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Cereal Home > General Mills > Wheat Stax
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General Mills
Wheat Stax


Wheat Stax From: General Mills
Introduced in 1966


Wheat Stax cereal, often just referred to as Stax cereal, was made up of flat, near-square pieces that resembled misshapen Honeycomb pieces with lots of nooks and crannies.

Television ads for the cereal featured actors stacking pieces of Stax cereal.

The cereal was referred to in ads as "the cereal for adults". One of the cereal's tag lines went something like, "Stax, the cereal that is toasted in places where other cereals don't have places!"

We know that the following actions occurred in various Stax commercials:

1) man stacks these flat cereal bits
2) man is measuring sides of this crispy whole wheat cereal
3) man chews crunchy new cereal
4) man eats cereal and stacks it, too
5) man eats cereal
6) woman eats and stacks the flakes

A magazine ad for Wheat Stax had the following text:

Now there's a cereal you can stack

Once you stop snacking and start eating you'll find there's more to STAX than stacking. New Wheat Stax really taste good. They're bite-sized chunks of toasted whole wheat. Cruncher because they're toasted on the bottom, top, sides - even inside. They're the toastiest, tastiest, crunchiest, stackiest cereal you've ever tasted.



Click here to see all cereals from General Mills.


Additional Images


Title: Wheat Stax Cereal Advertisement

Submitter: Heather_S
Uploaded: 3/23/2009

Additional details




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Comments About This Cereal
What do you think of Wheat Stax?

Overall Average Rating = 5 (out of 5)

View all 44 comments for this cereal.


By stax man

Cereal Rating (out of 5):

I'm 58, and a lifetime cereal junkie. This was my favorite cereal of all time. I think if reintroduced in today's sugar conscious market, it would be a huge success. Sugar cereal was big in the 60's but just the opposite is true today.

Comment submitted: 5/6/2014 (#17024)



By Duane

Cereal Rating (out of 5):

Wow! On TV today, some people were asked what their favorite cereal was. I remembered Stax as my favorite, but it took me over an hour to come up with the name! This site says "Introduced in 1966". That can't be right - it had to be before that. When I was in college 1961 - 1965 I had my family send me a couple of boxes, and I think I remember really enjoying Stax before college... Anyway, Stax is definitely my favorite cereal of all time!

Comment submitted: 3/7/2014 (#16304)



By Lois

Cereal Rating (out of 5):

My favorite cereal in the 60's. I wish I had a bowl right now! Bring it back please.

Comment submitted: 2/20/2014 (#16118)



By BobH

Cereal Rating (out of 5):

Me and my neighborhood friends used to compete to see who could stack these the highest. Brilliant marketing.

Comment submitted: 11/22/2013 (#15374)



By Big Nick

Cereal Rating (out of 5):

I recall really enjoying this product. If it were still available, I'd purchase it today!

Comment submitted: 9/23/2013 (#14282)



By Bivouac

Cereal Rating (out of 5):

I recall a TV spot where a man (Ingles?) attempts to photograph his "stack" of STAX but the tower tips over as he snaps the photo with a period instamatic camera. STAX were yummy.

Comment submitted: 8/28/2013 (#13483)



By RedTop

Cereal Rating (out of 5):

This was he best cereal EVER! I loved it and was crushed when they took it of the market.

Comment submitted: 8/18/2013 (#13343)



Official Member: Team BreakfastBy dspicher (Team Breakfast Member)

Cereal Rating (out of 5):

Will they ever bring this cereal back? I loved it!

Comment submitted: 7/5/2013 (#12664)



By Rachel

Cereal Rating (out of 5):

I miss this cereal. I would go crazy with if excitement if it ever appeared in stores again.

Comment submitted: 6/5/2013 (#12287)



By Chief3

Cereal Rating (out of 5):

Came closer to writing a rave review on this cereal than any other... ever. Soon after it hit the market I was transferred to the East Coast then waited for distribution which never came to pass. Then sadly, I never saw it again. Couldn't remember the manufacturer to complain to. THIS is my complaint! Make a vet happy bring it back!

Comment submitted: 6/4/2013 (#12274)



View all 44 comments for this cereal.





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