Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960

Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details

Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details

Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 238 comments for this cereal.

By Angel62

Cereal Rating (out of 5):

I loved Wheat Hearts growing up. Please bring it back.

Comment submitted: 11/20/2015 (#19682)

By LovesWheatheart

Cereal Rating (out of 5):


Comment submitted: 11/14/2015 (#19665)

Official Member: Team BreakfastBy TerriJon (Team Breakfast Member)

Cereal Rating (out of 5):

My husband's grandmother made it for both of them. He'd love to be able to eat this again. And I'd like to try it!

Comment submitted: 11/7/2015 (#19630)

By snap

Cereal Rating (out of 5):

I ate this cereal all the time as a child. My children loved this cereal. Why did they do away with it. It was delicious. I loved it. There is nothing like it today. Please bring it back=]

Comment submitted: 11/1/2015 (#19610)

By Grannie-3

Cereal Rating (out of 5):

Wheat Hearts was our grandsons favorite cereal. I can still hear him ask when he got up, "Can we have Wheat Hots gwanma?" Please bring them back!

Comment submitted: 10/24/2015 (#19587)

By Deanie

Cereal Rating (out of 5):

This was the best cereal ever. So healthy! Why can't we find it anywhere? Why did it disappear? So many questions about this product and no answers. We deserve answers!

Comment submitted: 10/22/2015 (#19579)

By WH Lover

Always loved Wheat Hearts as a child. So many, many years later and I still remember it. Would love for it to come back.

Comment submitted: 10/20/2015 (#19574)

By tulip

Cereal Rating (out of 5):

Like every one has already said, we also loved this cereal. And it was the BEST in making topping for my favorite apple crumb desert. Please bring it back!

Comment submitted: 9/27/2015 (#19489)

By SuzyQWA

Cereal Rating (out of 5):

I loved Wheat Hearts. Growing up, it was my favorite. I miss this Hot Cereal So MUCH ! I always felt energized and warm after I had my bowl of Wheat Hearts. There's nothing else like it.

Comment submitted: 9/17/2015 (#19457)

By Gary7

Cereal Rating (out of 5):

Best ingredient to add to meat loaf. Please bring it back. My local stores don't even know what it is when I ask.

Comment submitted: 8/18/2015 (#19357)

View all 238 comments for this cereal.

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