From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.
Click here to see all cereals from General Mills.
Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
Upload an image for this cereal
Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 231 comments for this cereal.
I loved Buc-Wheats as a kid. Team Flakes were another favorite. Both discontinued in the 80's, while so many other lame cereals remain. In the meantime, I've found a reasonable surrogate for Buc-Wheats: take some Wheaties and pour a little maple syrup over them and then add milk as usual. You'll be surprised, pretty close to the original in flavor!
Comment submitted: 3/1/2015 (#18650)
I would definitely buy Buc Wheats again. I loved that cereal growing up. There have been many times that I wish I could buy it again. Bring it back please.
Comment submitted: 2/27/2015 (#18640)
By Double B.
Bring the original maple back... I have missed them since they pulled it... my favorite cereal of all time, would totally buy too much :). Best cereal ever!!
Comment submitted: 2/8/2015 (#18505)
By corvetteguy15 (Team Breakfast Member)
Here's what I think: Financially, General Mills would certainly rake in a huge amount of money bringing theses back to the consumer is they use the original formula. PLEASE BRING THIS GREAT CEREAL BACK!
Comment submitted: 1/31/2015 (#18461)
By Sonnieday (Team Breakfast Member)
I searched for this cereal today on the shelves at the store and was sadly disappointed when I couldn't find it. Please bring it back.
Comment submitted: 1/24/2015 (#18421)
Buc Wheats was my pig-out food. I could eat bowl after bowl. I quit eating it when they pulled the delicious maple flavor out of it. Would happily gorge myself on the original Buc Wheats once more if they brought it back.
Comment submitted: 1/21/2015 (#18413)
By Itchy Bones
I would absolutely buy and eat this every day if I still could.
Comment submitted: 1/19/2015 (#18395)
This was one of my absolute favorites as a kid in the 70's.
Comment submitted: 12/29/2014 (#18270)
By Shellster CA
I live in California now but was just trying to make my mom remember 35 years ago in Pennsylvania when she used to buy Buc Wheats cereal for us and she didn't recall so I got on the computer and found this site. I too feel the same about this cereal and am asking Santa to please bring the greatest tasting cereal I've ever eaten back to our grocery store shelves. There has never been another like it and for some reason all the greatest products get removed from the stores while the not so great stuff stays. I will believe in miracles if this great cereal returns. Please and thank you. I have faith you'll do the right thing, oh cereal makers.
Comment submitted: 12/19/2014 (#18221)
Best ever, I just had a craving so I searched for this site. Please bring it back!
Comment submitted: 12/17/2014 (#18208)
View all 231 comments for this cereal.