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Cereal Home > General Mills > French Toast Crunch
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General Mills
French Toast Crunch


French Toast Crunch From: General Mills
Introduced in 1995


This cereal was described on the box as a "crispy, sweetened corn cereal" that had a "delicious French toast taste in every crunchy piece!" Originally, the cereal pieces were made to resemble tiny pieces of toast. Later, the cereal pieces became more like the slightly-curved square pieces found in its sister-cereal, Cinnamon Toast Crunch.

The back of one of the original cereal boxes discussed how Wendell, the baking cartoon mascot for Cinnamon Toast Crunch, developed French Toast Crunch:

"New French Toast Crunch - for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation - For a taste that will have you flipping."

Television ads for a later-version of the cereal asked the question, "What makes French Toast Crunch?" While the question wasn't clearly answered, one ad answered it with a nice description of the cereal:

"French Toast Crunch cereal... with a new syrup taste. Sweet syrup flavor over squares that crunch. An outrageous part of a good breakfast. French Toast Crunch... the taste you can see."

This cereal was discontinued in the U.S. in 2006. As of 2012, it was still available in parts of Canada.


Click here to see all cereals from General Mills.



Featuring:

Wendell the Baker
Wendell the Baker
This friendly old baker appeared on several French Toast Crunch boxes. He started his cereal mascot career in 1987 appearing on boxes and in commercials for Cinnamon Toast Crunch.

In commercials, Wendell was often shown as the lead-baker in a three-man baking team.




French Toast Crunch Cereal Theater



Now Showing:
1977 French Toast Crunch Ad
More Videos For French Toast Crunch

What Makes French Toast Crunch?

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Click Here To Visit The French Toast Crunch DELUXE Theater


Additional Images


Title: French Toast Crunch Box (Front & Back)

Submitter: jeffrey
Uploaded: 11/1/2010

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Title: 1996 French Toast Crunch Cereal Box

Submitter: Mr Breakfast
Uploaded: 3/26/2010

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Title: Canadian French Toast Crunch

Submitter: Liamama
Uploaded: 3/26/2010

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Title: 1997 French Toast Crunch Cereal Box

Submitter: carcar
Uploaded: 2/21/2009

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Comments About This Cereal
What do you think of French Toast Crunch?

Overall Average Rating = 5 (out of 5)

View all 146 comments for this cereal.


By Jackie H.

Cereal Rating (out of 5):

What are the chances of French Toast Crunch making a comeback? It is my daughters favorite and she is craving it really bad! Please, for me to keep my sanity, bring it back!

Comment submitted: 7/14/2014 (#17339)



By claxx

Cereal Rating (out of 5):

I LOVE the original French Toast cereal. It needs to come back please!

Comment submitted: 5/21/2014 (#17082)



By CerealDude872

Cereal Rating (out of 5):

This was one of my favorite cereals as a kid. I also loved the original bread shaped ones! We need these back, NOW!!

Comment submitted: 5/6/2014 (#17022)



Official Member: Team BreakfastBy FatsILLmatic (Team Breakfast Member)

Cereal Rating (out of 5):

I prefer the original French Toast Crunch! Cinnamon Toast is my #1 all-time favorite but French was a good back up. Didn't care much for the changed French Toast Crunch when they changed it. Felt ripped-off after I bought it because of the change. Don't like Frosted, Peanut butter, or Chocolate Toast Crunch. Bring the Red box back!

Comment submitted: 3/27/2014 (#16495)



By I<3 CEREAL

Cereal Rating (out of 5):

Please, bring French Toast Crunch back!

Comment submitted: 3/4/2014 (#16256)



By jaylasmooth

Cereal Rating (out of 5):

OMG! I love French Toast Crunch. Please bring it back.

Comment submitted: 2/7/2014 (#15975)



By blah

Cereal Rating (out of 5):

I NEED this thing to come back!!!

Comment submitted: 11/30/2013 (#15423)



Official Member: Team BreakfastBy jmroszczak (Team Breakfast Member)

Cereal Rating (out of 5):

My dying wish would be for General Mills to bring back this cereal :(

Comment submitted: 11/5/2013 (#15258)



By chels62

Cereal Rating (out of 5):

I NEED this cereal to come back it was my favorite and no other cereal amounts to it! Please bring it back to us ASAP!

Comment submitted: 9/19/2013 (#14145)



By D.D. Cane

Cereal Rating (out of 5):

Please! Bring it back! I vote for French Toast Crunch as the best cereal EVER! I miss it bad.

Comment submitted: 8/20/2013 (#13360)



View all 146 comments for this cereal.





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