Cereal Project > Ralston > Transformers

From: Ralston
Introduced in 1986

Transformers Cereal never made it to grocery store shelves. After the box (and presumable the cereal) were created, Ralston decided to scrap the cereal.

The Transformers line of toys were introduced in America by Hasbro in 1984. The toys were usually vehicles that could be turned into a robots by twisting and turning certain parts of the toy. With the help of an animated Transformers television series, the toys became very popular in the mid-eighties.

Within two years, the popularity of the toys and the TV series began to wane. It's presumed that Ralston foresaw the Transformers fad loosing steam and decided to end their new cereal before it began.

If the cereal had actually gone into production, our listing for the cereal would look something like this (based solely on test box produced):

This chocolate flavored cereal was promoted on the box as having "more taste than meets they eye". While a majority of chocolate cereals did the same thing, Transformers Cereal made a capitalized point of saying "TRANSFORMS ORDINARY MILK INTO CHOCOLATE FLAVORED MILK!"

On the box, a half-truck / half-robot character (known to Transformer fans as Optimus Prime) is shown holding a gun to a bowl of the cereal, alluding to the idea that the Transformer character might be responsible in some way for transforming ordinary milk into chocolate milk. It's also possible that the character's gun shoots round chocolate cereal pieces. The narrative behind the image is unclear.

Know premiums: A send-away offer for Jazz Heroic Autobot Transformer toy.

Click here to see all cereals from Ralston.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The TV Cereals Cereal Family
  • The Chocolate Cereal Family

  • Additional Images
    Transformers - Test Box (Back)
    click to enlarge

    Transformers - Test Box (Back)

    Submitter: giese14
    Uploaded: 10/30/2010

    Additional details

    Transformers - Test Box
    click to enlarge

    Transformers - Test Box

    Submitter: giese14
    Uploaded: 10/30/2010

    Additional details

    Transformers Prototype Box
    click to enlarge

    Transformers Prototype Box

    Submitter: Mr Breakfast
    Uploaded: 7/11/2008

    Additional details

    Comments About This Cereal
    What do you think of Transformers?

    Overall Average Rating = 5 (out of 5)

    By Jess

    Cereal Rating (out of 5):

    It should come back on sale because it's so cool with retro style.

    Comment submitted: 10/12/2018 (#23599)

    By reed

    Cereal Rating (out of 5):

    Cool! I'd buy this if I ever saw it. Transformers rule!

    Comment submitted: 5/12/2013 (#12010)

    By megatron

    Cereal Rating (out of 5):

    Oh my, how the years have lost some of the great food products.

    Comment submitted: 8/3/2012 (#8701)

    By Captain Retro

    'Transforms ordinary milk into chocolate milk!' - Okay, that's clever. Why didn't they make it strawberry flavored and have it turn the milk pink, kinda like energon? Also, I have a question: Has anyone ever heard of a Masters of the Universe cereal? I knew Mattel had some premium offers with already existing cereal, but did he-man ever have his own cereal? (A boo-berry version for Skeletor would have been awesome!)

    Comment submitted: 11/17/2011 (#5778)

    By Sw33t2eat

    Cereal Rating (out of 5):

    I wish they'd make a cereal for the Transformers movies. I mean... like... why not?

    Comment submitted: 9/28/2009 (#651)

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