Boo Berry
From: General Mills
Introduced in 1973

  • It's often thought to be discontinued, but as of 2010, Boo Berry cereal is still in production. While Count Chocula can be found in grocery stores throughout the year, distribution of Boo Berry (and to a lesser extent Franken Berry) is sporadic. All three monsters cereals can be found in larger grocery outlets during the Halloween season. Target and Wal-Mart often feature the cereals on endcaps from late-September through Halloween.

This monster cereal has been described on the box as a "sweet blueberry flavor cereal plus marshmallow bits" and an "artificial blueberry flavor frosted cereal with blueberry marshmallows". Occasionally the marshmallows are referred to as "spooky-fun marshmallows".


Very First Boo Berry Commercial


The following is a transcript of the very first
Boo Berry television commercial from 1973:


[ Franken Berry and Count Chocula are seen arguing in cobweb-ridden, spooky kitchen. The doorbell rings. ]

Announcer: Someone's come for a nutritious breakfast.

[ Opening the door, Franken Berry and the Count are greeted by a floating yellow pork pie hat. The body of a ghost materializes beneath the hat. He's blue and carries a jangling chain. ]

Boo Berry: Hello. My Name is Boo...

[ Reacting to the word "boo", a frightened Count Chocula jumps into the arms of an equally frightened Franken Berry. ]

Boo Berry: Let me finish... Boo Berry. My ghostly good blueberry-flavored cereal, Boo Berry, is part of this complete breakfast.

[ An image appears of a bowl of Boo Berry Cereal, two slices of white toast, a glass of milk and a glass of orange juice. As action resumes, Count Chocula and Franken Berry react defensively, tying Boo Berry in his own clain. ]

Franken Berry: Franken Berry has got strawberry-flavored marshmallows.

Count Chocula: Count Chocula has got chocolate marshmallows.

[ Franken Berry and Count Chocula force the blue ghost out the door and slam it violently shut. ]

Boo Berry: But I've got blueberry-flavored marshmallows.

[ Back inside the kitchen, Franken Berry and Count Chocula continue the argument they were presumably having at the start of the commercial. ]

Franken Berry: Franken Berry!

Count Chocula: Count Chocula!

[ Boo Berry suddenly materializes through the door. ]

Boo Berry: Boo Berry

[ Surprised to see their unwelcome visitor once more, Franken Berry and Count Chocula jump up and down and wave their hands in horror. ]

- - - END OF COMMERCIAL - - -



The following description of Boo Berry is from 2010 marketing material promoting the cereal for Halloween:

"A spoonful of spooky fun in every bowl, Boo Berry is a whimsical way to start the day. Made with whole grain corn, Boo Berry combines blueberry-flavored frosted cereal with colorful marshmallow shapes to create a delicious cereal that kids and adults can enjoy. Each serving of this playful, monster-themed cereal is low in fat with no cholesterol or saturated fat. It's also a good source of calcium, whole grain, and 9 other essential vitamins and minerals."


Fun Facts About Boo Berry:
  • Third cereal of the line of Monster Cereals
  • Boo Berry is a blue ghost with a red bow-tie and red and yellow striped hat
  • Launched in 1973
  • Cereal compared to Lucky Charms however it’s a blueberry cereal with blueberry marshmallows
  • The marshmallows are often referred to as "spooky fun marshmallows"
  • The voice of Boo Berry was based on that of Peter Lorre - the voice was provided by Paul Frees who was also the voice of the Pillsbury Doughboy and Santa Claus in Frosty the Snowman


2014 Boo Berry Cereal Box

For the 2014 Halloween version of the Boo Berry cereal box, General Mills turned to comic artist Jim Lee to give Boo Berry a fresh look. Artists from DC Comics also reinvigorated Franken Berry and Count Chocula. For more about the 2014 boxes, see Monster Cereals Get Comic Book Makeover.


2016 Boo Berry Cereal Box

For the autumn 2016 version of the box, Halloween crossed paths with the Presidential election. The front of the box urged fans to "Vote for Boo". The back of the box instructed you to vote for your favorite Monster cereal at MonstersVote2016.com for "a chance to win a grand prize of $5,000 or hundreds of other frightfully fantastic prizes."


For more information on Boo Berry including more images of boxes and prizes, be sure to check out The Unofficial Boo Berry Page from Boo Berry fanatic Roger Barr.


Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Halloween Cereal Family
  • The Monster Cereal Family
  • The Marshmallow Madness Cereal Family

  • Featuring:


    Boo Berry
    Boo Berry

    The voice of Boo Berry is based on that of Pete Lorre, a black-and-white movie era actor most famous for portraying the creepy, mysterious, yet somehow lovable assistant to a plethera of horror movie villains.

    The voice was provided by Paul Frees who also gave voice to The Pillsbury Doughboy, a later version of Froot Loop's Toucan Sam and Santa Claus in Frosty The Showman.



    Boo Berry Cereal Theater



    Now Showing: 1970's Boo Berry Beach Commercial


    Additional Images
    These are the most recent images. Click here to see all pictures for Boo Berry.

    2015 Boo Berry Box
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    2015 Boo Berry Box

    Submitter: Mr Breakfast
    Uploaded: 10/12/2015

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    The Monsters Go Disco
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    The Monsters Go Disco

    Submitter: DeeJay
    Uploaded: 12/22/2010

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    Boo Berry Maze Game Box
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    Boo Berry Maze Game Box

    Submitter: jeffrey
    Uploaded: 11/29/2010

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    Boo Berry Gumball Machine Box
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    Boo Berry Gumball Machine Box

    Submitter: jeffrey
    Uploaded: 11/28/2010

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    Canadian Boo Berry Box
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    Canadian Boo Berry Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

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    Boo Berry Wacky Wafers Box
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    Boo Berry Wacky Wafers Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

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    Boo Berry Spooky Speedsters
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    Boo Berry Spooky Speedsters

    Submitter: jeffrey
    Uploaded: 10/10/2010

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    Boo Berry Wacky Whipper
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    Boo Berry Wacky Whipper

    Submitter: jeffrey
    Uploaded: 10/10/2010

    Additional details



    There's More Pictures! See all images for Boo Berry cereal




    Comments About This Cereal
    What do you think of Boo Berry?

    Overall Average Rating = 4 (out of 5)

    View all 60 comments for this cereal.


    By Vette10

    Cereal Rating (out of 5):

    I have always loved the Boo Berry and Franken Berry cereals. They are hard to find. I buy them when I see them though.

    Comment submitted: 9/25/2019 (#24544)



    By Postman

    Cereal Rating (out of 5):

    You can buy a case around Halloween at Wal Mart or Target but it is not the same cereal we had as kids. The cereal is now corn based and not oat based. It is not nearly as good.

    Comment submitted: 8/8/2019 (#24402)



    By breckenridge

    Cereal Rating (out of 5):

    I would like to buy a case or two of Booberry. Is this possible? - Joan

    Comment submitted: 8/7/2019 (#24397)



    Official Member: Team BreakfastBy Ultrawoman (Team Breakfast Member)

    Except for Count Chocula, neither my mother nor I could ever find them. They were advertised very heavily during late afternoon kid's programming back in the Seventies. I did eventually find Count Chocula and tried it. Till I was an adult many years later, I could not find the other Monster cereals.

    Comment submitted: 11/6/2018 (#23678)



    By Woods

    Cereal Rating (out of 5):

    Loved them as a kid... still do.

    Comment submitted: 9/4/2018 (#23437)



    By K.T.

    Cereal Rating (out of 5):

    Awesome cereal!

    Comment submitted: 3/13/2018 (#22822)



    By Nemo38

    Cereal Rating (out of 5):

    It's a shame how every cereal we have grown up with has changed. Well I guess shredded wheat is still shredded wheat, but Boo-Berry and Count Chocula use to be so good. No wonder kids are so sad these days.

    Comment submitted: 10/20/2017 (#22356)



    By Postman

    Cereal Rating (out of 5):

    It is not even that good.

    Comment submitted: 9/27/2017 (#22267)



    By Gorsh

    Cereal Rating (out of 5):

    Used to be good. Now it literally tastes like the bottom of a Captain Crunch bag.

    Comment submitted: 9/4/2017 (#22198)



    By Bill22

    Cereal Rating (out of 5):

    A poor replica of the once terrific cereal that I loved as a kid. Too bad they had to mess it up. It's time to pull the plug on it, and let it pass into history. That would give them more resources to create some possibly decent cereal, for a change.

    Comment submitted: 11/20/2016 (#21058)



    View all 60 comments for this cereal.

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