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Cereal Home > General Mills > S'mores Crunch
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General Mills
S'mores Crunch


S'mores Crunch From: General Mills
Introduced in 1982



This cereal was described on the front of the box as a "crispy, chocolate-flavored graham cereal with bite-size marshmallows." The main cereal pieces were basically Golden Grahams with a dusting of chocolate.

S'mores Crunch was described in commercials with the following descriptions:

"It's here... marshmallows, chocolate and graham crackers together in new S'mores Crunch cereal... like a dream come true."

"Chocolaty grahams and marshmallows galore... it's S'more fun for breakfast."

This cereal was discontinued in 1988. According to General Mills, it was reintroduced for a very short time in the 90's.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Chocolate Cereal Family
  • The Marshmallow Madness Cereal Family


    S'mores Crunch Cereal Theater



    Now Showing:
    80's S'mores Crunch Commercial
    More Videos For S'mores Crunch

    S'mores Crunch Island Ad

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    Click Here To Visit The S'mores Crunch DELUXE Theater


    Additional Images


    Title: Smores Crunch Animation Cell

    Submitter: bigtee10in
    Uploaded: 10/6/2009

    Additional details




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    Comments About This Cereal
    What do you think of S'mores Crunch?

    Overall Average Rating = 5 (out of 5)

    View all 35 comments for this cereal.


    By Isidora

    Cereal Rating (out of 5):

    Best cereal ever! I LOVED S'mores Crunch. General Mills really needs to bring it back!

    Comment submitted: 4/3/2014 (#16582)



    By yai

    Cereal Rating (out of 5):

    Kellogg's Smorz cereal doesn't hold a candle to General Mills' Smores Crunch Cereal. Please bring it back!

    Comment submitted: 1/4/2014 (#15635)



    By YDBird

    Cereal Rating (out of 5):

    I tried that Kellogg's Smorz cereal and it is NOTHING like S'mores Crunch. I was so disappointed. I miss S'mores Crunch so much. Bring it back!

    Comment submitted: 9/4/2013 (#13740)



    By Smorz Addict

    Cereal Rating (out of 5):

    You can still get Kellogg's Smorz Cereal on Amazon. Not exactly the same as this one, but it will satisfy your Smorz craving if you need a fix.

    Comment submitted: 8/7/2013 (#13141)



    By Dunbar

    Cereal Rating (out of 5):

    I stopped seeing it on Walmart shelves a year ago here in CT. I assumed it was discontinued. Now today found it in Price Rite! Was thrilled!

    Comment submitted: 5/7/2013 (#11967)



    Official Member: Team BreakfastBy navigate100 (Team Breakfast Member)

    Cereal Rating (out of 5):

    Is this a politics control issue or a fat kid issue? I am a 50 year old adult in great shape. This is my FAVORITE all time cereal! Please consider production on this outstanding product.

    Comment submitted: 10/1/2012 (#9284)



    By Smorz Mom

    Cereal Rating (out of 5):

    Can't find SMORZ Anywhere!! Was the ONLY cereal my autistic son would eat! PLEASE Bring it back, Kellogg's!

    Comment submitted: 9/8/2012 (#9065)



    By miss

    Cereal Rating (out of 5):

    Called Kellogg's yesterday and was told they did not stop making Smores Cereal, but I can't find it anywhere, she told me she would get notification to the sales rep about it. She also told me to go to my grocery stores and ask them to order it in. In my area, no shipment was received within the last 90 days!

    Comment submitted: 8/30/2012 (#8953)



    By mary

    Cereal Rating (out of 5):

    Why did the Wal Mart in Springfield, MO stop carrying this cereal?

    Comment submitted: 8/22/2012 (#8860)



    Official Member: Team BreakfastBy balls (Team Breakfast Member)

    Cereal Rating (out of 5):

    Dang, this was delicious cereal back in the 80s. I wish I could have it again.

    Comment submitted: 6/21/2012 (#8111)



    View all 35 comments for this cereal.





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