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Cereal Home > General Mills > Lucky Charms
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General Mills
Lucky Charms


Lucky Charms From: General Mills
Introduced in 1964

  • Lucky Charms was the first cereal to include marshmallow pieces. The first pieces were pink hearts, yellow moons, orange stars, and green clovers.

  • "They're Magically Delicious!" is the most famous slogan attached to Lucky Charms Cereal. The phrase "They're Always After me Lucky Charms" runs a distant second followed by any verbal listing of the marshmallows in the cereal, ie. "pink hearts, yellow moons, orange stars, and green clovers".


According to cereal lore, Lucky Charms Cereal was invented when Cheerios were mixed with pieces of Circus Peanut candies. The shapes of the marshmallow pieces (known in the industry as "marbits") were based on the concept of the charm bracelet.

When the cereal was first introduced, the oat cereal pieces resembled Cheerios and were not sugar coated. The recipe was changed after initial sales of the cereal were less than stellar.

The first TV ad for the cereal introduced viewers to Lucky The Leprechaun and referred to Lucky Charms as a charming cereal. Get it? Charm-ing.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family


    Lucky Charms Cereal Theater



    Now Showing:
    1966 Lucky Charms Ad
    More Videos For Lucky Charms

    1988 Lucky Charms Commercial
    Early Lucky Charms Ad
    Lucky Charms Marshmallow Maniacs Ad
    Lucky Charms Marshmallow Roads Ad
    Lucky Needs Your Help

    There's more videos!

    Click Here To Visit The Lucky Charms DELUXE Theater


    Additional Images

    These are the most recent images. Click here to see all pictures for Lucky Charms.


    Title: Star In Moon Marshmallows Ad

    Submitter: taxsquad
    Uploaded: 5/23/2011

    Additional details



    Title: Swirled Up Lucky Charms Box

    Submitter: jeffrey
    Uploaded: 1/26/2011

    Additional details



    Title: 2010 Lucky Charms Halloween Box

    Submitter: Mr Breakfast
    Uploaded: 1/25/2011

    Additional details



    Title: Lucky Charms 70s Flashback Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details



    Title: Lucky Charms Coin Tricks Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details



    Title: 2009 Lucky Charms Retro Box

    Submitter: jeffrey
    Uploaded: 11/28/2010

    Additional details



    Title: Lucky Charms Character Cutout Box

    Submitter: jeffrey
    Uploaded: 11/28/2010

    Additional details



    Title: Lucky Charms Harlem Globetrotters Whistle

    Submitter: jeffrey
    Uploaded: 11/15/2010

    Additional details



    There's More Pictures! See all images for Lucky Charms cereal

    Upload an image for this cereal


    Comments About This Cereal
    What do you think of Lucky Charms?

    Overall Average Rating = 4 (out of 5)

    View all 31 comments for this cereal.


    By Lucky Me

    Cereal Rating (out of 5):

    Lucky charms are so good. Every single day, I want to eat them!

    Comment submitted: 8/9/2014 (#17477)



    By hagar

    Cereal Rating (out of 5):

    I Love Lucky Charms! It's one of my favorite cereals. Although, it used to taste better when I was a kid. I'm pretty sure that they changed the recipe a little.

    Comment submitted: 4/1/2014 (#16554)



    By Postman

    Cereal Rating (out of 5):

    I love this cereal.

    Comment submitted: 1/10/2014 (#15692)



    By Cereal Judge

    Cereal Rating (out of 5):

    I hate this cereal.

    Comment submitted: 11/18/2013 (#15343)



    By larry

    Cereal Rating (out of 5):

    My children used to love Lucky Charms when they were growing up.

    Comment submitted: 7/11/2013 (#12734)



    By Ernie

    Cereal Rating (out of 5):

    I recently bought and enjoyed the Limited Edition with all green marshmallows. I'll never get tired of eating this cereal!

    Comment submitted: 6/17/2013 (#12438)



    By steve

    One of my all time favorites. My mom stopped buying it for me because I would dump out the box, pick out the marshmallows and just eat a whole bowl of them. The only reason it's not my #1 is because after she caught on, it was really, really hard to get her to buy me a box.

    Comment submitted: 2/21/2013 (#10929)



    By aaron

    Cereal Rating (out of 5):

    Needs to be back in shops in the UK for a reasonable price. It was my favorite cereal of all time. Shame they stopped selling it. Jealous whilst reading - knowing every one is still eating them and not me.

    Comment submitted: 1/1/2013 (#10265)



    By Squirrel2

    Cereal Rating (out of 5):

    I love Lucky Charms. It's been my favorite every since I was a child :)

    Comment submitted: 12/1/2012 (#10071)



    Official Member: Team BreakfastBy puppiemaniac3 (Team Breakfast Member)

    Cereal Rating (out of 5):

    This has been and always will be my favorite cereal ever! I have eaten since I can remember! Now my grandson LOVES it! We share a bowl together almost every morning! Thank you Lucky... I am always after your Lucky Charms!

    Comment submitted: 7/14/2012 (#8467)



    View all 31 comments for this cereal.





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