Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.
Introduced in 1960
Twinkles was made up of oat and corn star-shaped pieces that were sprinkled with multi-colored jimmies. It's mascot was an orange elephant, also named "Twinkles"... Read More
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For more about General Mills, visit their official website.