From: General Mills
Introduced in 1971
According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".
Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.
Those who remember the cereal have said the following:
"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."
"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."
"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."
There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.
In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.
It's known that television commercials with the following plot lines were produced for the cereal:
- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal
Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.
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Buc Wheats Cereal Theater
Title: Old Buc Wheats Cereal Box
Title: Another Buc Wheats Cereal Box
Title: Three Buc Wheats Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Buc Wheats?
Overall Average Rating = 5 (out of 5)
View all 202 comments for this cereal.
These were my grandfather's favorite. I'd have them every time I was down at my grandparents when I was a kid. I liked them a lot too. I wish some cereal maker made something like them today.
Comment submitted: 9/7/2014 (#17633)
Thanks for the memories.... The Arrowhead Mills Maple Buckwheat Flakes are pretty close.
Comment submitted: 9/3/2014 (#17615)
I grew up eating Buc Wheats. Loved them. I was heart-broken when they stopped making them.
Comment submitted: 8/29/2014 (#17573)
Buc Wheat cereal was my favorite... I loved the clumps that had just a little too much maple glaze on them.... I wish they were still available.
Comment submitted: 8/27/2014 (#17568)
I loved Buc Wheats. I have found that Special K pecan cereal is very close.
Comment submitted: 8/21/2014 (#17531)
By My Fav As Teen
Couldn't remember the name of my favorite cereal from my teenage years. Been Gooogling for hours. BUC-WHEATS! That's it! Thank you Breakfast Man! Please bring back Buc Wheats.
Comment submitted: 8/20/2014 (#17528)
I agree with all the comments. This was my favorite cereal! I always wondered what happened to it. I loved the lighter glaze flavor instead of the heavy, sugary stuff my friends ate. In this age of diabetic-conscious consumers, I am very confident Buc Wheats could easily make a comeback.
Comment submitted: 8/16/2014 (#17512)
I loved this cereal! Mom always bought them for my Dad but my sis and I would sneak a bowl when we could. Would def eat them now!
Comment submitted: 8/10/2014 (#17483)
The only time I got to have these as a kid is when I went to my grandparents. I remember being dubious about something containing the mystery ingredient "buckwheat" but after my first taste, I was hooked. I rarely eat cereal now, but I would put this in my pantry if it was reintroduced. Anybody ever seen a homemade recipe for this?
Comment submitted: 8/3/2014 (#17451)
By toodlezman (Team Breakfast Member)
One of the best cereals ever made.
Comment submitted: 8/1/2014 (#17442)
View all 202 comments for this cereal.