From: General Mills
Introduced in 1960
Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.
The cereal was promoted with the phrase "goodness in hot wheat cereal".
One version of the box gave a detailed description of the cereal:
"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!
"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.
"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!
"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"
Known Premium: Peabody and Sherman Wiggle Picture
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
Title: Classic Wheat Hearts Box
Submitter: Pete O.
Title: Wheat Hearts Wiggle Pictures
Upload an image for this cereal
Comments About This Cereal
What do you think of Wheat Hearts?
Overall Average Rating = 5 (out of 5)
View all 215 comments for this cereal.
By B. Boomer
Yes. I have tried many brands of 'whole wheat' hot cereals and nothing tastes like the old 'Wheat Hearts'.
Comment submitted: 12/17/2014 (#18209)
I also was raised on Wheat Hearts. I made it for my children. When it was discontinued, we all searched and searched for the cereal or a substitute. We couldn't find anything to equal it's wonderful, warm deliciousness - until now. Cream of Wheat (which I never liked) now has a Whole Grain variety that tastes just like Wheat Hearts. My family, including the grandkids, are ecstatic!!
Comment submitted: 12/9/2014 (#18173)
I am 75 years old and my son is 53. We had our Wheat Hearts just about every morning. Please bring them back as we still miss them. Why is it so hard for General Mills to do that?
Comment submitted: 11/22/2014 (#18052)
I do a search on Wheat Hearts every year or so just to see if it is being sold again. I love this cereal! If they started selling it again, I'd buy it by the case (which is what I did when they started phasing it out!) just so I wouldn't have to worry about running out. Evah!
Comment submitted: 11/14/2014 (#18024)
By California kid
I would absolutely buy Wheat Hearts again if it was available.
Comment submitted: 11/11/2014 (#18008)
I didn't know it had been discontinued. I thought I lived in an area that didn't carry it. I loved the hearty consistency over the wimpy taste of "Cream of Wheat" and the flavor of "Malt O Meal" I hated even as a child.
Comment submitted: 11/10/2014 (#18001)
Yes. Agreed. Please bring Wheat Hearts back. We need some good cereal to cook. We need to start breakfast right.
Comment submitted: 11/5/2014 (#17973)
Why is it when a company makes something good, they discontinue it? I mean really. Now all we are stuck with is a bunch of garbage like Cream of Wheat and Malt O Meal. Both of those need to be discontinued and NEVER brought back. Gotta love American companies for being notorious for doing this.
Comment submitted: 10/31/2014 (#17929)
By Burns (Team Breakfast Member)
I also grew up on Wheat Hearts. I have a friend that is battling cancer and I told her I would try and find Wheat Hearts as she would be able to eat that and find satisfaction from a decent good breakfast. I cannot believe that General Mills discontinued this product. Shame on them. - Carol Burns
Comment submitted: 10/1/2014 (#17762)
By Canova 48
Wheat hearts were the best. Please bring them back. No hot cereal equaled them... then or now.
Comment submitted: 9/11/2014 (#17646)
View all 215 comments for this cereal.