From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.
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Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 180 comments for this cereal.
PLEASE bring my Buc Wheats back! Best all-time cereal ever!
Comment submitted: 4/23/2014 (#16971)
Loved this cereal. It was the best. I understand you can buy Ameranth Flakes by a specialty company that taste similar but I bet not even half as good as Buc Wheats!!
Comment submitted: 4/2/2014 (#16567)
How can we get General Mills to bring them back?
Comment submitted: 3/26/2014 (#16471)
By John S
Loved this cereal as a kid. I was just telling my wife about it and looked it up. This was the first search result. I remember one time there was a special edition box with a picture of a deer standing in a field of wheat on the back. I cut it out and saved it for years.
Comment submitted: 3/25/2014 (#16462)
Please bring this cereal back. My mom use to buy Buc Wheats all the time. I would love to see this cereal come back into existence.
Comment submitted: 3/25/2014 (#16460)
Best. Cereal. Ever! Please - for the love of the cereal gods - please bring them back!
Comment submitted: 3/22/2014 (#16434)
I'm brokenhearted that I can't get this anymore! I want it back!
Comment submitted: 2/24/2014 (#16150)
By AMichels (Team Breakfast Member)
My father and I loved this cereal. Bring it back!
Comment submitted: 2/16/2014 (#16064)
My mother used to buy this cereal for us when we were kids. It was my favorite!
Comment submitted: 2/4/2014 (#15934)
Breakfast sucks without those Bucs. Bring back Buc-Wheats.
Comment submitted: 1/25/2014 (#15824)
View all 180 comments for this cereal.