From: General Mills
Introduced in 1995
This cereal originated as simply Clusters cereal in 1986. We believe the cereal changed names in 1995, but we don't have a firm confirmation of that date.
The cereal's mascot was a squirrel who always tried to get his hands on the "sweet nutty taste".
A cute account of a press tour by the squirrel appeared in the November 13, 1998 Los Angeles Times:
"Celebrity Rodent Bureau: A squirrel that has appeared in TV ads for Honey Nut Clusters cereal began his first media tour this week. According to his publicist, the bushy-tailed creature flew to New York, where he is staying in a hotel suite and being driven around town in a chauffeured van.
"The publicist also issued an official biography for the 3-year-old furball, who stands 10 inches high and is said to have a degree from Nutgers University."
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
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Comments About This Cereal
What do you think of Honey Nut Clusters?
Overall Average Rating = 5 (out of 5)
View all 62 comments for this cereal.
We also have been looking for these. We love them. Have not been able to find them for a long time.
Comment submitted: 5/20/2013 (#12129)
By Elisa J.
What happened to Honey Nut Clusters?! My mother loves them! But we cannot find them anywhere lately!
Comment submitted: 4/2/2013 (#11485)
By Brian Dodd
Best cereal ever! It's getting hard to find though. I hope like crazy that it isn't getting discontinued.
Comment submitted: 2/20/2013 (#10925)
I live in Iowa and just the last month the grocery stores here, mainly Hy-Vee stores, stopped stocking Honey Nut Clusters! It's my favorite cereal! I was bummed:-( Looks like I can still get it online but would prefer to just grab it at the store!
Comment submitted: 1/19/2013 (#10452)
The best cereal ever made! I refuse to eat any other kind. Please bring it back!
Comment submitted: 1/9/2013 (#10336)
By D. Tanner
We used to call it squirrel cereal, because of the commercials! Loved it! Best ever! Please bring it back!
Comment submitted: 12/30/2012 (#10251)
By Mama of 3
This is the only cereal that I would eat after it came into the store back in the late 80s. Please bring it back.
Comment submitted: 12/16/2012 (#10139)
Had some great luck yesterday. Typical shopping day, with the usual stroll of the cereal isle to once again see NO Honey Nut Clusters, which has been the case for the last 5 years or so.
So then I continue shopping and stop for a second to look at coupons, and my girlfriend goes "Hey isn't that the cereal you're always talking about?" I look up to see 6 boxes of Clusters sitting on some kind of random shelf that's in the side of the grocery store. I couldn't believe it.
Currently enjoying my first bowl in over 5 years. Loving it! :)
Comment submitted: 11/12/2012 (#9859)
By barbie962000 (Team Breakfast Member)
I love the cereal Cheerios Clusters too! I buy 4 different kind of cheerios - I think I am leaving comments on the wrong cereal But... I guess we should not buy any General Mills cereal seeing they won't answer any one? What do you think?
Comment submitted: 11/5/2012 (#9821)
By Pink Spoon
On behalf of my son: he was in middle and high school and called this Squirrel Cereal. We never paid attention to the real name. When it disappeared from my store, I couldn't find it because I didn't know the darn name. Our "Squirrel Cereal" joke really cost us! I looked like a fool asking the clerk what happened to the Squirrel. My son is 27 now, and he has never liked any cereal better than Squirrel. Who knew that little squirrel would make such an impact on a teenager (and his mom?) I can't wait to tell him he wasn't their only customer. He was so sure he was. Amazon here we come!
Comment submitted: 10/8/2012 (#9394)
View all 62 comments for this cereal.