Cereal Project > Nabisco > Fruit Wheats

Fruit Wheats
From: Nabisco
Introduced in 1986


Fruit Wheats was a mini-biscuit style cereal with jam or fruit in the center of each piece. The cereal came in 3 varieties: strawberry, apple and raisin.

One magazine ad from 1987 described the cereal like this: "The cereal with real fruit in every bite. Real Apple. Real Strawberry. Real Raisin. The only thing better than fruit in your cereal is fruit inside your cereal."

Television ads referred to Fruit Wheats as the "In" cereal. In one series of commercials, a boy and his dog embark on a journey to find out, "How do they get the fruit inside the wheats?"


Click here to see all cereals from Nabisco.


Fruit Wheats Cereal Theater



Now Showing: 1987 Fruit Wheats Wizard Commercial


Additional Images
1988 Fruit Wheats Game
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1988 Fruit Wheats Game

Submitter: jeffrey
Uploaded: 1/25/2011

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Strawberry Fruit Wheats Cereal Box
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Strawberry Fruit Wheats Cereal Box

Submitter: jeffrey
Uploaded: 12/10/2010

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1987 Fruit Wheats Magazine Ad
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1987 Fruit Wheats Magazine Ad

Submitter: Mr Breakfast
Uploaded: 1/6/2010

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Fruit Wheats Wizard Commercial
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Fruit Wheats Wizard Commercial

Submitter: Mr Breakfast
Uploaded: 1/6/2010

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Fruit Wheats Screen Shots
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Fruit Wheats Screen Shots

Submitter: Mr Breakfast
Uploaded: 1/6/2010

Additional details





Comments About This Cereal
What do you think of Fruit Wheats?

Overall Average Rating = 5 (out of 5)

View all 19 comments for this cereal.


By cereal guy

Cereal Rating (out of 5):

What's the recipe for Fruit Wheats cereal? Since Nabisco don't make cereals anymore maybe Post and Malt O Meal will make off brand versions and bring back Fruit Wheats cereal.

Comment submitted: 7/12/2018 (#23259)



By cereal guy

Cereal Rating (out of 5):

There's an email us on the contact page on the Post consumer brands website to bring back both Nabisco's Frosted Wheat Squares and Fruit Wheats cereals from the cereal graveyard.

Comment submitted: 5/10/2018 (#23043)



By cerealguy14

Cereal Rating (out of 5):

I used to like to watch their commercials. Nabisco - please bring back Fruit Wheats.

Comment submitted: 10/19/2017 (#22352)



By S.F.W.

Cereal Rating (out of 5):

I remember eating the strawberry Fruit Wheats straight out of the box everyday after school. They were so delicious! Bring them back, Nabisco! *ding!*

Comment submitted: 7/23/2016 (#20605)



By S.T.L.

Cereal Rating (out of 5):

So good! The raisin-filled Mini Wheats are the closest thing nowadays, but nothing beats apple-filled!

Comment submitted: 8/25/2014 (#17552)



By Lala

Cereal Rating (out of 5):

I was so sad when Fruit Wheats stopped being produced! I called the company... And I was only in high school! I would happily buy endless boxes if it were around today, and gladly gain strawberry filled weight!

Comment submitted: 1/11/2014 (#15701)



By Shushina

Cereal Rating (out of 5):

I love them... LOVE them! Not a cereal eater but I love these. My 3 year old loves them too. I was so angry when they took them away. Please don't ever do that again. Was not happy. lol.

Comment submitted: 9/14/2013 (#13986)



By ZJBull

Cereal Rating (out of 5):

Loved those Strawberry Fruit Wheats... I sort-of went crazy when they stopped producing them.... Bring 'em Back!

Comment submitted: 5/28/2013 (#12216)



By SophieMae

Cereal Rating (out of 5):

Every time I eat Frosted Mini Wheats, I wish they were Fruit Wheats instead. The Fruit in the Middle Mini Wheats are good but not the same. They only have a little bit of fruit in them. I remember when I was a kid - my sister and I would eat the strawberry Fruit Wheats straight out of the box. They were our favorite cereal. If they brought Fruit Wheats back, I would buy a box in a heartbeat.

Comment submitted: 12/18/2011 (#5986)



By CralFan

Loved the Fruit Wheats cereal! Bring it back Nabisco!

Comment submitted: 11/28/2011 (#5835)



View all 19 comments for this cereal.

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