Cereal Project > General Mills > Wheat Hearts

Wheat Hearts
From: General Mills
Introduced in 1960

Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.

The cereal was promoted with the phrase "goodness in hot wheat cereal".

One version of the box gave a detailed description of the cereal:

"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!

"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.

"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!

"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"

Known Premium: Peabody and Sherman Wiggle Picture

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

Additional Images
Classic Wheat Hearts Box
click to enlarge

Classic Wheat Hearts Box

Submitter: Pete O.
Uploaded: 9/9/2011

Additional details

Wheat Hearts Wiggle Pictures
click to enlarge

Wheat Hearts Wiggle Pictures

Submitter: jeffrey
Uploaded: 10/15/2010

Additional details

Comments About This Cereal
What do you think of Wheat Hearts?

Overall Average Rating = 5 (out of 5)

View all 248 comments for this cereal.

By kay

Cereal Rating (out of 5):

Please bring back this cereal. We have looked for it for years, in every grocery store we come across. Why was it discontinued?

Comment submitted: 4/14/2016 (#20186)

By P.S.C.S.

Cereal Rating (out of 5):

We have looked and looked for this cereal. I thought it was just the stores I went to that weren't carrying it! Now, I find out it has been discontinued! Really? Why?

Comment submitted: 4/5/2016 (#20161)

By Kate-5

Cereal Rating (out of 5):

Please bring Wheat Hearts Back! I grew up eating Wheat Hearts and couldn't get enough of it! I have looked and looked for it! I would love to enjoy it again!

Comment submitted: 2/9/2016 (#19952)

By tarheelcoin

Cereal Rating (out of 5):

I ate Wheat Hearts all the time when I was a kid. I've looked and looked for it, or at least something similar. I finally tried Cream of Wheat whole grain, and found it to be close. Not the original Wheat Hearts, but close. Please bring Wheat Hearts back!

Comment submitted: 1/28/2016 (#19907)

By Whitey

Cereal Rating (out of 5):

Grew up eating Wheat Hearts. Even the left-overs didn't go to waste. Mom would put the left-overs in a loaf pan. After the were setup, she'd slice and fry them and serve them with butter and syrup. Yummm! I was disappointed to hear The General dropped them from his offerings.

Comment submitted: 1/19/2016 (#19865)

By swedegal

Cereal Rating (out of 5):

I grew up with Wheat Hearts every morning before I went to school. My sister and I really, really miss this cereal. We're both over 65.

Comment submitted: 1/16/2016 (#19843)

By SeniorTurtle

Cereal Rating (out of 5):

Please bring back Wheat Hearts. I really loved eating it and miss it so much. Thank You.

Comment submitted: 1/1/2016 (#19800)

By 1-breakfast

Cereal Rating (out of 5):

I have been looking for it because it was the best thing that my mom made for me as a kid.

Comment submitted: 12/30/2015 (#19796)

By Rich3

Cereal Rating (out of 5):

Enjoyed this hot cereal for years and was favorite of my children. Now as adults they always request it for themselves and their children but... what happened to it?

Comment submitted: 12/22/2015 (#19773)

By GoodMemories2

Cereal Rating (out of 5):

Best hot cereal I have ever had. Grew up on it. I really miss it. Please bring it back.

Comment submitted: 12/9/2015 (#19733)

View all 248 comments for this cereal.

Comment On Wheat Hearts Cereal:

Enter Your Review or Comments Here:

Rate This Cereal:

egg egg egg
Rotten Pretty Bad Okay Very Good Awesome
I Prefer Not To Rate This Cereal

Security Question:
Please type the name of the cereal below.

Please type the name of this cereal in the space to the right

Please enter the name of the cereal to the left:

Connect With Mr Breakfast   MrBreakfast at FaceBook   Mr Breakfast On Twitter   Mr Breakfast On Pinterest