Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960

Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details

Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details

Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 231 comments for this cereal.

By tulip

Cereal Rating (out of 5):

Like every one has already said, we also loved this cereal. And it was the BEST in making topping for my favorite apple crumb desert. Please bring it back!

Comment submitted: 9/27/2015 (#19489)

By SuzyQWA

Cereal Rating (out of 5):

I loved Wheat Hearts. Growing up, it was my favorite. I miss this Hot Cereal So MUCH ! I always felt energized and warm after I had my bowl of Wheat Hearts. There's nothing else like it.

Comment submitted: 9/17/2015 (#19457)

By Gary7

Cereal Rating (out of 5):

Best ingredient to add to meat loaf. Please bring it back. My local stores don't even know what it is when I ask.

Comment submitted: 8/18/2015 (#19357)

By blondy

Cereal Rating (out of 5):

Wheat Hearts cereal is the best wheat cereal ever. Only hot cereal my family would eat. Please bring it back!!

Comment submitted: 6/14/2015 (#19123)

By Carole

Cereal Rating (out of 5):

Please bring back Wheat Hearts! My husband and I both miss it terribly. No cereal is anywhere as good!

Comment submitted: 5/11/2015 (#18997)

Official Member: Team BreakfastBy trishcfo (Team Breakfast Member)

I can remember eating Wheat Hearts from the time I was 4 years old.... and it was always my favorite. I used to make it as a snack as I got older. Loved this stuff! Please bring it back!

Comment submitted: 4/26/2015 (#18940)

By zumie

Cereal Rating (out of 5):

The best hot cereal ever! Also made great pancakes and waffles. Our three adult kids want it for their families, too. Please bring it back!

Comment submitted: 3/20/2015 (#18771)

By Donna

Cereal Rating (out of 5):

I loved Wheat Hearts cereal growing up and I keep hoping to find it again in the store. PLEASE bring it back!

Comment submitted: 3/15/2015 (#18750)

By Garantia

Cereal Rating (out of 5):

Finally went on line looking for wheat hearts to discover it has been discontinued. Not a good choice with today's eat-healthy generation. This was the best hot cereal ever.

Comment submitted: 3/14/2015 (#18739)

By Hearts Fan

Cereal Rating (out of 5):

There are lots of hot cereals out there... Roman Meal, Zoom, Malt-O-Meal, Germade, oatmeal, Cream o'Wheat, Cream o'Rice, etc etc, etc, but NONE of them are as good as Wheat Hearts - there was something unique and special about Wheat Hearts. They should TOTALLY bring back this cereal - dump any one of the above if you must, to do it. We want Wheat Hearts!

Comment submitted: 2/21/2015 (#18584)

View all 231 comments for this cereal.

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