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Cereal Home > General Mills > Buc Wheats
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General Mills
Buc Wheats

Buc Wheats From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, has been able to prove this cereal was in existence as early as 1971 and as late as 1982.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing:
1976 Pass The Buc Wheats Ad
More Videos For Buc Wheats

Buc Wheats Commercial
Classic Buc Wheats Commercial

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Click Here To Visit The Buc Wheats DELUXE Theater

Additional Images

Title: Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

Additional details

Title: Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

Additional details

Title: Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

Additional details

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 222 comments for this cereal.

By pickle

Cereal Rating (out of 5):

Comment under review by Mr Breakfast. Should appear within 24 hours.

Comment submitted: 12/17/2014 (#18208)

Official Member: Team BreakfastBy BWfaved (Team Breakfast Member)

Cereal Rating (out of 5):

Buc Wheats were my favorite as a kid! I'd love to see them back again! I would totally buy it all the time!

Comment submitted: 12/12/2014 (#18189)

By B.W. Love

Cereal Rating (out of 5):

Bring it back! I miss it!

Comment submitted: 12/8/2014 (#18141)

By d3bug

Cereal Rating (out of 5):

Buc-Wheats was the best cereal ever produced. The taste of maple, the texture of the flakes, and the nutritional value. I remember them as clearly today as when I ate them growing up in the 70s. When the formula was changed to honey, I stopped eating them though. If they brought back the original Buc-Wheats, I would buy it regularly (as in every week).

Comment submitted: 12/8/2014 (#18131)

Official Member: Team BreakfastBy rumbunny (Team Breakfast Member)

Cereal Rating (out of 5):

If they brought back the original Maple cereal, I would definitely buy it again. I think a lot of people would.

Comment submitted: 12/8/2014 (#18129)

By quinn

Cereal Rating (out of 5):

I would buy this cereal if it were available again. There is nothing like it on the market today.

Comment submitted: 12/7/2014 (#18121)

By jcbonkers247

Cereal Rating (out of 5):

I loved this cereal! My stepmother bought this for us kids in the late 60's and we just loved it! General Mills needs to bring this one back, I'd buy it in a heart beat!

Comment submitted: 12/3/2014 (#18102)

By Hedgehog

Cereal Rating (out of 5):

I loved this growing up. My mom wouldn't buy any 'kids' cereals, and this was the best tasting of the 'grown up' flavors. The maple really stood out compared to all the other cereals we ever had. I would totally buy it if it ever came back out.

Comment submitted: 11/30/2014 (#18090)

By Kevin8

Cereal Rating (out of 5):

This was my favorite cereal in the 70s. Bring it back and I'll buy it on a regular basis.

Comment submitted: 11/28/2014 (#18080)

Official Member: Team BreakfastBy judith4670 (Team Breakfast Member)

Cereal Rating (out of 5):

Please bring them back! My baba (Slovak for grandmother) always had them at her home. I'm always looking to see if they will bring them back. With or without milk I loved them! Miss those maple crispy sugar flakes. They were so yummy! Wish my children could try them.

Comment submitted: 11/23/2014 (#18057)

View all 222 comments for this cereal.

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