From: General Mills
Introduced in 1974
This cereal was described on the box as a "fruit flavor frosted cereal + marshmallow bits."
The mascot for the cereal was a werewolf also named Fruit Brute.
The cereal made a cameo appearance in the 1992 Quentin Tarantino film Reservoir Dogs where it was shown in the apartment of Mr. Orange (played by Tim Roth). Tarantino used the cereal again in his 1994 film Pulp Fiction.
The following is a transcript of the very first
Fruit Brute television commercial from 1974:
[ Franken Berry and Count Chocula are slumbering peacefully. A noise wakes them up. They begin to accuse each other of making the noise when a werewolf appears at their window. The werewolf howls. Franken Berry and the Count jump in fear to a hanging chandelier. The werewolf enters their bedroom. ]
Fruit Brute: I'm me... Fruit Brute with my fruit flavored cereal, Fruit Brute... part of your nutritious breakfast.
Count Chocula (angry): Who are you?!
Fruit Brute: Delicious Fruit Brute has fruit flavored marshmallows for the howling good taste of fruit.
Count Chocula: Count Chocula's got chocolate marshmallows!
Franken Berry: Franken Berry's got strawberry flavored marshmallows.
[ The werewolf howls. The chandelier falls trapping Franken Berry and Count Chocula inside of it. Frightened, the two monsters run through the wall and out of their home with the chandelier still around their waists. ]
Fruit Brute: Fruit Brute... with the howling good taste of fruit.
END OF COMMERCIAL
Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
Fruit Brute Cereal Theater
Title: Fruit Brute Monster Playmates Box
Title: Fruit Brute Box - Light Switch
Title: Fruit Brute Wacky Wobbler
Submitter: Mr Breakfast
Title: 1980 Fruit Brute Cereal Box
Title: Fruit Brute Statue
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Comments About This Cereal
What do you think of Fruit Brute?
Overall Average Rating = 4 (out of 5)
View all 24 comments for this cereal.
It's BACK (or was) but like all the monster cereals (and many other kids' cereals nowadays, i.e. Pebbles, Corn Pops, etc.), the recipe changed for the worse. The cereal itself takes on the texture of soggy styrofoam (due to the switch from oats to corn, and not being "frosted" like the old cereal) in short order, and the flavor is way more subdued than it should be. Still, it's probably the best of the new monster cereal line, but that's not saying much. Shame, shame.
Comment submitted: 6/16/2014 (#17193)
Definitely not like it used to be. Way too glazed and too much corn syrup. Probably used to be made with real sugar, not that corn syrup junk. Compare ingredients if you can get them anywhere. Even the grain they use is different, now it's all corn ingredients. I thought it was cool to see it out again. I just wish it was made the same way as it used to be.
Comment submitted: 10/5/2013 (#14634)
Probably the most fondly remembered cereal from my childhood. I voted for it best of all time. The 2013 version is not the same cereal but I love the retro box art (Target) and still felt very nostalgic buying a box of Fruit Brute again.
Comment submitted: 9/16/2013 (#14064)
Fruit Brute and Yummy Mummy should be back for Halloween this year. Now we have all 5!
Comment submitted: 9/16/2013 (#14055)
By Mr. Monster
Comment submitted: 8/23/2013 (#13393)
Saw an old episode of Rhoda over the weekend. Brenda was eating Fruit Brute for breakfast although they had a different name on the box but the werewolf was the same. It was from 1976.
Comment submitted: 7/9/2013 (#12713)
Had this only once as a child; it didn't have the appeal of the other Monster cereals.
Comment submitted: 6/21/2013 (#12483)
Bring it back at least during Easter.
Comment submitted: 3/26/2013 (#11395)
I miss Fruit Brute. Please brings it back! At least seasonally.
Comment submitted: 10/28/2012 (#9769)
By Graf van Kurt
Very cool. Please bring it back!
Comment submitted: 10/17/2012 (#9567)
View all 24 comments for this cereal.