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Cereals from
General Mills
General Mills Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.


Wheaties Energy Crunch
Cereal Spotlight:
Wheaties Energy Crunch Cereal
Introduced in 2002
"The Breakfast of Everyday Champions"

This cereal was Wheaties effort to bring "the breakfast of champions" to a local level. In mid-2001, General Mills began a search for an everyday champion... Read More




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For more about General Mills, visit their official website.