Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960


Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details


Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details





Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 246 comments for this cereal.


By Kate

Cereal Rating (out of 5):

Comment under review by Mr Breakfast. Should appear within 24 hours.

Comment submitted: 2/9/2016 (#19952)



By tarheelcoin

Cereal Rating (out of 5):

I ate Wheat Hearts all the time when I was a kid. I've looked and looked for it, or at least something similar. I finally tried Cream of Wheat whole grain, and found it to be close. Not the original Wheat Hearts, but close. Please bring Wheat Hearts back!

Comment submitted: 1/28/2016 (#19907)



By Whitey

Cereal Rating (out of 5):

Grew up eating Wheat Hearts. Even the left-overs didn't go to waste. Mom would put the left-overs in a loaf pan. After the were setup, she'd slice and fry them and serve them with butter and syrup. Yummm! I was disappointed to hear The General dropped them from his offerings.

Comment submitted: 1/19/2016 (#19865)



By swedegal

Cereal Rating (out of 5):

I grew up with Wheat Hearts every morning before I went to school. My sister and I really, really miss this cereal. We're both over 65.

Comment submitted: 1/16/2016 (#19843)



By SeniorTurtle

Cereal Rating (out of 5):

Please bring back Wheat Hearts. I really loved eating it and miss it so much. Thank You.

Comment submitted: 1/1/2016 (#19800)



By 1-breakfast

Cereal Rating (out of 5):

I have been looking for it because it was the best thing that my mom made for me as a kid.

Comment submitted: 12/30/2015 (#19796)



By Rich3

Cereal Rating (out of 5):

Enjoyed this hot cereal for years and was favorite of my children. Now as adults they always request it for themselves and their children but... what happened to it?

Comment submitted: 12/22/2015 (#19773)



By GoodMemories2

Cereal Rating (out of 5):

Best hot cereal I have ever had. Grew up on it. I really miss it. Please bring it back.

Comment submitted: 12/9/2015 (#19733)



By Angel62

Cereal Rating (out of 5):

I loved Wheat Hearts growing up. Please bring it back.

Comment submitted: 11/20/2015 (#19682)



By LovesWheatheart

Cereal Rating (out of 5):

QUESTION: With WHEAT HEARTS being so POPULAR and WELL-LIKED... Why Did General Mills STOP Making It? PLEASE BRING BACK WHEAT HEARTS!

Comment submitted: 11/14/2015 (#19665)



View all 246 comments for this cereal.

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