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General Mills
E.T.


E.T. From: General Mills
Introduced in 1984


As the box stated, E.T. Cereal was a "peanut butter and chocolate-flavored crispy, sweetened 2-grain cereal". The cereal pieces came in the shapes of the capital letters "E" and "T".

The flavor of the cereal was said to be similar to that of Reese's Puffs (originally Reese's Peanut Butter Puffs) . This may have been intentional as the character of E.T. in the 1982 Steven Spielberg film was shown eating Reese's Pieces peanut butter candy.

Television commercials for the cereal used the tag line "A glowing part of (a) good breakfast" - a reference to the alien character's glowing finger, as seen in the movie and on the cereal box.


Known Premiums:

E.T. Stickers And Miniatures Offer
E.T. Storybook Album Offer


E.T. Associations With Other Cereals:

As a tie-in for the 20th Anniversary Edition of the E.T. film, the Post cereal company provided Free 10 Minute Phone Cards - a promotional play on the movie's famous line "E.T. phone home".

In 1993 in Great Britain, Weetabix Cereals issued a collection E.T. trading cards.


Click here to see all cereals from General Mills.



This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Movie Cereals Cereal Family



    Featuring:

    E.T. The Extra-Terrestrial
    E.T. The Extra-Terrestrial
    The character of E.T. was based on an imaginary friend that Director Steven Spielberg dreamt up in 1960 shortly after the divorce of his parents. The film was nominated for nine Academy Awards and won four, including best visual effects and best original music score. On the box for E.T. Cereal, the character's finger is shown glowing over a bowl of cereal. In the film, the alien's finger had the ability to heal wounds and revive dying plant life. There are no scenes in the film to indicate the possible outcome of E.T. fingering a bowl of cereal.




    E.T. Cereal Theater



    Now Showing:
    Introducing E.T. Cereal TV Ad
    More Videos For E.T.


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    Click Here To Visit The E.T. DELUXE Theater


    Additional Images


    Title: E.T. Box Album Offer (Different View)

    Submitter: jeffrey
    Uploaded: 9/16/2010

    Additional details



    Title: E.T. Cereal With Album Offer

    Submitter: Mr Breakfast
    Uploaded: 3/13/2008

    Additional details



    Title: E.T. & Michael Jackson Cereal Premium

    Submitter: Mr Breakfast
    Uploaded: 3/13/2008

    Additional details



    Title: E.T. Cereal Box And Cards

    Submitter: Mr Breakfast
    Uploaded: 3/13/2008

    Additional details




    Upload an image for this cereal


    Comments About This Cereal
    What do you think of E.T.?

    Overall Average Rating = 5 (out of 5)

    View all 41 comments for this cereal.


    Official Member: Team BreakfastBy nuni140 (Team Breakfast Member)

    Please bring it back.. same taste please... omg please.

    Comment submitted: 2/2/2014 (#15915)



    By Joey B

    Cereal Rating (out of 5):

    I have to agree with most comments. It's really the best tasting cereal I've ever had. It was similar to Reese's but slightly more peanuty and not as sweet. A perfect blend. I wish the companies would be smart enough to bring back the same taste.

    Comment submitted: 12/30/2013 (#15603)



    By Marymary

    Cereal Rating (out of 5):

    I still dream of this cereal. In a very sad attempt to recreate it I used to mix Count Chocula with peanut butter Cap'n Crunch. It's not even close. Reese's is ok, but not nearly as good. How fun would it be of they brought it back a retro cereal each month for a year? I'm sure the sales would be through the roof!

    Comment submitted: 12/10/2013 (#15499)



    By Bucksky11

    Cereal Rating (out of 5):

    I remember having the Michael Jackson story album as a kid. As for the cereal, I remember it tasting a little funky too me. I could eat it but it wasn't my favorite.

    Comment submitted: 9/16/2013 (#14063)



    By Kim11

    Cereal Rating (out of 5):

    This was the best peanut butter tasting cereal EVER! Please bring this back with the original ingredients. What I would do just for a bowl of this!

    Comment submitted: 8/27/2013 (#13447)



    By Dmadd12

    Cereal Rating (out of 5):

    I swear I have bought every chocolate and peanut butter mix flavored cereal looking for that taste. Please bring back this cereal even if but for a limited time. I would pay anything. Please keep the recipe the same - no changes, because I have noticed that some of my childhood cereals taste a little different now. I assumed that just like other big businesses, cereal manufacturers starting using cheaper material, or ingredients to make their product.

    Comment submitted: 8/11/2013 (#13234)



    By Anita

    Cereal Rating (out of 5):

    Please bring the ET cereal back... It was the greatest cereal ever :)

    Comment submitted: 8/6/2013 (#13115)



    By Marianna

    Cereal Rating (out of 5):

    I have been searching high and low for the equivalent to this cereal. Resse's Puffs comes kinda close, but not exactly... can someone grow a heart and bring back this delightful cereal. I've missed it terribly. Thank you!

    Comment submitted: 7/4/2013 (#12651)



    By Bobby20

    Cereal Rating (out of 5):

    Was my favorite cereal growing up at the time. Probably my favorite all-time.

    Comment submitted: 5/4/2013 (#11938)



    Official Member: Team BreakfastBy etcereal (Team Breakfast Member)

    Cereal Rating (out of 5):

    The best cereal ever... better tasting than the current Reese's Puffs. General Mills - please bring back this cereal and use the recipe for the exact flavors. Don't change a thing... it was perfection. - Lisa K.

    Comment submitted: 2/15/2013 (#10821)



    View all 41 comments for this cereal.





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