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General Mills
Harmony


Harmony From: General Mills
Introduced in 2001


This cereal was described on the box as "a low-fat nutritional cereal for women". It was a combination of toasted wheat and rice flakes, corn flakes and vanilla almond oat clusters.

General Mills issued the following press release to introduce the cereal nationally:


General Mills Introduces Harmony - Nutritional Women's Cereal Now Available Nationally

MINNEAPOLIS -- Jan. 17, 2001

General Mills announces the national launch of Harmony, an innovative new cereal developed to meet women's nutritional needs. One serving of low-fat Harmony cereal contains nutrients women need to stay healthy, including calcium, antioxidants, iron, and folic acid. It is also made with soy.

"This new product is an easy solution for millions of women who want to find a simple way to nourish and nurture their bodies," said Megan Nightingale, assistant marketing manager for Harmony. "Harmony is a great-tasting cereal that's fortified with a combination of vitamins and minerals that women need."

"It's no secret that women often don't get the calcium, iron and perhaps folic acid that their bodies need," said nutrition expert Roberta Duyff, MS, RD, CFCS and author of The American Dietetic Association's Complete Food & Nutrition Guide, which includes a chapter that specifically addresses women's nutrition needs. "It's great that a woman can now increase her intake of these important nutrients with a simple bowl of cereal for breakfast. And if you add milk, the Vitamin D in milk makes the calcium in both the fortified cereal and milk itself more absorbable."

Research shows that women need to consume more of the nutrients found in Harmony. For instance, as many as 70 percent of women don't meet their recommended intake for iron and 90 percent of adult women do not meet the recommended intake of calcium, according to the US Department of Agriculture, 1994-96, Continuing Survey of Food Intake of Individuals.

"Many women don't have the time or patience to remember all of the vitamins and minerals they need each day to stay healthy," said Duyff. "Harmony makes it easy. Simply pour yourself a bowl of cereal and you'll get many of the important nutrients you need."

Harmony helps women meet their specific nutritional needs by providing a variety of nutrients they need each day. The cereal's name communicates balance and implies that the various elements of women's wellness - from the intricacies of a woman's body to her attitudes about health - are working in harmony with each other.

Harmony boasts a delicious combination of toasted wheat and rice flakes, corn flakes and vanilla almond oat clusters. After a successful regional launch in the Northeast U.S. and portions of the Midwest, Harmony will be available nationally later this month. Suggested retail price for a 16.75 oz. box of Harmony is $3.69.

Harmony is a registered trademark of General Mills, Inc.



Time Magazine mentioned Harmony cereal in their June 17, 2001 issue in an article about food products targeted at women, "In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups."




Click here to see all cereals from General Mills.


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Comments About This Cereal
What do you think of Harmony?

Overall Average Rating = 5 (out of 5)

View all 11 comments for this cereal.


By Beth74

Cereal Rating (out of 5):

I LOVE this cereal. I wish they would just please bring it back already. I have been looking like forever and can't find it.

Comment submitted: 4/7/2014 (#16907)



By EZ Weezie

Yes... I agree.... bring it back. I've never had it and would like to try it!

Comment submitted: 5/25/2013 (#12172)



Official Member: Team BreakfastBy njgirl83 (Team Breakfast Member)

Cereal Rating (out of 5):

It's 2013 Bring it back. The woman in my family and I miss it. So freaking awesome.

Comment submitted: 5/10/2013 (#11995)



By sunny

I guess they quit making it. I too have been searching for years to no avail... The best tasting cereal ever!

Comment submitted: 11/26/2012 (#10019)



By Bunny W.

Cereal Rating (out of 5):

I want Harmony back! It's nowhere to be found.

Comment submitted: 11/12/2012 (#9857)



By tippy2

Cereal Rating (out of 5):

Forgot about it. Remember it having a great vanilla-like flavor. I wish I could try it again. Great cereal.

Comment submitted: 4/26/2012 (#7448)



By Susie

Cereal Rating (out of 5):

I miss it. I can't find it either! It'd be a real bummer if it's gone forever.

Comment submitted: 2/15/2012 (#6518)



By Miss Harmony

Cereal Rating (out of 5):

I would love to be able to find Harmony again. It was excellent.

Comment submitted: 1/22/2012 (#6253)



By MSL

Cereal Rating (out of 5):

I love and can't find this cereal. I have been looking for 7 to 8 years for it.

Comment submitted: 12/1/2010 (#3370)



By AEG

Cereal Rating (out of 5):

I love this cereal too, and also haven't had any luck finding it ANYWHERE. I can't find anything that confirms that it has been discontinued either.

Comment submitted: 10/24/2010 (#3125)



View all 11 comments for this cereal.





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