorite scale cars - an unbranded greenish-blue Lamborghini Miura came from this cereal. I still have it to this day.

    Comment submitted: 8/13/2009 (#311)

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