From: General Mills
Introduced in 2009


This cereal spent it's first few months of existence as Collector's Edition cereal. After it was unveiled in September of 2009, it was available in a limited edition box through an offshoot of Wheaties.com called "Evolution". The cereal rolled out to grocery stores in January of 2010. The cereal is made up of crunchy whole wheat flakes with granola and crispy rice - lightly sweetened and flavored with cinnamon and honey.

Wheaties Fuel is unique in that was heavily promoted before it was actually (officially) created. Visitors to the Wheaties Evolution website were shown video clips of the cereal at various stages of development. These webisodes followed a select group of athletes as they helped to help create a cereal designed especially for athletes. Team Fuel included football player Peyton Manning, basketball player Kevin Garnett, baseball player Albert Pujols, triathlete Hunter Kemper and decathlete Bryan Clay.

The following is an excerpt from a General Mills press release dated September 9, 2009:


General Mills Unveils Wheaties Fuel - The New Breakfast of Champions

After three months of consumer testing, Wheaties, "The Breakfast of Champions," announced today the evolution of its iconic 85-year-old cereal with the unveiling of Wheaties FUEL- the first-ever cereal designed specifically to help fuel wins. Wheaties FUEL, which was developed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy, was designed to help meet the nutritional needs of today's champion athletes.

The new Wheaties, a lightly sweetened, crunchy whole wheat flake with granola and crispy rice and a touch of cinnamon and honey, features long-lasting energy from whole grain to help keep you going and 100 percent of the Daily Value of five B-vitamins to help the body release energy from food. Starting today, collector's edition boxes of the cinnamon honey crunch-flavored Wheaties FUEL are available for purchase online at www.Wheaties.com/evolution, while supplies last. Beginning in January, Wheaties FUEL will be available at your local retailer.

Wheaties FUEL is designed to help power athletic performance and each serving includes: 200 calories to kick-start your morning; whole grain for long-lasting energy; 100 percent of the recommended Daily Value of five B vitamins to help your body release energy from food; 5 grams of fiber to help curb hunger and keep you feeling full, as well as calcium & vitamin D to help promote bone health.

Wheaties FUEL will not replace the Original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio.

The championship athletes selected for this project, Clay, Kemper, Garnett, Manning and Pujols, have all previously appeared on the original Wheaties box and are well recognized as champions both on and off the playing field. This panel narrowed the selection to three possible cereal formulas, and everyday athletes helped choose the final product. A six-part web series that chronicles the development process of the new Wheaties Fuel is available for viewing on www.wheaties.com/evolution. From Dr. Ivy`s first meeting with the participating athletes, to discussions about what it takes to become a champion, the webisodes serve as a behind-the-scenes guide, culminating with a trip to a General Mills plant in Minneapolis.


The back of the cereal box in January 2010 described Wheaties Fuel like this:

Fuel up. Be ready. Go. Keep going. For the thrill of winning. Wheaties teamed up with today's champions to co-create a new breakfast cereal. Engineered to deliver long-lasting energy to help fuel your wins. By champions. For champions. Wheaties Fuel. For your wins.


Click here to see all cereals from General Mills.


Wheaties Fuel Cereal Theater

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More Videos For Wheaties Fuel Wheaties Fuel Taste Test There's more videos! Click Here To Visit The Wheaties Fuel DELUXE Theater

Wheaties Fuel Cereal has been reviewed on MrBreakfast.com.

Click here to read the review.





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For more information about Wheaties Fuel,
visit http://www.wheaties.com/evolution/.



Overall Average Rating = 5 (out of 5)

View all 28 comments for this cereal.


By BKV

Cereal Rating (out of 5):

Favorite cereal of all time. Such a shame they stopped selling it. If I found a place that sold it, I would buy a truck full of it.

Comment submitted: 4/19/2013 (#11760)



By Jackie

Cereal Rating (out of 5):

Please bring it back. I had to buy it online by the case. I don't understand why they would stop making it when so many like it. If there is a place to buy it, please let me know.

Comment submitted: 4/13/2013 (#11620)



By Rusty G

Cereal Rating (out of 5):

Why in the world would a company that has a hot product like Wheaties Fuel stop making it? It's my families favorite. Bring it back!

Comment submitted: 3/25/2013 (#11375)



By My Boys

Cereal Rating (out of 5):

I have been looking for Wheaties Fuel Cereal off and on for about a year now. I hope they start selling it again in supermarkets. I think it is so good for you and tastes great!

Comment submitted: 3/20/2013 (#11328)



By Mic55z

Cereal Rating (out of 5):

They need to bring back FUEL cereal. As all the others have stated, this is the best cereal blend in a very long time. It's taste and texture is best in the market. I also could feel the health benefits. Don't let it go!

Comment submitted: 3/6/2013 (#11145)



By Barker2

Please bring Wheaties Fuel back. It was so good and should have been around a lot longer. I'm really bummed out that I can't get it any more.

Comment submitted: 2/25/2013 (#11025)



By S. Hall

Cereal Rating (out of 5):

I love this cereal but I can't find it anymore. My family and I really miss it.

Comment submitted: 1/18/2013 (#10432)



By pafuelfan

Cereal Rating (out of 5):

Just opened my last box. I need more! Please bring it back!

Comment submitted: 1/12/2013 (#10353)



By disappointed

Cereal Rating (out of 5):

I disappointed that I can't get this anymore. Please get Wheaties Fuel to come back.

Comment submitted: 12/18/2012 (#10151)



By john fountain

Cereal Rating (out of 5):

My husband is very disappointed. They need to bring this back. It's the only cereal he has eaten in 3 years. I hope the company listens to us and brings it back.

Comment submitted: 12/2/2012 (#10076)



View all 28 comments for this cereal.

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