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Cereal Home > General Mills > USA Olympic Crunch
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General Mills
USA Olympic Crunch


USA Olympic Crunch From: General Mills
Introduced in 1998


This very-limited-edition cereal was a tie-in with the 1998 Winter Olympics in Nagano, Japan. It was a star-shaped, sweetened whole-grain oat and corn cereal with marshmallows in the shape of winter sports equipment (hockey sticks, snowboards, etc) in patriotic red, white and blue packaging.

At the same time USA Olympic Crunch debuted, General Mills also introduced Betty Crocker Team USA desserts, and ran Olympic-themed promos for many of its brands, including Cheerios, Wheaties, Total, Fruit Roll-Ups and Yoplait.

Two years early for the 1996 Summer Olympics in Atlanta, GA, General Mills introduced Team USA Cheerio which was transformed into Team Cheerios in 1997.


Click here to see all cereals from General Mills.



This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family


    Additional Images


    Title: USA Olympic Crunch Box

    Submitter: Blessed
    Uploaded: 3/25/2010

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    Comments About This Cereal
    What do you think of USA Olympic Crunch?
    By Sheila

    Hi, I too have a full box of the 1998 Olympic Crunch cereal. If anyone is interested, the box is in mint condition. Thanks. Sheila 909-263-0588

    Comment submitted: 2/15/2012 (#6519)



    By Jay

    I found this box of USA Olympic Crunch from 1998 unopened... I'm sure my wife had intended for our grandchildren to have when they came to visit... It was pushed way back in the back of the cabinet... The box is in perfect condition. I didn't know if would be of any interest to General Mills or not! If so you can reach me @ 575-496-4490 Jay Holland

    Comment submitted: 3/15/2010 (#1616)





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