From: General Mills
Introduced in 1995
This cereal was described on the box as a "crispy, sweetened corn cereal" that had a "delicious French toast taste in every crunchy piece!" Originally, the cereal pieces were made to resemble tiny pieces of toast. Later, the cereal pieces became more like the slightly-curved square pieces found in its sister-cereal, Cinnamon Toast Crunch.
The back of one of the original cereal boxes discussed how Wendell, the baking cartoon mascot for Cinnamon Toast Crunch, developed French Toast Crunch:
"New French Toast Crunch - for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation - For a taste that will have you flipping."
Television ads for a later-version of the cereal asked the question, "What makes French Toast Crunch?" While the question wasn't clearly answered, one ad answered it with a nice description of the cereal:
"French Toast Crunch cereal... with a new syrup taste. Sweet syrup flavor over squares that crunch. An outrageous part of a good breakfast. French Toast Crunch... the taste you can see."
This cereal was discontinued in the U.S. in 2006. As of 2012, it was still available in parts of Canada.
Click here to see all cereals from General Mills.
French Toast Crunch Cereal Theater
Title: French Toast Crunch Box (Front & Back)
Title: 1996 French Toast Crunch Cereal Box
Submitter: Mr Breakfast
Title: Canadian French Toast Crunch
Title: 1997 French Toast Crunch Cereal Box
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Comments About This Cereal
What do you think of French Toast Crunch?
Overall Average Rating = 5 (out of 5)
View all 140 comments for this cereal.
I NEED this thing to come back!!!
Comment submitted: 11/30/2013 (#15423)
By jmroszczak (Team Breakfast Member)
My dying wish would be for General Mills to bring back this cereal :(
Comment submitted: 11/5/2013 (#15258)
I NEED this cereal to come back it was my favorite and no other cereal amounts to it! Please bring it back to us ASAP!
Comment submitted: 9/19/2013 (#14145)
By D.D. Cane
Please! Bring it back! I vote for French Toast Crunch as the best cereal EVER! I miss it bad.
Comment submitted: 8/20/2013 (#13360)
By jonesg (Team Breakfast Member)
One of the reasons the original French Toast Crunch was phased out was because the small "toast" pieces were made entirely of puffed corn. When General Mills went all-multigrain a few years ago, they couldn't very well keep French Toast Crunch as a caveat to the switch.
Comment submitted: 7/19/2013 (#12874)
By Mom Of 4
Bring it back please! It's better than Cinnamon Toast Crunch and better than the Frosted Toast Crunch. This was the best one.
Comment submitted: 6/19/2013 (#12467)
I had searched for this cereal everywhere because my boyfriend always talks about how much he loved it and it was his favorite cereal. I was so disappointed to find out it was discontinued. PLEASE bring this back to the US ASAP!
Comment submitted: 5/29/2013 (#12222)
By gabbylyn (Team Breakfast Member)
When things are this good, they should never be discontinued. Have a heart and bring it back. Or at least bring it back as a promo for a holiday season. Do not just leave us with the memory. Other companies have brought back items only once a year. It seems General Mills could do the same... so I can stock up.
Comment submitted: 4/28/2013 (#11861)
By JJ Rizzo
If this cereal ever comes back, I will faint with joy.
Comment submitted: 4/5/2013 (#11533)
I need French Toast Crunch cereal. It was my favorite cereal ever. I don't even eat cereal anymore. Please bring it back to the US!
Comment submitted: 3/26/2013 (#11394)
View all 140 comments for this cereal.