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Cereal Home > General Mills > S'mores Crunch
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General Mills
S'mores Crunch


S'mores Crunch From: General Mills
Introduced in 1982



This cereal was described on the front of the box as a "crispy, chocolate-flavored graham cereal with bite-size marshmallows." The main cereal pieces were basically Golden Grahams with a dusting of chocolate.

S'mores Crunch was described in commercials with the following descriptions:

"It's here... marshmallows, chocolate and graham crackers together in new S'mores Crunch cereal... like a dream come true."

"Chocolaty grahams and marshmallows galore... it's S'more fun for breakfast."

This cereal was discontinued in 1988. According to General Mills, it was reintroduced for a very short time in the 90's.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chocolate Cereal Family
  • The Marshmallow Madness Cereal Family


    S'mores Crunch Cereal Theater



    Now Showing:
    80's S'mores Crunch Commercial
    More Videos For S'mores Crunch

    S'mores Crunch Island Ad

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    Click Here To Visit The S'mores Crunch DELUXE Theater


    Additional Images


    Title: Smores Crunch Animation Cell

    Submitter: bigtee10in
    Uploaded: 10/6/2009

    Additional details




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    Comments About This Cereal
    What do you think of S'mores Crunch?

    Overall Average Rating = 5 (out of 5)

    View all 39 comments for this cereal.


    Official Member: Team BreakfastBy Elena71477 (Team Breakfast Member)

    Cereal Rating (out of 5):

    Please, please, PLEASE bring back S'mores Crunch! It was the best cereal EVER made!

    Comment submitted: 12/8/2014 (#18148)



    By stylez911

    Cereal Rating (out of 5):

    Brings back memories! Best ever! Bring it back!

    Comment submitted: 11/30/2014 (#18084)



    By Pete743

    Cereal Rating (out of 5):

    Kellogg's S'mores cereal is nothing like S'mores Crunch was. It was the best cereal ever... Golden Grahams with mini marshmallows and chocolate chunks for God's sake. Alot of General Mills cereals are getting old. Bring it back please!

    Comment submitted: 11/30/2014 (#18082)



    By Drew23

    Cereal Rating (out of 5):

    OMG! Please bring back S'mores Crunch! I forgot how much I loved for the 2 or 3 months I was lucky to have it.

    Comment submitted: 5/5/2014 (#17017)



    By Isidora

    Cereal Rating (out of 5):

    Best cereal ever! I LOVED S'mores Crunch. General Mills really needs to bring it back!

    Comment submitted: 4/3/2014 (#16582)



    By yai

    Cereal Rating (out of 5):

    Kellogg's Smorz cereal doesn't hold a candle to General Mills' Smores Crunch Cereal. Please bring it back!

    Comment submitted: 1/4/2014 (#15635)



    By YDBird

    Cereal Rating (out of 5):

    I tried that Kellogg's Smorz cereal and it is NOTHING like S'mores Crunch. I was so disappointed. I miss S'mores Crunch so much. Bring it back!

    Comment submitted: 9/4/2013 (#13740)



    By Smorz Addict

    Cereal Rating (out of 5):

    You can still get Kellogg's Smorz Cereal on Amazon. Not exactly the same as this one, but it will satisfy your Smorz craving if you need a fix.

    Comment submitted: 8/7/2013 (#13141)



    By Dunbar

    Cereal Rating (out of 5):

    I stopped seeing it on Walmart shelves a year ago here in CT. I assumed it was discontinued. Now today found it in Price Rite! Was thrilled!

    Comment submitted: 5/7/2013 (#11967)



    Official Member: Team BreakfastBy navigate100 (Team Breakfast Member)

    Cereal Rating (out of 5):

    Is this a politics control issue or a fat kid issue? I am a 50 year old adult in great shape. This is my FAVORITE all time cereal! Please consider production on this outstanding product.

    Comment submitted: 10/1/2012 (#9284)



    View all 39 comments for this cereal.





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