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Cereal Home > General Mills > Shrek's (Not Donkey's)
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General Mills
Shrek's (Not Donkey's)


Shrek's (Not Donkey's) From: General Mills
Introduced in 2004



Also known as Shrek II cereal, this was a sweetened corn puff cereal with marshmallows in the shapes of Shrek, Donkey, Princess Fiona, Puss In Boots, Gingerbread Man and a magical potion bottle.

In 1904, General Mills had Shrek fever. In anticipation of the the animated film Shrek 2, not only did they create this cereal, they also placed the Green Ogre on boxes of many existing cereals, on Pop-Secret Pop Corn, and they created Shrek Fruit Snacks and a Shrek 2 Pillsbury Sugar Cookie Kit.

The following text is taken from a May 27, 2004 General Mills press release announcing the products:

General Mills and DreamWorks Bring the Magic of Shrek to the Supermarket

Families eagerly awaiting the return of Shrek to the big screen on May 19 can now find a collection of products to help bring the story home. Kids can dunk an ornery ogre or a wisecracking donkey in milk with Shrek cookies, scoop up Princess Fiona or a magic potion bottle in Shrek cereal, or enjoy green Shrek microwave popcorn. Shrek's mug will also grace the package fronts of breakfast treats and fruit snacks, and special Shrek watches will be available in favorite Big G cereals.

"We're so excited to bring the Shrek experience to life in a new way," said Andrea Arlich, General Mills Promotion Marketing. "Shrek and his friends are so popular with kids and adults, and these products offer a new opportunity to interact with the loveable DreamWorks characters."

In Shrek 2, the fairytale continues as everyone's favorite ogre faces his greatest challenge of all - the in-laws. Shrek and Princess Fiona return from their honeymoon to find an invitation to visit Princess Fiona's parents, the King and the Queen of the Kingdom of Far, Far Away. With Donkey along for the ride, the happy couple ventures off on a whirlwind of new adventures with a host of new fairy tale characters to lampoon along the way.

Wake Up with Shrek

An ogre can have a mighty strong hunger when he wakes up, so Big G created new Shrek cereal - much tastier than the bugs and critters in Shrek's swamp. The sweetened corn puff cereal has marshmallow pieces in the shapes of Shrek, Donkey, Princess Fiona, Puss In Boots, Gingerbread Man and a magical potion bottle.

For those whose breakfast tastes tend toward the more traditional, Shrek still is within reach. Specially marked boxes of Trix, Cocoa Puffs, Cinnamon Toast Crunch, Cheerios and Honey Nut Cheerios will include free, glow-in-the-dark in-pack watches featuring Shrek characters. Ten different watches are available, including Puss In Boots, Dragon, Pinocchio and The Three Little Pigs, and two designs each for Shrek, Princess Fiona and Donkey.

Shrek fans have even more options to start their day with breakfast fun. Pillsbury Toaster Strudel Pastries are celebrating the movie release with three limited edition flavors -- Ogre Cherry with Ogre Icing, Shrek Wildberry with Ogre Icing and Chocolate Sludge with Chocolate Icing. After toasting the Strudel pastries, kids will enjoy making icing designs of their favorite Shrek 2 characters atop the warm, flaky and portable breakfast treats.

Pillsbury Waffle Sticks with Dippin' Cups also will be available in a new Shrek-inspired flavor. Kids can enjoy Limited Edition Shrek 2 Pillsbury Blueberry Waffle Sticks with Dippin' Cups with Green Swamp Syrup. These breakfast sticks offer fun for kids who love to dip and convenience for moms in the morning.

Kids also can get cool glow-in-the-dark Shrek Headz toys through a mail-in offer included on frozen Waffle Sticks and select Toaster Strudel packages.


Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Movie Cereals Cereal Family
  • The Marshmallow Madness Cereal Family


    Additional Images


    Title: General Mills Shrek 2 Products

    Submitter: Mr Breakfast
    Uploaded: 10/15/2008

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