General MillsOfficially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.
Cereal Spotlight:Nestle NesQuik Cereal
Introduced in 1999Chocolate-flavored puffed cereal made from rice and corn based on the popular Nestle Quik chocolate milk mix. The box boldly declared, "Turns your milk Nesquik Chocolatey!" An early TV ad used the tagline, "A chocolatey blast for you and your milk!... Read More
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For more about General Mills, visit their official website.