From: General Mills
Introduced in 1960



Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

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Overall Average Rating = 5 (out of 5)

View all 163 comments for this cereal.


By sparky

Cereal Rating (out of 5):

I have been looking for this cereal for years! My grandma used to fix it for me as a child! I loved it! hope they bring it back!

Comment submitted: 5/2/2013 (#11904)



By K.G.J.

Cereal Rating (out of 5):

Loved Wheat Hearts. My kids loved Wheat Hearts. Really, really, miss it. Also loved the lumps. Kids would fight over who had the most lumps in their cereal. Such a treat. It also made the best pancakes in the world. Please, please, GM bring it back.

Comment submitted: 4/24/2013 (#11828)



By slyhuckster (Team Breakfast Member)

Cereal Rating (out of 5):

Wheat Hearts is the richest, creamiest, smoothest hot cereal ever produced. The wheat germ gave the bowl a lovely flecked appearance. It tasted great! I really wish it was still available.

Comment submitted: 4/20/2013 (#11768)



By Trekker

Cereal Rating (out of 5):

Really, really, really miss it. I would eat it 5 or 6 times a week.

Comment submitted: 4/15/2013 (#11652)



By lucie

Cereal Rating (out of 5):

This was the best cereal. I miss it. Kids now don't know what they are missing because they haven't had a chance to try it. Please bring it back.

Comment submitted: 4/3/2013 (#11501)



By Vic

Cereal Rating (out of 5):

I miss it too. Can't we do something to get General Mills to start manufacturing Wheat Hearts Cereal again?

Comment submitted: 3/28/2013 (#11425)



By Alma

I miss it too so much! My wonderful mother would make it for me and sprinkle a little sugar and milk on top. It would warm my tummy and it was also great for a hang over. Let me know if anyone finds it. Maybe we should contact General Mills.

Comment submitted: 3/23/2013 (#11359)



By Gramp

Cereal Rating (out of 5):

I've come up with the nearest thing to Wheat Hearts, as I remember it. I prepare farina according to package directions, then add about 25% wheat germ just before serving. I tried adding it at the beginning but it isn't quite as tasty as at the end.

Comment submitted: 3/20/2013 (#11319)



By Shorty

Cereal Rating (out of 5):

Were do you find Wheat Hearts cereal at now? Best cereal that I ever had. Really would like to get it again.

Comment submitted: 2/26/2013 (#11035)



By Ricky

Cereal Rating (out of 5):

I loved cooking it and finding lumps... Delicious!!

Comment submitted: 2/24/2013 (#11009)



View all 163 comments for this cereal.

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