Cereal Project > General Mills > Yummy Mummy

Yummy Mummy
From: General Mills
Introduced in 1988


Yummy Mummy was a "fruit flavor frosted cereal with vanilla flavor marshmallows". The yellow marshmallow pieces seemed to resemble the shape of a head. On some of the cereal boxes, they were referred to as "monster mallows". The other cereal pieces were red and orange. They may have also been intended to resemble heads, but the primarily circular nuggets with two slits in the center looked more like colorful little pig snouts.

Yummy Mummy cereal was the last of the General Mills monster-themed cereals to be introduced. The cereals began with Count Chocula and Franken Berry in 1971. Boo Berry and Fruit Brute came out in 1973 and 1974, receptively. Then more than a decade later in 1988, Yummy Mummy appeared. Shortly after it's introduction, the name of cereal was elongated to Fruity Yummy Mummy.

While most cereal enthusiasts group Yummy Mummy with the other monster cereals, Cereal Mascot Expert Topher Ellis notes that General Mills never officially declared Yummy Mummy to be part it's monster cereal collection. At MrBreakfast.com, we've opted include Yummy Mummy in the monster cereal classification. Yummy Mummy was advertised in commercials with Franken Berry and Count Chocula. The boxes of all five monster-themed cereals shared many similar characteristics.

Unfortunately, Yummy Mummy had the shortest life of any it's monster associates. The cereal only lasted until the early nineties.


Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Halloween Cereal Family
  • The Monster Cereal Family
  • The Marshmallow Madness Cereal Family

  • Featuring:


    Yummy Mummy
    Yummy Mummy

    The mascot for Yummy Mummy (later Fruity Yummy Mummy) cereal was a colorful, unraveling mummy called Yummy Mummy.

    In commercials, he had a deep, froggy voice. His jingle featured the lyrics, "Fruity Yummy Mummy makes your tummy feel yummy!"



    Yummy Mummy Cereal Theater



    Now Showing: Fruity Yummy Mummy Ad


    Additional Images
    Yummy Mummy Box - Front & Back
    click to enlarge

    Yummy Mummy Box - Front & Back

    Submitter: jeffrey
    Uploaded: 1/31/2011

    Additional details


    Introducing Yummy Mummy Ad
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    Introducing Yummy Mummy Ad

    Submitter: jeffrey
    Uploaded: 12/10/2010

    Additional details


    Introducing Yummy Mummy Box
    click to enlarge

    Introducing Yummy Mummy Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

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    1989 Yummy Mummy Coupons
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    1989 Yummy Mummy Coupons

    Submitter: jeffrey
    Uploaded: 11/27/2010

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    Yummy Mummy With Bat Marshmallows
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    Yummy Mummy With Bat Marshmallows

    Submitter: giese14
    Uploaded: 10/30/2010

    Additional details


    Yummy Mummy Figurine And Bobble-Head
    click to enlarge

    Yummy Mummy Figurine And Bobble-Head

    Submitter: Mr Breakfast
    Uploaded: 6/17/2008

    Additional details


    Fruity Yummy Mummy Box
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    Fruity Yummy Mummy Box

    Submitter: diane73162
    Uploaded: 6/11/2008

    Additional details





    Comments About This Cereal
    What do you think of Yummy Mummy?

    Overall Average Rating = 5 (out of 5)

    View all 27 comments for this cereal.


    By ThatGuy McFly

    Cereal Rating (out of 5):

    MY GAWD! This was the best one of the Monster ceereals... while it lasted anyways. Bring it back for Halloween 2019-2020!

    Comment submitted: 10/14/2019 (#24606)



    By Cerealman

    Cereal Rating (out of 5):

    If I remember correctly, it tasted like Froot Loops with marshmallows. You can get Froot Loops with marshmallows now, so yay!

    Comment submitted: 9/3/2018 (#23433)



    By the-omega-man

    Cereal Rating (out of 5):

    Actually Yummy Mummy was fully endorsed and represented as the new monster in the monster cereal collection. All you need to do is look at the bottom flap of any early Yummy Mummy cereal box where it clearly states 'Monster Cereals'. My specific example is a series 5 box where it states Yummy Mummy is a Monster Cereal and the UPC code also says it is a Monster Cereal. Case closed!

    Comment submitted: 4/2/2018 (#22884)



    By The Ritty

    Never had it, but I remember the commercials for it.

    Comment submitted: 1/2/2017 (#21199)



    By Steve-Os

    Cereal Rating (out of 5):

    Wow, I remember loving the original Yummy Mummy when I was a kid. Probably my favorite cereal memories are eating the Yummy Mummy cereal. I wish they would bring back the original formula/flavor. But the re-release of the Orange and Creme Yummy Mummy in 2013 was still pretty good. Not as good as the original though. Why do all of the good cereals have to be taken off the shelves?

    Comment submitted: 4/22/2016 (#20204)



    Official Member: Team BreakfastBy nonylworm (Team Breakfast Member)

    Cereal Rating (out of 5):

    Okay cereal but really could use some more flavor. It seems kind of bland.

    Comment submitted: 2/25/2014 (#16165)



    By Bucksky11

    My local Walmart has two packs of all five monster cereals for $5.00!

    Comment submitted: 10/4/2013 (#14606)



    By Postman

    Cereal Rating (out of 5):

    Found a box at Walgreen's. Not too bad. But I still prefer the oat based cereal. I can't find any of the monster cereals at Target or Wal Mart. Looked all over the store. Kmart has them though.

    Comment submitted: 9/30/2013 (#14520)



    By Tray

    Cereal Rating (out of 5):

    FYM is back! It tastes just like I remember it so at least to me it is the original flavor.

    Comment submitted: 9/20/2013 (#14199)



    By Bucksky11

    I would say that Yummy Mummy was definitely a monster cereal since Count Chocula and Franken Berry were in the commercial. By the way, both Fruity Yummy Mummy and Frute Brute have been re-released by General Mills for the 2013 Halloween Season. It's not the original recipes but still a fun trip down memory lane. Check Target for the retro boxes of all five monster cereals!

    Comment submitted: 9/18/2013 (#14125)



    View all 27 comments for this cereal.

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