From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.
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Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 222 comments for this cereal.
Comment under review by Mr Breakfast. Should appear within 24 hours.
Comment submitted: 12/17/2014 (#18208)
By BWfaved (Team Breakfast Member)
Buc Wheats were my favorite as a kid! I'd love to see them back again! I would totally buy it all the time!
Comment submitted: 12/12/2014 (#18189)
By B.W. Love
Bring it back! I miss it!
Comment submitted: 12/8/2014 (#18141)
Buc-Wheats was the best cereal ever produced. The taste of maple, the texture of the flakes, and the nutritional value. I remember them as clearly today as when I ate them growing up in the 70s. When the formula was changed to honey, I stopped eating them though. If they brought back the original Buc-Wheats, I would buy it regularly (as in every week).
Comment submitted: 12/8/2014 (#18131)
By rumbunny (Team Breakfast Member)
If they brought back the original Maple cereal, I would definitely buy it again. I think a lot of people would.
Comment submitted: 12/8/2014 (#18129)
I would buy this cereal if it were available again. There is nothing like it on the market today.
Comment submitted: 12/7/2014 (#18121)
I loved this cereal! My stepmother bought this for us kids in the late 60's and we just loved it! General Mills needs to bring this one back, I'd buy it in a heart beat!
Comment submitted: 12/3/2014 (#18102)
I loved this growing up. My mom wouldn't buy any 'kids' cereals, and this was the best tasting of the 'grown up' flavors. The maple really stood out compared to all the other cereals we ever had. I would totally buy it if it ever came back out.
Comment submitted: 11/30/2014 (#18090)
This was my favorite cereal in the 70s. Bring it back and I'll buy it on a regular basis.
Comment submitted: 11/28/2014 (#18080)
By judith4670 (Team Breakfast Member)
Please bring them back! My baba (Slovak for grandmother) always had them at her home. I'm always looking to see if they will bring them back. With or without milk I loved them! Miss those maple crispy sugar flakes. They were so yummy! Wish my children could try them.
Comment submitted: 11/23/2014 (#18057)
View all 222 comments for this cereal.