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Which cereal was promoted with the lines "I'm not gonna try it... Let's get Mikey. He hates everything"?

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General Mills
Buc Wheats


Buc Wheats From: General Mills
Introduced in 1971


According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."


There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.


Buc Wheats Cereal In 1984 with Mr. Rogers


In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.


Click here to see all cereals from General Mills.


Buc Wheats Cereal Theater



Now Showing:
1976 Pass The Buc Wheats Ad
More Videos For Buc Wheats

Buc Wheats Commercial
Classic Buc Wheats Commercial

There's more videos!

Click Here To Visit The Buc Wheats DELUXE Theater


Additional Images


Title: Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

Additional details



Title: Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Title: Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

Additional details




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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 180 comments for this cereal.


By Danno

Cereal Rating (out of 5):

PLEASE bring my Buc Wheats back! Best all-time cereal ever!

Comment submitted: 4/23/2014 (#16971)



By kjwolfe

Cereal Rating (out of 5):

Loved this cereal. It was the best. I understand you can buy Ameranth Flakes by a specialty company that taste similar but I bet not even half as good as Buc Wheats!!

Comment submitted: 4/2/2014 (#16567)



By Jerry

Cereal Rating (out of 5):

How can we get General Mills to bring them back?

Comment submitted: 3/26/2014 (#16471)



By John S

Cereal Rating (out of 5):

Loved this cereal as a kid. I was just telling my wife about it and looked it up. This was the first search result. I remember one time there was a special edition box with a picture of a deer standing in a field of wheat on the back. I cut it out and saved it for years.

Comment submitted: 3/25/2014 (#16462)



By Hairdu

Cereal Rating (out of 5):

Please bring this cereal back. My mom use to buy Buc Wheats all the time. I would love to see this cereal come back into existence.

Comment submitted: 3/25/2014 (#16460)



By Bucky

Cereal Rating (out of 5):

Best. Cereal. Ever! Please - for the love of the cereal gods - please bring them back!

Comment submitted: 3/22/2014 (#16434)



By nurdremz

Cereal Rating (out of 5):

I'm brokenhearted that I can't get this anymore! I want it back!

Comment submitted: 2/24/2014 (#16150)



Official Member: Team BreakfastBy AMichels (Team Breakfast Member)

Cereal Rating (out of 5):

My father and I loved this cereal. Bring it back!

Comment submitted: 2/16/2014 (#16064)



By Rascal

Cereal Rating (out of 5):

My mother used to buy this cereal for us when we were kids. It was my favorite!

Comment submitted: 2/4/2014 (#15934)



By Sharky

Cereal Rating (out of 5):

Breakfast sucks without those Bucs. Bring back Buc-Wheats.

Comment submitted: 1/25/2014 (#15824)



View all 180 comments for this cereal.





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