Buc Wheats
From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1983.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

1979 Buc Wheats Cereal Advertisement

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing: 1976 Pass The Buc Wheats Ad

Additional Images
Old Buc Wheats Cereal Box
click to enlarge

Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

Additional details

Another Buc Wheats Cereal Box
click to enlarge

Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

Additional details

Three Buc Wheats Cereal Boxes
click to enlarge

Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

Additional details

Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 283 comments for this cereal.

By Gene

Cereal Rating (out of 5):

Used to eat it every day.

Comment submitted: 10/21/2016 (#20985)

By Mimi

Cereal Rating (out of 5):

This was my favorite cereal growing up. Sure do miss the yummy flavor.

Comment submitted: 10/11/2016 (#20940)

By Rowley

Cereal Rating (out of 5):

Bring it back! Somebody at General Mills must have seen all these requests to bring it back. What are they waiting for? Buc Wheats forever! Please!

Comment submitted: 10/10/2016 (#20936)

By JoJoS

Cereal Rating (out of 5):

I can actually still taste this cereal in my mind if I concentrate. If brought back, it would be my fav!

Comment submitted: 10/1/2016 (#20904)

By Jay Hawke

Cereal Rating (out of 5):

Only tried Buc Wheats once as a kid in the '70's. I remember liking it. Cereal manufacturers don't care what we think and probably won't resurrect Buc Wheats... so all we have are our memories. Otherwise, drizzle pure maple syrup over a bowl of Wheaties, then add your milk for a breakfast trip down memory lane.

Comment submitted: 9/29/2016 (#20897)

By Mis Da Buck

Cereal Rating (out of 5):

This is the one cereal I miss from my childhood. Many fond memories of waking up with a bowl of this and Saturday morning cartoons.

Comment submitted: 9/11/2016 (#20818)

By Jen-6

Cereal Rating (out of 5):

Can we PLEASE bring back Buc Wheats Cereal already?

Comment submitted: 9/1/2016 (#20780)

By B.H. Tweet

Cereal Rating (out of 5):

I have very fond memories of this cereal from when I was growing up in the 70s.

Comment submitted: 8/30/2016 (#20776)

By L.G.

Cereal Rating (out of 5):

Arrowhead Mills makes a decent version for us grown ups who remember Buc Wheats. It's not as sweet as the old one (hence I say for grown ups), is made from buckwheat, i.e., no wheat filler, and has the slightly shiny maple glaze. Of course, being all buckwheat it is advertised as that magical "gluten-free" panacea, if you want to believe the marketing hype around that.

Comment submitted: 8/22/2016 (#20729)

By diney2u

Cereal Rating (out of 5):

I loved Buc Wheats - I agree with all of the other comments here. I really, really wish that they still made it. I buy buckwheat honey and I use it on my food... helps a little, but *sigh*... not the same.

Comment submitted: 8/8/2016 (#20672)

View all 283 comments for this cereal.

Comment On Buc Wheats Cereal:

Enter Your Review or Comments Here:

Rate This Cereal:

egg egg egg
Rotten Pretty Bad Okay Very Good Awesome
I Prefer Not To Rate This Cereal

Security Question:
Please type the name of the cereal below.

Please type the name of this cereal in the space to the right

Please enter the name of the cereal to the left:

Connect With Mr Breakfast   MrBreakfast at FaceBook   Mr Breakfast On Twitter   Mr Breakfast On Pinterest