Buc Wheats
From: General Mills
Introduced in 1971


According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."


There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.


Buc Wheats Cereal In 1984 with Mr. Rogers


In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.


Click here to see all cereals from General Mills.


Buc Wheats Cereal Theater



Now Showing: 1976 Pass The Buc Wheats Ad


Additional Images
Old Buc Wheats Cereal Box
click to enlarge

Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

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Another Buc Wheats Cereal Box
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Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Three Buc Wheats Cereal Boxes
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Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 245 comments for this cereal.


By Saginaw

Cereal Rating (out of 5):

I cannot find Buc Wheats Cereal in any stores in Saginaw, MI. Is it still made or not?

Comment submitted: 7/28/2015 (#19256)



By Fight4Buc

Cereal Rating (out of 5):

In the early 1980's, my spouse & I really liked the original Buc Wheats cereal. We were really disappointed when it was discontinued. I had called General Mills in the 80's and 90's - telling them they should bring back Buc Wheats in its original recipe. The last time I called was 2001 and the General Mills customer service rep questioned if it wasn't another cereal company that made Buc Wheats. I told the rep to look it up on the web. How sad GM discontinued a really great cereal then they don't even know they made it in the first place.

Comment submitted: 7/20/2015 (#19240)



By James

Cereal Rating (out of 5):

I loved Buc Wheats cereal growing up in the seventies and eighties. It was my Dad's favorite also. To me, they looked like glazed Wheaties. I would love to have a bowl right now!

Comment submitted: 7/15/2015 (#19227)



Official Member: Team BreakfastBy Titus Vorenus (Team Breakfast Member)

Cereal Rating (out of 5):

I used to LOVE Buc Wheats cereal. I've been missing it for decades.

Comment submitted: 7/14/2015 (#19222)



By Ernstone

Cereal Rating (out of 5):

Please bring back the Buc! I was 14 the last time is had a bowl and have been looking for it ever since. Original recipe please, no Buc Wheat Crisp... it was a poor replacement for the best cereal ever made!

Comment submitted: 6/28/2015 (#19172)



By tubbs

Cereal Rating (out of 5):

The best cereal ever made, period.

Comment submitted: 6/15/2015 (#19129)



By vic

Cereal Rating (out of 5):

Great taste. Fond memories. I hope it returns to stores as the original maple of course. Maple flavored donuts are not quite the same as a bowl of cereal!

Comment submitted: 6/7/2015 (#19102)



By Buc Naked

Cereal Rating (out of 5):

One of my favorites. Liked earlier versions better. Had more maple flavor. I would definitely buy some should it ever come back on the market.

Comment submitted: 5/22/2015 (#19047)



By buddy-2

Cereal Rating (out of 5):

It was the snap-of maple flavor that sold me. Bring it back and I'll buy it again

Comment submitted: 4/29/2015 (#18957)



By Jess

Cereal Rating (out of 5):

Please bring back Buc Wheats! It was the best cereal ever made. My life hasn't been complete since it left store shelves. I know it would sell really well, especially with the original maple recipe! I would pay twice as much for it as I do for the cereals that are out now.

Comment submitted: 4/19/2015 (#18922)



View all 245 comments for this cereal.

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