Buc Wheats
From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing: 1976 Pass The Buc Wheats Ad

Additional Images
Old Buc Wheats Cereal Box
click to enlarge

Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

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Another Buc Wheats Cereal Box
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Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Three Buc Wheats Cereal Boxes
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Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 263 comments for this cereal.

By cerealkiller-6

Cereal Rating (out of 5):

Bring back Buc Wheats! PLEASE bring it back!

Comment submitted: 4/27/2016 (#20233)

By Buc Wild

Cereal Rating (out of 5):

I'd happily love on the original Buc Wheats to the exclusion of all other foods. It was cancelled after they changed from maple to sugar. (Sugar became dirt cheap, which was the ruination of many awesome cereals.) Whoever said "it was basically corn flakes" couldn't be more wrong. It was a combination of wheat and buckwheat. (Buckwheat itself isn't a cereal grain. It's not a grass at all. The berries vaguely resemble fat little cereal grains.) It was flavored with a maple glaze. Wonderful, back in the day. I can still taste it now.

Comment submitted: 4/9/2016 (#20173)

By Kingscontrivanc

Cereal Rating (out of 5):

BEST DANG CEREAL EVER MADE! I'm good for about a box every 3 days if GM would reintroduce the original product!

Comment submitted: 3/27/2016 (#20113)

By Redd

Cereal Rating (out of 5):

Buc Wheats flakes were the best and I wish that they could be reintroduced into the market today. We are missing this healthier cereal.

Comment submitted: 3/23/2016 (#20097)

By Tina

Cereal Rating (out of 5):

I wish I could buy it again because it was so good and I would love for my son to try it.

Comment submitted: 3/8/2016 (#20037)

By Red Rob

I would also buy Buc Wheats if it came back.

Comment submitted: 2/19/2016 (#19979)

By Seattle

Cereal Rating (out of 5):

I sure do miss finding Buc Wheats with Maple on the store shelves. It is my favorite of all time and I have been eating cereal for over 60 years.

Comment submitted: 2/8/2016 (#19949)

Official Member: Team BreakfastBy Meggimoo (Team Breakfast Member)

Cereal Rating (out of 5):

This was the only flaked cereal I ever liked. Please bring back the Buc Wheats cereal with the original recipe. I think there would be a very large market for it. It would be worth the investment. Why not try doing a public pole? Cereals of yesteryear.

Comment submitted: 2/6/2016 (#19941)

By lindalou

Cereal Rating (out of 5):

Bring back Buc Wheats!

Comment submitted: 1/6/2016 (#19813)

By Stoneseeker200

Cereal Rating (out of 5):

My favorite cereal. It was sad when they stopped making it. I remember that dark day all too well.

Comment submitted: 12/30/2015 (#19795)

View all 263 comments for this cereal.

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