From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.
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Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 212 comments for this cereal.
Comment under review by Mr Breakfast. Should appear within 24 hours.
Comment submitted: 11/22/2014 (#18050)
This was the best cereal I ever ate. Ever. If they ever brought this back into production, I would stock up and defend my stash until the bitter end, or until I finished the last bowl. In my opinion, the best cereal, both in taste and texture, ever sold to the American consumer by any cereal company.
Comment submitted: 11/18/2014 (#18040)
By MPereyda (Team Breakfast Member)
This was always my favorite cereal as a kid in the 70's. If they had it today, I'd buy it. I don't remember it being as sugary as some of those others (Frosted Flakes, CoCo Puffs, Cap'n Crunch, etc.) but, this was the one I enjoyed most.
Comment submitted: 11/10/2014 (#17999)
By mikesayers (Team Breakfast Member)
I ate these in the 70s and 80s until they stopped selling them. I'd buy them now. The Arrowhead Mills ones are bland and tasteless, not good at all.
Comment submitted: 11/8/2014 (#17986)
By Dana E.
My mom would always buy us Buc Wheats cereal! I remember eating them every Saturday morning while I watched cartoons! The best cereal ever! Bring them back!
Comment submitted: 11/6/2014 (#17974)
Somebody bring them back! I have a craving for them! I was searching the web to see if they were still available somewhere.
Comment submitted: 11/2/2014 (#17942)
By Daddy O.
My children grew up on Buc Wheats cereal. They would eat it both for breakfast and afternoon snacks. Now they are all grown up and they asked me where they can find them. What do I tell them?
Comment submitted: 10/20/2014 (#17879)
Where can I find this cereal? My kids really miss it. I do too.
Comment submitted: 10/19/2014 (#17870)
Was the best cereal ever!!
Comment submitted: 10/5/2014 (#17784)
By BuckWheat Lover
In the early 70s, my mother would buy Buc Wheats. They were her favorite cereal. She still talks about them today. I loved them too. They were delicious! The flakes tasted like real maple and they stayed hard and crispy for a long time. Didn't have to worry about the flakes getting soggy too fast. I wish they still sold them.
Comment submitted: 9/21/2014 (#17709)
View all 212 comments for this cereal.