From: General Mills
Introduced in 1990
This cereal was described in early ads as "Four Bran Goodness in one Crunchy Taste... Oat Bran, Wheat Bran, Rice Bran and Corn Bran." Mult-Bran Chex was originally produced by Ralston.
A clever magazine campaign in 1991 told consumers that "If you want to eat a bran cereal that tastes like a bran cereal...", you should eat the page from the magazine in which the ads appeared. Otherwise, you should try Multi-Bran Chex.
In 1994, the first seven ingredients listed on the side panel were milled yellow corn, oat bran, wheat bran, brown sugar, sugar, rice bran and corn bran.
In 2011, these were the first seven ingredients: whole grain corn, corn meal, sugar, wheat bran, corn bran, rice bran and salt.
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
This cereal belongs to the following Mr Breakfast Cereal Families:
Title: 1991 Multi-Bran Chex Ad
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Comments About This Cereal
What do you think of Multi-Bran Chex?
Overall Average Rating = 5 (out of 5)
View all 19 comments for this cereal.
By JRM OKC
I've eaten Multi-Bran CHEX for over ten years, buying five boxes at a time lasting three weeks. No longer stocked in Oklahoma City. WHY NOT? This is a food item prescribed by my doctors. Anything else on shelf is JUNK and unhealthy. JRM
Comment submitted: 5/16/2013 (#12094)
By Nori Nik
This is the very best cereal on the market for our aging population! Why would they take it off the market. If it is not selling the problem lies with their marketing not their product. I hope they reconsider!
Comment submitted: 3/17/2013 (#11279)
I have been eating this cereal every morning for breakfast for the past five years. Please keep producing it! Otherwise I will have a huge hole in my life.
Comment submitted: 3/14/2013 (#11222)
This cereal has no competitors and I really like it. Why are they taking it away?
Comment submitted: 3/10/2013 (#11185)
By Rachel55 (Team Breakfast Member)
This is one of our families' favorite cereals. I was upset to find out that I could no longer get it at Bud's Shop n' Save in Newport, Me. We were eating this cereal when it was a Purina brand and still continued to eat this cereal when GM took over the Chex line and added more sugar to it. Please tell me where I can still purchase this cereal. I was upset when the store went out of Quaker corn Bran and now this. What the store offers now is wheat bran and my family doesn't like it. Bran is the most healthy part of the cereal as it has the most nutrients. Please bring this cereal back.
Comment submitted: 2/7/2013 (#10664)
Bring Multi Bran Chex Back please! It was the best of the Chex cereala. It was a good cereal, a good snack and a great ingredient in Chex Mix.
Comment submitted: 1/23/2013 (#10526)
I want this cereal back. I have only been able to find it sometimes in overstock or discontinued type stores.
Comment submitted: 1/7/2013 (#10317)
Please bring this cereal back. It has been my favorite for many years. I can't get it at any of my area stores.
Comment submitted: 8/27/2012 (#8932)
I love this cereal but can not find it in any store where I live. I would love to know where I can buy it.
Comment submitted: 6/26/2012 (#8193)
Multi-bran Chex has long been one of our favorites, but I can no longer find it in my area. I did an online product search and discovered that the closest place to find it is located 22 miles away. With the cost of gas today, that would make for a very expensive box of cereal. OK - back to corn flakes!!
Comment submitted: 4/21/2012 (#7350)
View all 19 comments for this cereal.