From: General Mills
Introduced in 1937

• The slogan for Kix Cereal, "Kid Tested... Mother Approved", is explained on the back of cereal boxes: "Kids like the crisp corn crunch... moms like that Kix has 3 grams of sugar, with no added colors or flavors."

Kix cereal is comprised of small, pale-yellow, porous, round pieces. The first ingredient in the cereal is cornmeal and the cereal has an authentic corn-flavor.

It was General Mills' second breakfast cereal and the first ready-to-eat puffed corn cereal.

Kix was created using a technology often referred to as a "puffing gun". Before Kix, this high-pressure cooking method was used almost exclusively to flash-cook, or "explode", grains of wheat and rice to create Puffed Wheat and Puffed Rice.

Kix took puffing to a new level as pellets of dough were shot through puffing guns to create a new kind of cereal piece.

The dough for Kix cereal was vitamin-fortified. Once the cereal was puffed, the pieces were then sprayed with more vitamins. The novelty of the cereal along promotional claims that Kix were more nutritious than corn flakes and other cereals of the day made Kix an instant hit.

In the mid-50's on the General Mills sponsored "Captain Midnight" television serial, Kix were referred to as "the crispy corn cereal that's 83% energy food".


In their 1995 book Cerealizing America, authors Scott Bruce and Bill Crawford offer a great account of Kix's development:

The year 1929 presented a tremendous opportunity to those in search of a nonsoggy cereal, as the patents on the puffing process, developed and owed by Quaker, expired... The scientists (at General Mills) mixed corn meal, malted barely, vegetable oil, salt and sugar into a dough, and added vitamin B, vitamin D, phosphorus, and calcium. The dough was extruded through a die that shaped it into pellets. These pellets were dried on a belt blown by hot air until the desired moisture level was achieved. Then the pellets were blasted out of a puffing gun - the same sort of puffing gun used to make Puffed Wheat and Puffed Rice. The finished product landed in a large bin, which was then sprayed with more vitamins.


Click here to see all cereals from General Mills.


Kix Cereal Theater

Now Showing: 1956 Kix Commercial

More Videos For Kix Kix Commercial: Drawing Breakfast Kix Commercial: Share With Your Brother Kix Commercial: Upside-Down Box There's more videos! Click Here To Visit The Kix DELUXE Theater

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Overall Average Rating = 3 (out of 5)

By Babyhulk

Cereal Rating (out of 5):

KIX made it into the top 100? Really? Totally tasteless (literally) cereal. Soak some cardboard in milk...

Comment submitted: 11/16/2012 (#9918)



By MyEmptyCanvas (Team Breakfast Member)

Cereal Rating (out of 5):

#1 cereal I just can not eat! This cereal is so nasty. (myemptycanvasreviews.blogspot.com)

Comment submitted: 6/21/2012 (#8140)



By freetoyinside (Team Breakfast Member)

Cereal Rating (out of 5):

I never insisted mom buy me KIX very often as a kid, cause my grandmother always had it on hand. I liked JETS better, which according to Grandmother had way too much sugar, besides I had that at home. I actually was attracted to the colors of the box. My grandparents thought,however it in poor taste having product packaging on the dinning table. Crushed it makes an excellent coating for chicken, chops or fish. It is after all basically corn meal.

Comment submitted: 4/16/2011 (#4681)



By mjoven

Cereal Rating (out of 5):

ZZZZ, one of the most boring cereals ever! My mother used to buy this for me when I "misbehaved." I snuck into my Dad's sugar jar just to make the cereal edible.

Comment submitted: 1/21/2011 (#3670)



By foodlover

What about Berry Berry Kix?? That was the best cereal ever! Apparently they still make it, but I haven''t been able to find it anywhere. It definitely needs to be added to the cereal index though.

Note from Mr Breakfast: Hi Foodlover - Here's the page for Berry Berry Kix. Just click here.

Comment submitted: 6/20/2010 (#2317)



By gazorp

Remember the Kix Gazorp character?... a mop haired creature with a head arms and legs only.

Comment submitted: 3/17/2010 (#1635)



By Lothiel

Cereal Rating (out of 5):

Still one of my all-time favorites. I eat it regularly, even as an adult. Yum!

Comment submitted: 1/27/2010 (#1301)



By Gail

Kix use to be my favorite cereal ever since the mid 1950's. Unfortunately about the mid 1980's the company added more sugar. I also contacted the company to complain. Their response (to me) was that Kids wanted more sugar. I stopped buying it and miss the taste of the original. I hope they will reconsider now that our children are over weight. The WIC program use to provide free coupons for milk, cheese and KIX for pregnant women and their children. Now the benefits of the added vitamins vs the added sugar puts that in question. - Gail a 1950's baby.

Comment submitted: 12/12/2009 (#1038)



By ficwriterpaul (Team Breakfast Member)

Cereal Rating (out of 5):

One of the best. It doesn't get soggy to fast and even makes a great addition to trail mix.

Comment submitted: 11/21/2009 (#940)



By baby boomer

Cereal Rating (out of 5):

KIX used to be my favorite cereal since the mid 1950's. Unfortunately about the mid 1980's the company added more sugar. I contacted the company too complain. Their response was they sold more cereal if there was more sugar! I don't buy it anymore.

Comment submitted: 9/18/2009 (#587)

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