From: General Mills
Introduced in 2006


The first major cereal based upon a website. Neopets is a virtual pet community which launched in 1999. The site was purchased by Viacom in 2005 for $160 million. It's interesting to note that I'd totally sell MrBreakfast.com for $160 million. Seriously, that's a lot of cereal.

Neopets Islandberry Crunch was described on the box as a "sweetened naturally & artificially berry flavored cereal". The cereal pieces looked like purple and deep red Trix puffs.

The character who appears on the box is a Kougra. According to the Neopets website, "Kougras are one of many different species that exist in Neopia. As a general rule Kougras come from Mystery Island, although you can find Kougras all over Neopia. They have very large paws which they love to use to pounce on things."

Known premium: Neopets trading cards


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Overall Average Rating = 5 (out of 5)

By Domino

Cereal Rating (out of 5):

It was a typical kid's cereal, nothing all that special about it. It was fun to pretend you were actually eating berries from Mystery Island but I think the flavor could've been better. It wasn't bad and wasn't all that good. I do kind of wish there would be some more neopets themed foods though because I really do enjoy the web site and I thought it was fun to try out.

Comment submitted: 11/19/2012 (#9970)



By jette1212

Cereal Rating (out of 5):

I loved this cereal! It was my absolute favorite! I really wish they would bring it back:(

Comment submitted: 9/21/2012 (#9191)



By KamikoPaperGirl (Team Breakfast Member)

Cereal Rating (out of 5):

We bought it once and my brother and I fought over the card... Awesome cereal though. I miss it.

Comment submitted: 1/25/2012 (#6285)



By rad44

Cereal Rating (out of 5):

It was so addictive. I still crave it.

Comment submitted: 9/28/2011 (#5371)



By Mimi

Cereal Rating (out of 5):

This was my favorite cereal when I was younger.

Comment submitted: 3/4/2011 (#4049)



By NeoNavi

Cereal Rating (out of 5):

I loved this cereal. It was gone before I could buy it again.

Comment submitted: 12/2/2010 (#3374)

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