Buc Wheats
From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1983.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

1979 Buc Wheats Cereal Advertisement

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing: 1976 Pass The Buc Wheats Ad

Additional Images
Old Buc Wheats Cereal Box
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Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

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Another Buc Wheats Cereal Box
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Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Three Buc Wheats Cereal Boxes
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Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 278 comments for this cereal.

By Mis Da Buck

Cereal Rating (out of 5):

This is the one cereal I miss from my childhood. Many fond memories of waking up with a bowl of this and Saturday morning cartoons.

Comment submitted: 9/11/2016 (#20818)

By Jen-6

Cereal Rating (out of 5):

Can we PLEASE bring back Buc Wheats Cereal already?

Comment submitted: 9/1/2016 (#20780)

By B.H. Tweet

Cereal Rating (out of 5):

I have very fond memories of this cereal from when I was growing up in the 70s.

Comment submitted: 8/30/2016 (#20776)

By L.G.

Cereal Rating (out of 5):

Arrowhead Mills makes a decent version for us grown ups who remember Buc Wheats. It's not as sweet as the old one (hence I say for grown ups), is made from buckwheat, i.e., no wheat filler, and has the slightly shiny maple glaze. Of course, being all buckwheat it is advertised as that magical "gluten-free" panacea, if you want to believe the marketing hype around that.

Comment submitted: 8/22/2016 (#20729)

By diney2u

Cereal Rating (out of 5):

I loved Buc Wheats - I agree with all of the other comments here. I really, really wish that they still made it. I buy buckwheat honey and I use it on my food... helps a little, but *sigh*... not the same.

Comment submitted: 8/8/2016 (#20672)

By Hattrick

Cereal Rating (out of 5):

There are many cereals it would be nice to have again, but Buc Wheats is the only one that I would contribute serious money to help make. My fear is that maybe it wouldn't be as awesome now as it was back then.

Comment submitted: 8/3/2016 (#20654)

By Deean

Cereal Rating (out of 5):

I remember this cereal very fondly even though my parents never bought it. I got to enjoy it at a friends house... it was the only cereal he ate. They ruined it by changing from Maple to Honey. They really should bring it back, it would do really well IMO.

Comment submitted: 7/16/2016 (#20579)

By Could Cry

Cereal Rating (out of 5):

I could of cried when they stopped selling it. I still miss it. It's so good and better than all the low calorie stuff they pawn off on us now.

Comment submitted: 6/26/2016 (#20453)

By K. Fulls

Cereal Rating (out of 5):

Hands down... my all-time favorite cereal before they messed it up by replacing the maple flavor with honey. I still remember sitting at the table in my wife's and my first apartment starting every day off with a bowl of these. My wife is tired of me complaining that they aren't available. We both want them back.

Comment submitted: 6/16/2016 (#20429)

By Cliff

Cereal Rating (out of 5):

This was my all time favorite cereal! Loved the crunch and maple flavor. To this day, I still look for it every time I go down the cereal aisle. PLEASE BRING BACK BUC WHEATS!

Comment submitted: 6/14/2016 (#20419)

View all 278 comments for this cereal.

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