General MillsOfficially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.
Cereal Spotlight:Curves Honey Crunch Cereal
Introduced in 2007In 2007, General Mills teamed up with Curves to launch a line of weight management products under the Curves name. The partnership was said to have evolved as a competitive measure to counter Kellogg's success in marketing Special K cereal to women... Read More
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For more about General Mills, visit their official website.