From: General Mills
Introduced in 1995
This cereal was described on the box as a "crispy, sweetened corn cereal" that had a "delicious French toast taste in every crunchy piece!" Originally, the cereal pieces were made to resemble tiny pieces of toast. Later, the cereal pieces became more like the slightly-curved square pieces found in its sister-cereal, Cinnamon Toast Crunch.
The back of one of the original cereal boxes discussed how Wendell, the baking cartoon mascot for Cinnamon Toast Crunch, developed French Toast Crunch:
"New French Toast Crunch - for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation - For a taste that will have you flipping."
Television ads for a later-version of the cereal asked the question, "What makes French Toast Crunch?" While the question wasn't clearly answered, one ad answered it with a nice description of the cereal:
"French Toast Crunch cereal... with a new syrup taste. Sweet syrup flavor over squares that crunch. An outrageous part of a good breakfast. French Toast Crunch... the taste you can see."
This cereal was discontinued in the U.S. in 2006. As of 2012, it was still available in parts of Canada.
January 2015 Update:
Welcome Back French Toast Crunch
General Mills has relaunched French Toast Crunch. The reintroduction features a retro return to when the cereal pieces (along with those of original Cinnamon Toast Crunch) were actually shaped like little pieces of toast. The front of the box declares, “You asked, it’s back!”
The back of the new box is panel called “Remember The 90s?” and features factoids about what was happening in pop culture when the cereal was originally released in 1995.
I found a box recently and gave it a try. I don’t have a super clear recollection of the original cereal, but I think the maple flavor was more authentic. This new cereal actually says “cinnamon & syrup flavor” not “maple flavor” on the box. Overall, I enjoyed the reintroduced French Toast Crunch. It was pleasantly sweet and the tiny toast shaped pieces have a unique mouth-feel.
The only complaint I have is that when the cereal sets in milk, the pieces resemble broken pieces of Munster cheese as much as they do toast. A bit more tan or speckles of cinnamon (as it seems it would be from the box graphics) would make the cereal look more appetizing.
I would have also liked to see the reintroduction of the cereal’s original mascot Wendall The Baker.
Click here to see all cereals from General Mills.
French Toast Crunch Cereal Theater
Title: French Toast Crunch Box (Front & Back)
Title: 1996 French Toast Crunch Cereal Box
Submitter: Mr Breakfast
Title: Canadian French Toast Crunch
Title: 1997 French Toast Crunch Cereal Box
Upload an image for this cereal
Comments About This Cereal
What do you think of French Toast Crunch?
Overall Average Rating = 5 (out of 5)
View all 155 comments for this cereal.
OMG... when will it be in WI?! My favorite cereal since I was a child. I need it now!
Comment submitted: 1/15/2015 (#18374)
By jmroszczak (Team Breakfast Member)
Its officially back in ROCHESTER, NY. Picked up 4 boxes last night just as they were stocking it at Wegmans.
Comment submitted: 1/13/2015 (#18357)
By Bizarro (Team Breakfast Member)
It is indeed back! I picked up a box tonight at Meijer (the second to last one they had), along with Strawberry Honeycomb, which hasn't been produced in nearly 30 years. It's a good time to be a cereal fan, I must say. :)
Comment submitted: 1/7/2015 (#18327)
By LadyDella (Team Breakfast Member)
They are bringing it back :D. Generals Mills did a soft roll out, and it will be nation wide soon.
Comment submitted: 1/3/2015 (#18302)
Hooray! They're bringing it back!
Comment submitted: 12/8/2014 (#18137)
Where can it be found? Keep looking. Never finding it.
Comment submitted: 12/1/2014 (#18092)
By Jay Cap
This is my second favorite cereal after Oreo O's.
Comment submitted: 10/13/2014 (#17826)
My kids also love French Toast Crunch. They definitely must bring it back!
Comment submitted: 10/7/2014 (#17797)
Please! I need these cereal in my life. My mouth waters up thinking about it!
Comment submitted: 8/15/2014 (#17504)
By Jackie H.
What are the chances of French Toast Crunch making a comeback? It is my daughters favorite and she is craving it really bad! Please, for me to keep my sanity, bring it back!
Comment submitted: 7/14/2014 (#17339)
View all 155 comments for this cereal.