From: General Mills
Introduced in 1960
Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.
The cereal was promoted with the phrase "goodness in hot wheat cereal".
One version of the box gave a detailed description of the cereal:
"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!
"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.
"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!
"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"
Known Premium: Peabody and Sherman Wiggle Picture
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
Title: Classic Wheat Hearts Box
Submitter: Pete O.
Title: Wheat Hearts Wiggle Pictures
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Comments About This Cereal
What do you think of Wheat Hearts?
Overall Average Rating = 5 (out of 5)
View all 181 comments for this cereal.
By Idaho Gem
Here's a marketing suggestion, want to boast your sales? Bring back the Wheat Hearts Hot Cereal! "Warm and fuel the next generation!" Healthy happy kids who will in fact carry this cereal into the next era! A great slogan don't you think!? I will sit on the edge of my seat for a new commercial informing me that General Mills is a Giant Miracle worker powered by the people who buy their cereals, they listened, heard the customers and will be announcing the return of "Wheat Hearts are coming back to "Warm & Fuel the Next Generation!" I am ready, alert and waiting, so please get to it! I have Grand kids to raise and you are missing a great opportunity General Mills! Idaho is in, just waiting, it's your move, so get busy please. Sincerely, An Idaho Gem
Comment submitted: 11/25/2013 (#15396)
By G. David
I agree with everyone. Bring it back please.
Comment submitted: 11/21/2013 (#15372)
I MISS my Wheat Hearts! It would be wonderful to find it back on the store shelves again. Nothing like a hot bowl of Wheat Hearts sprinkled with brown sugar, a dollop of butter and some milk... buttered toast on the side. The best "comfort food" around. Please bring back my Wheat Hearts!
Comment submitted: 11/14/2013 (#15317)
I, too, love Wheat Hearts and miss it. It actually had a toasty, nutty taste that is superior to the blah Cream of Wheat or oatmeal. I did not have to add anything to make it taste better.
Comment submitted: 11/12/2013 (#15304)
By Heather C.
I love Wheat HEARTS!!! Even now, same as when I was a kid, I don't like oatmeal or cream of wheat. Wheat Hearts was/is the only hot cereal I LOVE and am willing to eat. PLEASE PLEASE PLEASE bring it back!!
Comment submitted: 11/4/2013 (#15254)
By Lori NY
I loved Wheat Hearts! Please bring this amazing cereal back!
Comment submitted: 10/21/2013 (#15179)
By Begonia13 (Team Breakfast Member)
Bring it Back... or please release the recipe. I would love to have my Wheat Hearts back!
Comment submitted: 10/2/2013 (#14570)
I loved Wheat Hearts. I miss Wheat Hearts. I long for Wheat Hearts. Please bring back my Wheat Hearts to me.
Comment submitted: 9/28/2013 (#14445)
I loved Wheat Hearts. My children grew up on it. We've all looked to find it again for years. I used it in pancakes, bread, cookies but the favorite way is just Wheat Hearts for Breakfast. General Mills - bring back the Wheat Hearts and soon! Please... it is one of America's Soul Foods, It is comforting, yummy and full of great memories to our senses. Hurry and bring it back soon.
Comment submitted: 9/17/2013 (#14108)
Can't say enough about how good tasting and healthy this cereal was! In this day and age of healthy food concern why not bring it back!? Bring on the lumps!
Comment submitted: 9/16/2013 (#14078)
View all 181 comments for this cereal.