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General Mills
Count Chocula


Count Chocula From: General Mills
Introduced in 1971



This cereal has been described on the box as a "chocolate flavor frosted cereal + marshmallow bits."

In 2007, "The Top 10 Blog" ranked the Count Chocula character as the #1 Scariest Cereal Box Personality Of All Time.

The following description of Count Chocula is from 2010 marketing material promoting the cereal for Halloween:

"A spoonful of spooky fun in every bowl, Count Chocula is a whimsical way to start the day. Made with whole grain corn, Count Chocula combines chocolaty cereal with colorful marshmallow shapes to create a delicious cereal that kids and adults can enjoy. Each serving of this playful, monster-themed cereal is low in fat with no cholesterol or saturated fat. It's also a good source of calcium, whole grain, and 9 other essential vitamins and minerals."


Fun Facts About Count Chocula:
  • Count Chocula cereal was first introduced in March of 1971
  • Count Chocula is a vampire who prefers chocolate to blood
  • Count Chocula tagline: "I vant to eat your cereal!"
  • The first images of Count Chocula were drawn by artist George Karn
  • In the 1980's the Count Chocula character was 're-stylized' and new boxes were introduced (including a set where Bela Lagosi, as Count Dracula, is chasing a terrified Count Chocula)
  • In 1993, another character overhaul returned the Count Chocula image to resemble his former self --large early, pointy nose & fingers; long, thin fingers etc.
  • Sales of Count Chocula cereal (along with the other Monster Cereals) double in October


2014 Count Chocula Cereal Box

For the 2014 Halloween version of the Count Chocula cereal box, General Mills went to comic artists Terry and Rachel Dodson to give the Count a fresh look. Artists from DC Comics also reinvigorated Franken Berry and Boo Berry. For more about the 2014 boxes, see Monster Cereals Get Comic Book Makeover.


Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Halloween Cereal Family
  • The Chocolate Cereal Family
  • The Monster Cereal Family
  • The Marshmallow Madness Cereal Family


    Count Chocula Cereal Theater



    Now Showing:
    1970's Count Chocula Beach Ad
    More Videos For Count Chocula

    1971 Introducing Count Chocula Ad
    1980 Count Chocula Commercial
    1980's Count Chocula Ad
    Count Chocula Star Wars Stickers Ad
    Live-Action Count Chocula Ad

    There's more videos!

    Click Here To Visit The Count Chocula DELUXE Theater


    Additional Images

    These are the most recent images. Click here to see all pictures for Count Chocula.


    Title: Count Chocula Crazy Eyes Box

    Submitter: jeffrey
    Uploaded: 1/31/2011

    Additional details



    Title: Count Chocula Goes To Hollywood

    Submitter: DeeJay
    Uploaded: 12/22/2010

    Additional details



    Title: Count Chocula Glow-In-The-Dark Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details



    Title: Count Chocula Chocolate Maze Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details



    Title: Count Chocula With Ghost Marshmallows

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details



    Title: Count Chocula Bigfoot Box - Front & Back

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    Title: Count Chocula Spooky Trail Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    Title: Count Chocula Sweatshirt Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    There's More Pictures! See all images for Count Chocula cereal

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    Comments About This Cereal
    What do you think of Count Chocula?

    Overall Average Rating = 5 (out of 5)

    View all 34 comments for this cereal.


    By Howard

    Cereal Rating (out of 5):

    In the old version, the little pencil-eraser-shaped marshmallows exploded with flavor in your mouth, like little chocolate flavor crystals. The oat-corn pieces weren't that sweet. Chocula is still pretty good under the new "formulation", but the new Frankenberry is EXTREMELY disappointing compared to the old version. The strawberry taste of the old Frankberry was magical; it's just strawberry-flavored Lucky Charms now.

    Comment submitted: 11/5/2013 (#15261)



    By E.E.

    Cereal Rating (out of 5):

    I bought Count Chocula and Frankenberry a few years ago and they tasted horrible. I loved them when I was a kid and I knew there was something different about them. Now, I know from reading these comments that they no longer use oats to make the cereals and replaced it with corn. Bad marketing idea for those of us who remember the classic taste from the 80s.

    Comment submitted: 10/21/2013 (#15182)



    By Postman

    Cereal Rating (out of 5):

    I saw a box of Count Chocula at Kmart. Looked at the back of the box and it said this year there are 5 monster cereals available. There were pictures of Fruit Brute and Yummy Mummy along with Frankenberry and Booberry. I only saw Count Chocula at Kmart though. Maybe Walmart or Target will carry the others. Now if they would just make it in the oat based like it originally was.

    Comment submitted: 9/16/2013 (#14054)



    By K.Y.

    Cereal Rating (out of 5):

    Count Chocula is my favorite!

    Comment submitted: 6/27/2013 (#12569)



    By selfdo

    This cereal was parodied by Matt Groening twice: First, in the Simpsons, at one point when Montgomery Burns deigns to go to the "food jobber" to get some grub for himself, he scrutinizes a box of Count Chocula and puts it in his basket, saying, "Well, it looks like me...". Some time later, a fave breakfast treat for Phillip J. Fry is Arch-Duke Chocula, presumably over 1000 years promoted from a lowly Count.

    Comment submitted: 4/20/2013 (#11784)



    By Postman

    Cereal Rating (out of 5):

    General Mills, please bring back the oat based cereal pieces for the 2013 Halloween season for all the Monster Cereals. It is much better than the corn based.

    Comment submitted: 1/28/2013 (#10566)



    Official Member: Team BreakfastBy U2XMPatriot (Team Breakfast Member)

    Cereal Rating (out of 5):

    My favorite as a kid in the 70's. Since then, the tiny marshmallow shape and button like shaped cereal has changed as well as the flavor.

    Comment submitted: 11/8/2012 (#9836)



    By PattyCake

    Cereal Rating (out of 5):

    I miss my Count Chocula. This was my favorite childhood cereal and now it's been taken away. Please bring it back. I bought my 6 years old daughter her first box from target on Halloween and now I have her hooked on it. I would like for it to be her childhood cereal. I'm not sure why they took it off the shelf, but I was sadden when they did. - Pattycake

    Comment submitted: 11/5/2012 (#9818)



    By Ernie

    Cereal Rating (out of 5):

    One of the best chocolate cereals out there, up there with Cocoa Puffs and Cocoa Pebbles.

    Comment submitted: 10/13/2012 (#9452)



    By John John

    Cereal Rating (out of 5):

    I agree with YumYum14 - Count Chocula should be made all year round.

    Comment submitted: 10/6/2012 (#9367)



    View all 34 comments for this cereal.





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