From: General Mills
Introduced in 1992
A 1992 television commercial for this cereal, used themes and imagery from the 1989 baseball film Field of Dreams to make it's point:
Strange Voices: If you make it... they will come.
Announcer: If you like Frosted Flakes, try new Wheaties Honey Gold. You'll discover the crispy flakes of corn and whole grain wheat that make it Wheaties and experience that delectable taste of golden honey that makes it honey gold. So if you like Frosted Flakes try new Wheaties Honey Gold.
Baseball Player: Is this heaven?
Little Girl: No, it's breakfast.
Another ad showed that General Mills wasn't shy about its attempt to steal market share away from Kellogg's Frosted Flakes:
Announcer: Yo Frosted Flakes fans... gotta sweet spot? Hit it with a sweet shot... Wheaties Honey Gold!
Crispy Corn and golden wheat
You can find crunchy sweet
A touch of honey is what it's got
Wanna hit the sweet spot
Hit it with a sweet shot...
Wheaties Honey Gold!
Within a couple years of its introduction, sales of Wheaties Honey Gold had dropped significantly. General Mills introduced Honey Frosted Wheaties, a re-worked version of Wheaties Honey Gold, in an attempt to revive sales.
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Wheaties Honey Gold Cereal Theater
Title: 1994 Wheaties Honey Gold Box
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Wheaties Honey Gold?
Overall Average Rating = 5 (out of 5)
By Matty J.
Reading his makes me sad and happy at the same time. How can Wheaties Honey Gold be improved and how can they go off the market while the inferior Frosted Flakes are near the top of the 100 best cereal list?
Comment submitted: 2/17/2013 (#10865)
By Frozen One
All these lost souls... there will be no Wheaties Honey Gold for a long time. One day, when we have perfected the technology I will pull from my photographic flavor memory the taste of Wheaties Honey Gold. Be strong my brothers, our day will dawn.
Comment submitted: 12/23/2012 (#10192)
By Wife J.
Why did they stop making this? It was the best!
Comment submitted: 5/22/2012 (#7725)
I've been looking for this cereal and can never find it!
Comment submitted: 2/11/2012 (#6482)
By Gold Lover
Where can i find Wheaties Honey Gold Cereal? I want some in my belly!!!!!
Comment submitted: 1/12/2011 (#3576)
Do they even produce Wheaties Honey Gold anymore because I can't find it in any super market?
Comment submitted: 12/16/2010 (#3447)
This was the only version of Wheaties I ever enjoyed, a shame that it's no longer around.
Comment submitted: 10/16/2010 (#3050)
By Honey Gold Love
I used to love this cereal but haven't seen it on shelves for a very long time. Am I just not looking hard enough?
Comment submitted: 10/8/2010 (#2990)
Absolutely LOVED this cereal... much better than Frosted Flakes.
Comment submitted: 5/26/2010 (#2187)