From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
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Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 149 comments for this cereal.
Loved this cereal also! General Mills' Oatmeal Crisp tastes a lot like them with the glazed flakes. I remember my grandfather's house and good times with every bite.
Comment submitted: 5/16/2013 (#12090)
Loved this cereal. Bring it back!
Comment submitted: 5/14/2013 (#12060)
One of my favorite cereals of all time. Had a great taste to it and I wish they still made it.
Comment submitted: 5/7/2013 (#11961)
Loved these. The best I can do to reproduce it is mix Wheaties with honey or real maple syrup.
Comment submitted: 4/30/2013 (#11886)
Hands down my favorite cereal of all time. Please General Mills, please start making Buc Wheats again! Now, if I could only find some Carnation Instant Breakfast Bars too.
Comment submitted: 4/22/2013 (#11803)
By Helen Wright
Bring back our Buc Wheats! If you never got to try it, you really missed out. It was my favorite and I'm bummed out that I can't get it anymore.
Comment submitted: 4/19/2013 (#11758)
It was one of our favorites as kids. I wish it would come back!
Comment submitted: 4/12/2013 (#11603)
Ridiculous that they got rid of this product. Today's cereals are almost all crap.
Comment submitted: 4/11/2013 (#11585)
I tried the Arrowhead Mills buckwheat cereal flakes in the organic foods section at my grocery store. Not even close to Buc Wheats.
Comment submitted: 3/31/2013 (#11463)
Buc Wheats was the best tasting cereal ever and nothing has ever compared to it. I can still remember exactly what it tasted like but have never found another cereal with that maple flavor.
Comment submitted: 3/28/2013 (#11426)
View all 149 comments for this cereal.