Buc Wheats
From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing: 1976 Pass The Buc Wheats Ad

Additional Images
Old Buc Wheats Cereal Box
click to enlarge

Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

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Another Buc Wheats Cereal Box
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Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Three Buc Wheats Cereal Boxes
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Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 253 comments for this cereal.

By Pauline

Cereal Rating (out of 5):

As a little girl, this was my very favorite even though it was meant for adults. I'd buy this every week if it were ever manufactured again.

Comment submitted: 11/7/2015 (#19628)

By Martymo

Cereal Rating (out of 5):

The three highest vitamin dense cereals that I ever found were Total, Product 19 and Buc Wheats. According to the boxes Total and Product 19 both had 100% of most of the vitamins while Buc Wheats had 45% of the "minimum daily adult requirement" for most of the vitamins. However I thought the flavor of Buc Wheasts was superior to the others and as others have commented I sure wish it was available again.

Comment submitted: 10/20/2015 (#19576)

By jennifer626

Cereal Rating (out of 5):

I would buy up the entire supply of Buc Wheats if this were available today at my grocery store. I wish GM would reconsider.

Comment submitted: 10/15/2015 (#19552)

By Pamela1

Cereal Rating (out of 5):

Absolutely one of my very favorite cereals! Delicious and nutritious!

Comment submitted: 9/18/2015 (#19460)

By Danny

Cereal Rating (out of 5):

Buc Wheats was my favorite cereal and I wish it would make a comeback. I also missed real marshmallows that were packed 12 in a Box.

Comment submitted: 8/21/2015 (#19368)

By Bren5

Cereal Rating (out of 5):

Please bring back the original Buc Wheats! It was my favorite! Can you purchase it anywhere? I know the answer is 'no' but if anyone has any info, please let me know.

Comment submitted: 8/16/2015 (#19348)

By TechMistress

Cereal Rating (out of 5):

I buy bran flakes and put a couple of drops of maple syrup on them. Brings back Buc Wheats memories!

Comment submitted: 8/12/2015 (#19332)

By dtjreed

Cereal Rating (out of 5):

I so wish I could find this again. I want my Buc Wheats back... with maple not honey and with big flakes.

Comment submitted: 8/12/2015 (#19310)

By Saginaw

Cereal Rating (out of 5):

I cannot find Buc Wheats Cereal in any stores in Saginaw, MI. Is it still made or not?

Comment submitted: 7/28/2015 (#19256)

By Fight4Buc

Cereal Rating (out of 5):

In the early 1980's, my spouse & I really liked the original Buc Wheats cereal. We were really disappointed when it was discontinued. I had called General Mills in the 80's and 90's - telling them they should bring back Buc Wheats in its original recipe. The last time I called was 2001 and the General Mills customer service rep questioned if it wasn't another cereal company that made Buc Wheats. I told the rep to look it up on the web. How sad GM discontinued a really great cereal then they don't even know they made it in the first place.

Comment submitted: 7/20/2015 (#19240)

View all 253 comments for this cereal.

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