Cereal Project > Ralston > Bran Chex

Bran Chex
From: Ralston
Introduced in 1978

This cereal was described boxes as "the light, crisp, high-fiber cereal" and "high fiber with good taste." TV commercials for the cereal used the taglines "Tastes so good it must be a sin" and "High fiber AND good taste."

A 1978 magazine ad for the cereal read, "To prove how great Bran Chex tastes, we'll pay for your first bowl." And then, it offered a coupon for 7 cents. It concluded, "Bran tastes better when it's called Bran Chex."

1987 Bran Chex TV Commercial

1987 Bran Chex Commercial Transcript
(introducing formula with a "now crispier great new taste")

[ A priest and a seminary student are having breakfast in what appears to be a monastery. ]

Student: Father, I have a sin to confess.

Priest (annoyed): At breakfast...

Student: I love my bran cereal.

Priest: That's not a sin, my son.

Student: It must be. Nobody likes bran cereal.

Priest: This is no ordinary bran cereal. It's Bran Chex. They've added corn to make it even crispier than before.

Student: Bran Chex taste so good. It can't be good for you.

Priest: There are some mysteries in life, my son, that are simply not explainable.

[ A light shines down from heaven. ]

Priest: Just enjoy.

Announcer: New crispy, light Bran Chex brand cereal.

Student: Tastes so good it must be a sin.

[ End Of Commercial ]

Click here to see all cereals from Ralston.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chex Cereal Family
  • The Bran-tastic Cereal Family

  • Bran Chex Cereal Theater

    Now Showing: Late 70's Bran ChexAd

    Additional Images
    Bran Chex Box
    click to enlarge

    Bran Chex Box

    Submitter: jeffrey
    Uploaded: 10/20/2010

    Additional details

    Comments About This Cereal
    What do you think of Bran Chex?

    Overall Average Rating = 5 (out of 5)

    View all 21 comments for this cereal.

    By sheshe

    Cereal Rating (out of 5):

    I miss Bran Chex so much. Why did they ever take it away? The Multi Chex is just not the same.

    Comment submitted: 2/28/2020 (#24936)

    By Pug

    Cereal Rating (out of 5):

    They should bring back the Bran Chex. At least at Christmas or holiday time. Makes the best party mix and is so good for you.

    Comment submitted: 12/5/2019 (#24699)

    By Champ

    Cereal Rating (out of 5):

    Great cereal. Insane that it does not exist anymore. The big grocery chains such as Wegman's should make knock-offs like they do for rice/corn/wheat Chex, as it would probably outsell the other types.

    Comment submitted: 2/14/2019 (#23948)

    By Five37

    Cereal Rating (out of 5):

    This is my favorite cereal, although I love any bran cereals.

    Comment submitted: 1/28/2019 (#23892)

    By Britchit

    Cereal Rating (out of 5):

    Please bring it back. I have looked everywhere. Thanks.

    Comment submitted: 1/9/2019 (#23837)

    By Jake

    Cereal Rating (out of 5):

    BRING IT BACK! We need more fiber in our diets and their Rice and Corn Chex just don't offer that.

    Comment submitted: 12/14/2018 (#23767)

    By Cheets

    Cereal Rating (out of 5):

    Bring it back please... best cereal!

    Comment submitted: 10/6/2018 (#23568)

    By Chief Tomahawk

    Cereal Rating (out of 5):

    Bought some recently. Don't remember where I got it.

    Comment submitted: 3/16/2017 (#21507)

    By Boo in Cowtown

    Cereal Rating (out of 5):

    My all time favorite cereal. Where'd it go?

    Comment submitted: 1/8/2017 (#21234)

    By Brian Chesk

    Cereal Rating (out of 5):

    Bran Chex forever.

    Comment submitted: 9/11/2016 (#20816)

    View all 21 comments for this cereal.

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