Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960


Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills


Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details


Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details





Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 226 comments for this cereal.


Official Member: Team BreakfastBy trishcfo (Team Breakfast Member)

I can remember eating Wheat Hearts from the time I was 4 years old....and it was always my favorite....I used to make it as a snack as I got older...Loved this stuff!!!! Please Please Please bring it back!!!!

Comment submitted: 4/26/2015 (#18940)



By zumie

Cereal Rating (out of 5):

The best hot cereal ever! Also made great pancakes and waffles. Our three adult kids want it for their families, too. Please bring it back!

Comment submitted: 3/20/2015 (#18771)



By Donna

Cereal Rating (out of 5):

I loved Wheat Hearts cereal growing up and I keep hoping to find it again in the store. PLEASE bring it back!

Comment submitted: 3/15/2015 (#18750)



By Garantia

Cereal Rating (out of 5):

Finally went on line looking for wheat hearts to discover it has been discontinued. Not a good choice with today's eat-healthy generation. This was the best hot cereal ever.

Comment submitted: 3/14/2015 (#18739)



By Hearts Fan

Cereal Rating (out of 5):

There are lots of hot cereals out there... Roman Meal, Zoom, Malt-O-Meal, Germade, oatmeal, Cream o'Wheat, Cream o'Rice, etc etc, etc, but NONE of them are as good as Wheat Hearts - there was something unique and special about Wheat Hearts. They should TOTALLY bring back this cereal - dump any one of the above if you must, to do it. We want Wheat Hearts!

Comment submitted: 2/21/2015 (#18584)



Official Member: Team BreakfastBy candjcatcity (Team Breakfast Member)

I have been trying to find Wheat Hearts for years now. It is the only decent hot wheat cereal we have ever used since 1929. Please bring it back. It is great fried if you have leftovers too which isn't very often. Good luck.

Comment submitted: 1/28/2015 (#18444)



Official Member: Team BreakfastBy Frakas (Team Breakfast Member)

Cereal Rating (out of 5):

We must have the Wheat Hearts Cereal back on the market!!!

Comment submitted: 1/27/2015 (#18442)



By wheatie22

Cereal Rating (out of 5):

BEST HOT CEREAL EVER! Bring it back with the original recipe.

Comment submitted: 1/25/2015 (#18425)



By Mrs. C.

Cereal Rating (out of 5):

Loved, love, love this cereal and really miss its yummy flavor and goodness! Please, General Mills, bring this awesome hot cereal back!

Comment submitted: 1/14/2015 (#18367)



By Jillywilly

Cereal Rating (out of 5):

The best hot cereal ever. My dad made it for me on the weekends, I have very special memories because of it. I made it for my children and they love it. (For years my daughter thought it was called sweet hearts.) Because of a job transfer we could no longer purchase it. My dad would go to his store and purchase 10 boxes at a time to bring to me whenever he visited. Eventually, he could no longer find it either. My daughter (now in her 20's) periodically asks me if I've found it yet. I keep looking (just in case they bring it back) but no such luck.

Comment submitted: 1/12/2015 (#18356)



View all 226 comments for this cereal.

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