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Cereal Home > General Mills > French Toast Crunch
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General Mills
French Toast Crunch

French Toast Crunch From: General Mills
Introduced in 1995

This cereal was described on the box as a "crispy, sweetened corn cereal" that had a "delicious French toast taste in every crunchy piece!" Originally, the cereal pieces were made to resemble tiny pieces of toast. Later, the cereal pieces became more like the slightly-curved square pieces found in its sister-cereal, Cinnamon Toast Crunch.

The back of one of the original cereal boxes discussed how Wendell, the baking cartoon mascot for Cinnamon Toast Crunch, developed French Toast Crunch:

"New French Toast Crunch - for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation - For a taste that will have you flipping."

Television ads for a later-version of the cereal asked the question, "What makes French Toast Crunch?" While the question wasn't clearly answered, one ad answered it with a nice description of the cereal:

"French Toast Crunch cereal... with a new syrup taste. Sweet syrup flavor over squares that crunch. An outrageous part of a good breakfast. French Toast Crunch... the taste you can see."

This cereal was discontinued in the U.S. in 2006. As of 2012, it was still available in parts of Canada.

Click here to see all cereals from General Mills.


Wendell the Baker
Wendell the Baker
This friendly old baker appeared on several French Toast Crunch boxes. He started his cereal mascot career in 1987 appearing on boxes and in commercials for Cinnamon Toast Crunch.

In commercials, Wendell was often shown as the lead-baker in a three-man baking team.

French Toast Crunch Cereal Theater

Now Showing:
1977 French Toast Crunch Ad
More Videos For French Toast Crunch

What Makes French Toast Crunch?

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Click Here To Visit The French Toast Crunch DELUXE Theater

Additional Images

Title: French Toast Crunch Box (Front & Back)

Submitter: jeffrey
Uploaded: 11/1/2010

Additional details

Title: 1996 French Toast Crunch Cereal Box

Submitter: Mr Breakfast
Uploaded: 3/26/2010

Additional details

Title: Canadian French Toast Crunch

Submitter: Liamama
Uploaded: 3/26/2010

Additional details

Title: 1997 French Toast Crunch Cereal Box

Submitter: carcar
Uploaded: 2/21/2009

Additional details

Upload an image for this cereal

Comments About This Cereal
What do you think of French Toast Crunch?

Overall Average Rating = 5 (out of 5)

View all 151 comments for this cereal.

By Cerealman28

Hooray! They're bringing it back!

Comment submitted: 12/8/2014 (#18137)

By tone28

Cereal Rating (out of 5):

Where can it be found? Keep looking. Never finding it.

Comment submitted: 12/1/2014 (#18092)

By Jay Cap

Cereal Rating (out of 5):

This is my second favorite cereal after Oreo O's.

Comment submitted: 10/13/2014 (#17826)

By DoIt4DaKidz

My kids also love French Toast Crunch. They definitely must bring it back!

Comment submitted: 10/7/2014 (#17797)

By 80s-kid

Cereal Rating (out of 5):

Please! I need these cereal in my life. My mouth waters up thinking about it!

Comment submitted: 8/15/2014 (#17504)

By Jackie H.

Cereal Rating (out of 5):

What are the chances of French Toast Crunch making a comeback? It is my daughters favorite and she is craving it really bad! Please, for me to keep my sanity, bring it back!

Comment submitted: 7/14/2014 (#17339)

By claxx

Cereal Rating (out of 5):

I LOVE the original French Toast cereal. It needs to come back please!

Comment submitted: 5/21/2014 (#17082)

By CerealDude872

Cereal Rating (out of 5):

This was one of my favorite cereals as a kid. I also loved the original bread shaped ones! We need these back, NOW!!

Comment submitted: 5/6/2014 (#17022)

Official Member: Team BreakfastBy FatsILLmatic (Team Breakfast Member)

Cereal Rating (out of 5):

I prefer the original French Toast Crunch! Cinnamon Toast is my #1 all-time favorite but French was a good back up. Didn't care much for the changed French Toast Crunch when they changed it. Felt ripped-off after I bought it because of the change. Don't like Frosted, Peanut butter, or Chocolate Toast Crunch. Bring the Red box back!

Comment submitted: 3/27/2014 (#16495)


Cereal Rating (out of 5):

Please, bring French Toast Crunch back!

Comment submitted: 3/4/2014 (#16256)

View all 151 comments for this cereal.

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