Buc Wheats
From: General Mills
Introduced in 1971

According to cereal boxes from the 1970's, Buc Wheats cereal was a "high nutrition cereal (with) 100% minimum daily requirements (for) vitamins and iron... with stoneground buckwheat... (and) a snap of maple flavor".

Using achieved grocery store circulars, MrBreakfast.com has been able to prove this cereal was in existence as early as 1971 and as late as 1982.

Those who remember the cereal have said the following:

"Buc-Wheats cereal was pretty much corn flakes mixed with the dark buckwheat. Essentially, they looked like bran flakes as far as color, but they were lighter more like corn flakes. Here was the kicker, instead of being covered with powdered sugar as like Frosted Flakes, they were coated with a Maple Syrup glaze, which really enhanced the flavor of the flake."

"Kinda like dark colored Frosted Flakes, but they were glazed with sugar, instead of covered in powdered sugar. They were more wheat flavored, and quite yummy."

"When they had enough glaze that sometimes they'd stick together in a huge lump in the box."

There are conflicting reports that the cereal may have been originally produced by the Ralston Purina Company. Most of these accounts infer that the the cereal traded hands when General Mills purchased Ralston's cereal line. Since this event took place in 1994 long after Buc Wheats had disappeared from grocery store shelves, it is unlikely that Ralston originally produced the cereal.

In 1974, New York composer Steve Karmen penned a jingle for the cereal titled "Feelin' Like A Million Bucks". There is an unverified account that another jingle with the lyrics "pass the buck, pass the buck, pass the Buc Wheats" also existed.

It's known that television commercials with the following plot lines were produced for the cereal:

- water mill grinds grains, then man eat product
- man in Vermont cabin says product has maple syrup flavor
- wife serves product to her husband
- man getting maple syrup from trees eats cereal

Late in the production of the cereal, General Mills replaced the maple glaze with a honey coating. Fans of the original version were united in feeling that Buc Wheats had lost its magic. The new version was said to taste like a sweet and sticky bowl of Wheaties.

Buc Wheats Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Buc Wheats Cereal along with other discontinued favorites like Pac-Man Cereal and Donkey Kong Cereal.

Click here to see all cereals from General Mills.

Buc Wheats Cereal Theater

Now Showing: 1976 Pass The Buc Wheats Ad

Additional Images
Old Buc Wheats Cereal Box
click to enlarge

Old Buc Wheats Cereal Box

Submitter: uncledavey
Uploaded: 2/9/2010

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Another Buc Wheats Cereal Box
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Another Buc Wheats Cereal Box

Submitter: CornFlake
Uploaded: 3/27/2009

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Three Buc Wheats Cereal Boxes
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Three Buc Wheats Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 3/13/2008

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Comments About This Cereal
What do you think of Buc Wheats?

Overall Average Rating = 5 (out of 5)

View all 241 comments for this cereal.

By Ernstone

Cereal Rating (out of 5):

Please bring back the Buc! I was 14 the last time is had a bowl and have been looking for it ever since. Original recipe please, no Buc Wheat Crisp... it was a poor replacement for the best cereal ever made!

Comment submitted: 6/28/2015 (#19172)

By tubbs

Cereal Rating (out of 5):

The best cereal ever made, period.

Comment submitted: 6/15/2015 (#19129)

By vic

Cereal Rating (out of 5):

Great taste. Fond memories. I hope it returns to stores as the original maple of course. Maple flavored donuts are not quite the same as a bowl of cereal!

Comment submitted: 6/7/2015 (#19102)

By Buc Naked

Cereal Rating (out of 5):

One of my favorites. Liked earlier versions better. Had more maple flavor. I would definitely buy some should it ever come back on the market.

Comment submitted: 5/22/2015 (#19047)

By buddy-2

Cereal Rating (out of 5):

It was the snap-of maple flavor that sold me. Bring it back and I'll buy it again

Comment submitted: 4/29/2015 (#18957)

By Jess

Cereal Rating (out of 5):

Please bring back Buc Wheats! It was the best cereal ever made. My life hasn't been complete since it left store shelves. I know it would sell really well, especially with the original maple recipe! I would pay twice as much for it as I do for the cereals that are out now.

Comment submitted: 4/19/2015 (#18922)

By BucWheatBelievr

Cereal Rating (out of 5):

Greatest food ever of all time ever. Like crack cocaine. I would pass over all other cereals as a kid to eat this stuff. They must resurrect this cereal. Raise the price per box, who cares, we addicts will pay it. Who CARES if it clumps. C'mon General Mills!

Comment submitted: 4/5/2015 (#18847)

By Rocks

Cereal Rating (out of 5):

This was one great cereal. Only one I liked more than the sugar bomb cereals. Getting a clump of Buc Wheats on your spoon meant that maple goodness was about to explode. I would hunt for those clumps in the box, and if you shook the box just right you could get them to the surface and in your bowl. Never told my brother about that trick :-)

Comment submitted: 4/3/2015 (#18841)

Official Member: Team BreakfastBy detect688 (Team Breakfast Member)

Cereal Rating (out of 5):

Bring this cereal back please! Nothing else was like it. I remember eating this cereal from when it started around 1972 to 1982. We always had boxes of it in the house. The maple flavor made this cereal great tasting. Bring this one back and you'll have one satisfied customer!

Comment submitted: 3/28/2015 (#18821)

By Vince

Cereal Rating (out of 5):

Ate this a lot as a kid/teenager. Like Wheaties are now, with very light maple coating you could see. Not overly sweet, but you could eat it without adding sugar. I'd buy it if it reappeared.

Comment submitted: 3/11/2015 (#18726)

View all 241 comments for this cereal.

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