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Nabisco

Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco.

In 1981, Nabisco merged with Planters Nuts producer, Standard Brands, to form Nabisco Brands, Inc. That company was purchased by R.J. Reynolds in 1985, creating RJR Nabisco. The company traded hands two more times before it was acquired by The Philip Morris Companies in 2000. By the time Philip Morris spun off it's Kraft Foods unit in 2007, Nabisco had become a unit of Kraft Foods.

Nabisco now operates as a subsidiary of Kraft Foods.

Cereal Spotlight:

Shreddies (Nabisco) Cereal

Introduced in 1976

"The lively tasting energy cereal for the go-group!"

Shreddies had been available for decades in Canada and the UK before it made it's debut in US Stores in the mid-70's. It didn't... Read More

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