From: General Mills
Introduced in 1960
Wheat Hearts was a hot cereal from Betty Crocker division of General Mills. It's television spokesman and spokes-dog were Sherman and Mr. Peabody, animated characters from the Jay Ward productions Rocky and His Friends and The Bullwinkle Show.
The cereal was promoted with the phrase "goodness in hot wheat cereal".
One version of the box gave a detailed description of the cereal:
"Golden Spoon Breakfast... Wheat Hearts... with 20% wheat genre, a golden storehouse of Vitamin B1!
"Wheat Hearts is rich in wheat germ... tiny life-sparks of the grain laden with Wheat's own treasures: protein and Vitamin B1.
"Imagine... the wheat germ from 21 pounds of whole wheat goes into this package of Wheat Hearts!
"So, when you eat Wheat Hearts, you're getting protein and Vitamin B1. Protein is nature's "building material" and B1 helps your nervous system... actually helps boost morale!"
Known Premium: Peabody and Sherman Wiggle Picture
Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills
Title: Classic Wheat Hearts Box
Submitter: Pete O.
Title: Wheat Hearts Wiggle Pictures
Upload an image for this cereal
Comments About This Cereal
What do you think of Wheat Hearts?
Overall Average Rating = 5 (out of 5)
View all 205 comments for this cereal.
We loved Wheat Hearts! Please bring it back!
Comment submitted: 8/3/2014 (#17452)
By Broken Hearted
This was an AMAZING cereal... and I really miss it. BUT, what is the point of just collecting comments for the past 6 years? Are they going to bring back Wheat Hearts or not? They really need to... its many fans miss it SO much and it would be discovered by so many new people!! I just think it's silly to keep collecting comments for years and years if nothing is EVER going to get General Mills to get up off their rear ends and just bring it back... WHAT IS THE BIG DEAL??
Comment submitted: 7/16/2014 (#17347)
I grew up on Wheat Hearts every morning. Please bring it back. Please!
Comment submitted: 7/4/2014 (#17280)
Please bring back Wheat Hearts. It is the best hot cereal ever. I grew up on it and so did my children and then it just disappeared. Please bring it back for my grandchildren!
Comment submitted: 6/11/2014 (#17173)
By Hotsy T.
My favorite hot cereal that my mom use to make... Wheat hearts was #1... second was Chocolate Malt-O-Meal.
Comment submitted: 6/8/2014 (#17150)
There's a product called Cream of the West hot cereal that is identical to this, and I do mean IDENTICAL. I grew up on Wheat Hearts and Cream of the Wests Roasted Wheat is the same thing and can be ordered directly from the company. Enjoy!
Comment submitted: 5/8/2014 (#17033)
I like all hot cereals but Wheat Hearts was the absolute favorite!! I miss it and want it back ASAP!
Comment submitted: 5/5/2014 (#17016)
By feeling sad
I have searching for Wheat Hearts cereal for so many years. Nothing compares.
Comment submitted: 4/7/2014 (#16716)
Please... oh please bring Wheat Hearts back to the stores. I look every time I am shopping, look in different stores, and never find it...(Always Hoping). I grew up on Wheat Hearts, it was best anytime of the day, when I was sick and when I just wanted a snack. I had just gotten my daughters eating hot cereal when one day poof it was gone. If I had known it was leaving the shelves I would have bought all that I could and stored it. Oat Meal and Cream of Wheat are OK but Wheat Hearts was the best. Please General Mills bring it back and make my day. It was the best.
Comment submitted: 4/4/2014 (#16591)
By hungry for WH
I echo the thoughts of many here. Always look when I pass the hot cereal isle. Used to cut small bits of orange, apple, add some raisins, top with honey or brown sugar - never had a better breakfast. What was GM thinking when they discontinued this cereal?
Comment submitted: 3/29/2014 (#16531)
View all 205 comments for this cereal.