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Bran Chex
Introduced in 1978
This cereal was described boxes as "the light, crisp, high-fiber cereal" and "high fiber with good taste." TV commercials for the cereal used the taglines "Tastes so good it must be a sin" and "High fiber AND good taste."
A 1978 magazine ad for the cereal read, "To prove how great Bran Chex tastes, we'll pay for your first bowl." And then, it offered a coupon for 7 cents. It concluded, "Bran tastes better when it's called Bran Chex."
1987 Bran Chex Commercial Transcript
(introducing formula with a "now crispier great new taste")
[ A priest and a seminary student are having breakfast in what appears to be a monastery. ]
Student: Father, I have a sin to confess.
Priest (annoyed): At breakfast...
Student: I love my bran cereal.
Priest: That's not a sin, my son.
Student: It must be. Nobody likes bran cereal.
Priest: This is no ordinary bran cereal. It's Bran Chex. They've added corn to make it even crispier than before.
Student: Bran Chex taste so good. It can't be good for you.
Priest: There are some mysteries in life, my son, that are simply not explainable.
[ A light shines down from heaven. ]
Priest: Just enjoy.
Announcer: New crispy, light Bran Chex brand cereal.
Student: Tastes so good it must be a sin.
[ End Of Commercial ]
Click here to see all cereals from Ralston.
This cereal belongs to the following Mr Breakfast Cereal Families:
The Chex Cereal Family The Bran-tastic Cereal Family
Bran Chex Cereal Theater
Now Showing: Late 70's Bran ChexAd
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Comments About This Cereal
What do you think of Bran Chex?
Overall Average Rating = 5 (out of 5)
View all 21 comments for this cereal.
By sheshe
Cereal Rating (out of 5): |
I miss Bran Chex so much. Why did they ever take it away? The Multi Chex is just not the same.
Comment submitted: 2/28/2020 (#24936)
By Pug
Cereal Rating (out of 5): |
They should bring back the Bran Chex. At least at Christmas or holiday time. Makes the best party mix and is so good for you.
Comment submitted: 12/5/2019 (#24699)
By Champ
Cereal Rating (out of 5): |
Great cereal. Insane that it does not exist anymore. The big grocery chains such as Wegman's should make knock-offs like they do for rice/corn/wheat Chex, as it would probably outsell the other types.
Comment submitted: 2/14/2019 (#23948)
By Five37
Cereal Rating (out of 5): |
This is my favorite cereal, although I love any bran cereals.
Comment submitted: 1/28/2019 (#23892)
By Britchit
Cereal Rating (out of 5): |
Please bring it back. I have looked everywhere. Thanks.
Comment submitted: 1/9/2019 (#23837)
By Jake
Cereal Rating (out of 5): |
BRING IT BACK! We need more fiber in our diets and their Rice and Corn Chex just don't offer that.
Comment submitted: 12/14/2018 (#23767)
By Cheets
Cereal Rating (out of 5): |
Bring it back please... best cereal!
Comment submitted: 10/6/2018 (#23568)
By Chief Tomahawk
Cereal Rating (out of 5): |
Bought some recently. Don't remember where I got it.
Comment submitted: 3/16/2017 (#21507)
By Boo in Cowtown
Cereal Rating (out of 5): |
My all time favorite cereal. Where'd it go?
Comment submitted: 1/8/2017 (#21234)
By Brian Chesk
Cereal Rating (out of 5): |
Bran Chex forever.
Comment submitted: 9/11/2016 (#20816)
View all 21 comments for this cereal.
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