From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.
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Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 166 comments for this cereal.
My favorite cereal! All of my family loved it too. Please bring it back:)
Comment submitted: 12/8/2013 (#15484)
I remember this as a teen. This was my favorite. Bring It Back!
Comment submitted: 11/14/2013 (#15318)
By paddle foot
I remember my sister-in-law had no way to get to the grocery store and she would ask me to take her. She asked how much money for gas and I said just buy me some Buc-Wheats. This cereal was delicious and never got soggy. So yes, please bring it back.
Comment submitted: 10/24/2013 (#15197)
By Ron #9
Yes!! By all means, please bring it back with the maple syrup glaze. It was one of my favorites.
Comment submitted: 10/7/2013 (#14662)
By Lynxx (Team Breakfast Member)
I loved this as a child and would love to see it on shelves again! I'm certain it would sell... so I say bring it back, already!
Comment submitted: 10/6/2013 (#14647)
One of my all time faves growing up.
Comment submitted: 10/3/2013 (#14589)
Please bring this cereal back. I loved it! I would buy lots of this cereal because I am a cereal fanatic!
Comment submitted: 10/1/2013 (#14548)
By Mom of eight
I would stock up. I remember how good this cereal was. My kids, all eight of them, would love it.
Comment submitted: 8/31/2013 (#13592)
Please bring it back. Have found nothing like it the great taste and sturdy flake since Buc Wheats!
Comment submitted: 8/23/2013 (#13399)
Please bring it back! It tasted great. It was pretty healthy. I miss it!
Comment submitted: 8/18/2013 (#13341)
View all 166 comments for this cereal.