Basic 4
From: General Mills
Introduced in 1991

When introduced, this cereal was described as "a delicious blend of grains, fruits and nuts - with milk provides the goodness of 4 food groups."

Later boxes called Basic 4 "a delicious blend of sweet and tangy fruits, crunchy nuts and a wholesome variety of grains."

A 1993 TV commercial showed a group of tough construction workers playing with their cereal like kids with the following voice-over narration:

"Only one adult cereal could be this much fun to eat... Basic 4... a colorful mix of lightly toasted flakes, sweet and tangy fruits, and crunchy nuts. Splash on cold milk and you get something tasty from each of the four food groups. Basic 4... tastes so good you'll forget it's for adults."

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Basic 4 Cereal Theater

Now Showing: Basic 4 Cereal Commercial

Additional Images
Basic 4 Cereal Box - Spring 2009
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Basic 4 Cereal Box - Spring 2009

Submitter: Mr Breakfast
Uploaded: 4/26/2009

Additional details

Basic 4 Cereal Box
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Basic 4 Cereal Box

Submitter: CubanG
Uploaded: 3/17/2008

Additional details

Comments About This Cereal
What do you think of Basic 4?

Overall Average Rating = 4 (out of 5)

View all 21 comments for this cereal.

By Charlotte

Cereal Rating (out of 5):

This cereal is not what it used to be. Less cranberries and dates, more grains and less flavor. Bland and dull. Why fix something that wasn't broken? Bring back the old recipe - it was so much better.

Comment submitted: 7/5/2015 (#19199)

By UsedToLoveIt

Cereal Rating (out of 5):

They took out all the goodness and added cinnamon to cover the lack of taste. So much cinnamon that I couldn't get rid of the aftertaste for hours even after brushing my teeth. Not buying it anymore. Shame, it used to be my favorite.

Comment submitted: 6/5/2014 (#17141)

By Joy

Took out all the almonds, yogurt crunch, and a lot or raisins. I agree with Sandra and Marie. Not worth buying anymore... just flakes and crisped rice and hardly any raisins. I would have rated it before they changed it.

Comment submitted: 12/9/2013 (#15492)

By Sassy

Cereal Rating (out of 5):

Miss this cereal so very much. Can't find it anywhere!

Comment submitted: 9/22/2013 (#14259)

By Kiki

Cereal Rating (out of 5):

Awesome cereal. Where is it? I have been to the stores listed and cannot find it. I used to be able to count on it at the Randolph A.F.B. commissary.

Comment submitted: 8/19/2013 (#13346)

By curious

Cereal Rating (out of 5):

I've been searching all over long island NY for Basic 4. What happened to it?

Comment submitted: 8/9/2013 (#13171)

By Elizabeth

Cereal Rating (out of 5):

My favorite cereal. I've been eating it since I was a kid. Not only is it delicious, but it's healthy too! There's no better cereal than Basic 4!

Comment submitted: 8/9/2013 (#13166)

By Besthairgirl

I love this cereal but this morning. I poured some milk in my cereal as always. I like for it to sit a bit before eating. Well when I went to eat it, there was this long piece of something just floating. I pulled it out and it looks like a long needle - very sharp on the end and thick. I picked it out and it's a stick about a inch long. I'm so glad I saw this because it could had been a bad thing. If you want a picture, email me and I will be more than glad to take a picture and send to you ( My name is Jeannie. So please let me hear from you. How does something like this get into your cereal? (Jan. 12, 2013)

Comment submitted: 1/12/2013 (#10354)

By Pat W.

Why change the ingredients of a great cereal and make it less tastt? I miss the pine nuts a lot. - Pat W.

Comment submitted: 12/13/2012 (#10129)

By Odetta

Cereal Rating (out of 5):

This cereal is amazing. I wish I could still find it.

Comment submitted: 11/11/2012 (#9854)

View all 21 comments for this cereal.

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