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General Mills
General Mills Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries. Well known for their breakfast cereals, General Mills also markets several food brands more associated with lunch and dinner including Betty Crocker, Yoplait, Totinos, Jenos, Pillsbury, Old El Paso and Green Giant.


Hidden Treasures
Cereal Spotlight:
Hidden Treasures Cereal
Introduced in 1993
"The taste that's full of surprises!"

The front of the cereal box described Hidden Treasures as a "crunchy and sweetened corn cereal - some with artificially flavored fruit centers" and asked the question... Read More




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For more about General Mills, visit their official website.